It is known that when selling a product, the packaging is the first thing a customer sees and greatly impacts the sales. The customer knows what the content is, they know what they are buying, how it is presented to them can make or break your product. Packaging is one of the reasons why manufacturers fail to sell their products and in the food business, that is losing around $12,000-$15,000.
These are some of the cost-efficient and time-saving techniques to make the product launching a success. If a business man wants to succeed, there must be no mistake in the launching stage.
Know the Product
To know the type of packaging the product need, the owner must consider the following:
- Compared to existing products, what distinguishes the â€œnew productâ€ from the rest?
- Know the market one will enter: it is either geared toward a very specific set of customers or the general public. It is also important that the market knows the product.
- Consider the resources available when preparing such as the costs and the people the owner is connected to in the business.
- Know the expected and projected product volume.
- Decide whether the packaging and label be done by the manufacturer or hire professionals for the job.
- Visualize the product in the shelves.
Steps in Successful Packaging
â€¢ Choose the right designer â€“ Even though the owner will hire a designer, it is important that they work side by side. The owner can compile suggestions â€“ look, colour, feels â€“ based on his own ideas and show them to the designer. The designer should be able to know where or what idea they are headed. This is also very important if the budget is limited.
To avoid any conflicts, the owner should be very clear with the ideas he has in mind and relate it to the designer. It is then the designerâ€™s job to continue with what ideas he was given depending on his designing instincts. Designers usually charge the clients per hour so it is best to know for sure to avoid constant changes and more costs.
It is important that the owner interviews the designer himself so he can see all the designersâ€™ portfolios as well as ask about previous jobs. If, at the middle of the decision making with the designer, the owner feels that it is not working then it is okay to hire a new one as long as the previous one is paid the dues.
â€¢ Brand â€“ The productâ€™s brand will stay with it forever so it is very important to choose something easily remembered but perfectly conveys the concept.
â€¢ Choose the perfect printer â€“ It is important that the printer is the right one for the packaging type. Find companies that prints all kinds of packaging material â€“ it can help the budget too. The designer should be aware of the printer needed and find the most suitable one. Finding the perfect printer will also give the designer idea on what file format the packaging should be to avoid more costs. It is not very ideal to stock more than 6 months worth of packaging â€“ the packaging regulations changes and the packagingâ€™s shelf life is limited.
After following all the previous steps provided, the last thing that need to be done is to launch and sell the product. Promoting the product is important. There are various ways one can promote either offline or online. Offline promotions can include posters, word of mouth, free taste and the likes. Online promotion is the trend these days. Make social media accounts using the brand/product. Make sure it will be visible to prospect customers online. If the business can afford it, make and manage a dedicated website for the product/brand. The key is to never stop promoting even after the product has successfully launched.