Online Marketing Versus Traditional Marketing

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Online Marketing, Internet Marketing or Web Marketing is different terms used in adverting via the internet. Online marketing nowadays is not optional but an important part of a business. Business spending over internet ads is increasing over time. It is time that all businesses acknowledge the number of potential customers they could gain overtime.

There are different areas of Internet Marketing that businesses can tap into such as Search Engine Optimization, E-mail Marketing, Banner Advertisements, and Marketing using Social Media and Mobile as well as Affiliate Marketing.

Traditional Marketing is those marketing done offline. Examples of traditional marketing are Television ads, Radio ads, print ads on newspapers and magazines.

The following are the advantaged of Internet Marketing compared to Traditional Marketing:

1. Large audience.

Internet marketing has a wide range of audience and it can reach people in all countries – talk about worldwide advertisement. Companies will be able to promote their products and services to gain more customers and clients. Unlike traditional ads where it can only be seen locally or on a national level, Internet Marketing can reach everyone who has access to the internet.

2. Measure Performance.

Using various tools, advertisers will be able to measure the performance of all their ads and review marketing strategy. This way they will have an idea on what areas to focus on and what marketing strategies will benefit the company more without wasting thousands of dollars.

3. Demographic Targeting.

Companies will be able to use demographic targeting depending on the products and services they offer. If a company is offering services to locals only, they can focus on posting ads on local sites. If a company is selling products meant for a certain age or a certain gender then they will be able to use their resources targeting their desired audience. A company selling clothes for women may choose to advertise on sites mostly visited by women. These data can be used by companies to their advantage.

4. Less Expensive.

Internet Marketing is more affordable compared to traditional marketing. A TV ad for only a few seconds will cost the company more than Search Engine Optimization. Paying for a half page advertisement on the newspaper which is only good for a month is more costly than using social media and hires someone to manage the account.

Product Launching And Packaging

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It is known that when selling a product, the packaging is the first thing a customer sees and greatly impacts the sales. The customer knows what the content is, they know what they are buying, how it is presented to them can make or break your product. Packaging is one of the reasons why manufacturers fail to sell their products and in the food business, that is losing around $12,000-$15,000.

These are some of the cost-efficient and time-saving techniques to make the product launching a success. If a business man wants to succeed, there must be no mistake in the launching stage.

Know the Product

To know the type of packaging the product need, the owner must consider the following:

  1. Compared to existing products, what distinguishes the “new product” from the rest?
  2. Know the market one will enter: it is either geared toward a very specific set of customers or the general public. It is also important that the market knows the product.
  3. Consider the resources available when preparing such as the costs and the people the owner is connected to in the business.
  4. Know the expected and projected product volume.
  5. Decide whether the packaging and label be done by the manufacturer or hire professionals for the job.
  6. Visualize the product in the shelves.

Steps in Successful Packaging

• Choose the right designer – Even though the owner will hire a designer, it is important that they work side by side. The owner can compile suggestions – look, colour, feels – based on his own ideas and show them to the designer. The designer should be able to know where or what idea they are headed. This is also very important if the budget is limited.

To avoid any conflicts, the owner should be very clear with the ideas he has in mind and relate it to the designer. It is then the designer’s job to continue with what ideas he was given depending on his designing instincts. Designers usually charge the clients per hour so it is best to know for sure to avoid constant changes and more costs.

It is important that the owner interviews the designer himself so he can see all the designers’ portfolios as well as ask about previous jobs. If, at the middle of the decision making with the designer, the owner feels that it is not working then it is okay to hire a new one as long as the previous one is paid the dues.

• Brand – The product’s brand will stay with it forever so it is very important to choose something easily remembered but perfectly conveys the concept.

• Choose the perfect printer – It is important that the printer is the right one for the packaging type. Find companies that prints all kinds of packaging material – it can help the budget too. The designer should be aware of the printer needed and find the most suitable one. Finding the perfect printer will also give the designer idea on what file format the packaging should be to avoid more costs. It is not very ideal to stock more than 6 months worth of packaging – the packaging regulations changes and the packaging’s shelf life is limited.

