The way that your café is designed and decorated can make a difference on how customers will perceive your business. If you think that that customers are not very fond of the way the café is designed, your best solution is café fitouts in Canberra to handle interior renovations It is also for best business interests to consider the way the website has been designed considering that most of your consumers are searching for you online.
Whether you accept it or not, small businesses need social media to build brand awareness. According to Pew Research Centre, 68% of American adults use Facebook and about three quarters are active daily. A small business cannot afford to overlook Facebook unless it wants to miss out on the marketing opportunities the social media platform can provide.
Facebook groups have become more important since Facebook has changed its algorithms. Facebook groups allow the business to interact and engage with the local community. For example, you business can create a group of coffee lovers who can exchange ideas on the popular coffee flavours they love. This is not a marketing gimmick but a way to build trust on the brand.
Videos are taking over the marketing industry. In fact, Global Web Index data said that more than a third of online users have watched a live-stream video. It is expected that video will be the marketing king of 2018 meaning you have to jump on board. If you are a café owner, produce videos where you can share testimonials from your loyal customers, lifestyle news, business advice and interesting stories. Make sure that the video is not an advertisement in disguise but engaging content to make the brand interesting.
It is very likely that most of your staffs are social media users. Encourage them to become brand ambassadors. However, make sure that everyone is on the same page about brand identity to avoid confusion.
Aside from improving the aesthetic appeal of your coffee shop through café fitouts in Canberra, make sure you do not overlook social media marketing to catch the attention of your target audience. Social media is a powerful tool that can be used to your advantage.