After following all the previous steps provided, the last thing that need to be done is to launch and sell the product. Promoting the product is important. There are various ways one can promote either offline or online. Offline promotions can include posters, word of mouth, free taste and the likes. Online promotion is the trend these days. Make social media accounts using the brand/product. Make sure it will be visible to prospect customers online. If the business can afford it, make and manage a dedicated website for the product/brand. The key is to never stop promoting even after the product has successfully launched.

Internet Marketing Strategies For 2015

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Internet marketing has undergone lots of changes and improvements before becoming a significant medium for creating brand awareness. For the coming year 2015, businesses are anticipating new trends in online marketing that will boost their sales and create customer loyalty. What are the usual practices that will become obsolete and what new strategies will be introduced?

Content marketing will continue unabated

Marketers must continue on creating relevant and meaningful content for their target audience. B2B companies that consistently post blogs in their websites and other websites will generate 67% more leads in a month than organizations that focus on other marketing strategies. The key to internet marketing success is informative content and not banners or media advertisements.

Analytical tools are predicted to grow

Different analytical tools are used by marketers to determine how their target audience interacts with the company’s products and services, however, for the year 2015, expect businesses to spend more because market analysis will become crucial in the marketing endeavor. Consumers will generate a lot of detailed information and businesses need analytical tools to make sense of the data on their hands.

Businesses will be using more videos

Over the last few years, the focus of web design was on images and text however, the gradual rise in popularity of videos will require they be integrated into web design. Videos can easily catch attention of web users and it allows a business to show how a product or a service works. The trend of explainer videos is expected to grow in 2015 to provide more detailed information to users through a highly entertaining form.

Personalization of content

In order to interact with consumers through content, it is important to provide something relevant. During the last year, businesses that made use of personalized content were able to increase their sales and reduce their costs of operations. Web users stay longer on your site because they are absorbed in the personalized content provided. The length and value of content will be more valuable for SEO because Google has enforced two algorithms – Panda 4.0 and Pay Day 2.0 that are aimed at reducing the ranks of low quality content.

Safety Tips To Consider When Making Online Purchases

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Online shopping can be very useful because it provides the luxury of staying at home instead of going to malls. Whether you’re buying a movie costume or a TV set, online stores are a great means to shop easily. You should be careful though, not all online stores are what they appear to be. Some can potentially leave you at a disadvantage and some might even steal from you. Here are some safety tips when purchasing items online:

  1. Trust your gut. If you feel like your safety is at risk, then you should leave the website immediately. Be vigilant with the content on a website. Some websites are not secure. At the first sign of error, it’s best if you leave the site immediately.
  2. Make sure you are at the right website. You should always check what website you are on. There are some websites who copy other websites for malicious intent. Make sure that the site you’re on isn’t a fake one.
  3. Check the security of a site. Always make sure that the website you’re currently on is integrated with a security feature as evidenced by a security seal. Websites with security seals are proven safe, secured and verified. Secured websites protect you from identity theft, credit card fraud and many more. Use websites with https:// rather than http://.
  4. Avoid using public computers. Public computers are a big no because they are a threat to your security. You might leave important details on the computer and the next person who will use the computer might find it and use it to his/her advantage. Delete your history and log out all accounts to make it inaccessible to strangers.
  5. Pay using a credit card or an online payment service. The use of credit cards is better than debit cards because there are laws that protect you. Debit cards make it difficult for you to retrieve your money while credit cards offer reimbursement. You can also register to an online payment service like Paypal. That way, you wouldn’t have to share bank detail with the online retailer.
  6. Strong connection and password. Make sure that you are using a strong and secure connection and password to prevent hackers from getting access to your accounts.

The New Role of Social Media

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Social media is mostly used by entrepreneurs to raise awareness to their brand and products and to boosts its visibility in the market. It cannot be denied that making the brand’s presence known in the social media world is a must do in able to connect to the growing numbers of social media users globally.

Since social media is the only gateway to connecting to the almost 1.5 billion users around the world, brands are not holding back when it comes to spending money on it.

According to Entrepreneur, in order for companies to build and maintain a social media empire, they need to spend within the range of $100,000 to $300,000 or even more for bigger companies. This amount covers the expenses on ads, social media manager’s pay check and the needed marketing tools and services to maintain it all. Most brands consider their social media following as an important investment in order to grow as a company.

For a starting brand and even the existing ones, building and maintain a social empire is necessary and they have spent the past few years growing their followers and making people aware of their brand as well as the products and services they offer. The question now is what happens next? What do they do to make all those followers be their customers? How can they utilize social media as a medium to get more customers to patronize their brands and make a profit in return?

This is the challenge for today for brands who have already established a great social media following. Brands need to start thinking on how to stop spending a lot of money on their community of followers but rather transforming them into profit centre. They need to own the audience and understand them.

What does it mean by understanding them? Successful companies know how to use the data gathered from social media interactions and utilizes them to their advantage. Consider what kind of posts or tweets get the most likes and comments then interpret these data and make something more out of them. Observe in what time of the day a certain posts gather more attention from a certain time zone and the next time a brand post a product, they know exactly when to post for a certain audience.

Once a company is able to interpret and analyse these data, they know what contents will be more successful in reaching their target audience. Then you can start on thinking about different ways to monetize the company’s social media channel.

A brand that constantly interacts with their customers is more likely to engage more followers. Social media is the best line of communication between a brand and the customers. It is slowly changing its role from creating awareness to being a profit centre.

Start Living Healthy To Get That Ideal Body Weight You Owe Yourself

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Half of your clothes in the closet does fit anymore? Do you get exhausted after a 10-minute walk? Do you experience shortness of breath while on the second flight of stairs? Do you often have muscle cramps and joint aches? Suffering from severe heart spasms? These are major signs that you have reached your tolerated weight. Bring out your weighing scale and see how heavy you have become. Remember if you keep adding those pounds you will collect a number of health issues and throw you self-esteem out of the window.

Many of us think that there is no problem from being fat. That being fat is just a size. That is where we got it wrong. Being fat means that you are not healthy. Being fat means you have a shorter span of survival. Being fat is hazardous to your health. If not corrected or regulated as soon as possible this could lead to early death. Sadly, these are backed up by science and intensive research. But how can we prevent it?

  1. Keeping an active lifestyle will keep those pounds off. Walking your dog everyday can get not just your calories down but will keep your heart pumping more blood and nutrients and also increase oxygen circulation in your body.
  2. Drink no less than 8 glasses of water every day. This will help flush unwanted substance out of your body. Drinking a glass of water before meal will trick your brain to being full making you consume less food.
  3. Eat in moderation. You can eat anything you want but only in small portions. Eating regularly also stabilize your metabolism, helping your body burn more calories.
  4. Rest and Sleep. During the day if you feel exhausted, get a power nap, 30 to 45 minutes will do, longer than that will disrupt your normal sleep patterns at night. Make sure to sleep at least 7 to 9 hours every night, this will give time for our body to heal and regenerate.

In this day and time, many have discovered a faster way to lose weight. Many have opted to use HCG supplement. A supplement that is also an appetite suppressant to minimize your cravings for food. Proven to be safe and effective.

3 Reasons For Using HCG Weight Loss

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There are different ways to bring down those excess fats and extra weight but most of the time; the product’s motto is “no pain, no gain”. Such products require you to be strict on your diet and spend extra time in fitness centers. While there is nothing wrong with eating healthy and doing exercises, not everyone has the luxury of time and the money to buy organic yet more expensive food. Good thing there are products such as HCG weight loss that allows consumers to achieve their ideal body weight without the pains. Here are some of the top reasons why people are crazy over HCG.

Easy to take

Unlike other weight loss products that you need to be injected with or pills that you need to ingest, there are the likes of HCG that are conveniently taken through small drops. HCG drops are ideal for those who are not comfortable with the sight of needles and blood, no matter how minimal it is. It is also suitable for those who have a hard time ingesting pills or those with throat or esophagus issues. With a few drops taken at your most convenient time and wherever you are, you are on your way to a fitter and healthier body.

No side effects

Because HCG weight loss is made of all natural ingredients, the product guarantees no harmful side effects and it is proven safe and effective by experts. HCG contains hormones obtained from human beings so you can be sure that its contents are natural and safe for your consumption. The hormones provide energy and when combined with minimal amount of exercise, you can be sure to experience the positive results of HCG.

Fast results

The good thing about HCG weight loss is its noticeably fast results. Within a few weeks, consumers excitedly share the number of fats they successfully shed with the help of HCG. Read product reviews to know more about the product and its fast results. You can find reviews among online discussion boards and forums to share your experiences about the product too.