Disadvantages Of Having Plain Shipping Boxes

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Shipping boxes from Paper Mart are essential when it comes to shipping out products for an ecommerce business or any other personal endeavor. However, packaging always has a huge influence over your marketing and branding whether you directly sell your products or you retail it with other business. Custom boxes are important for the branding influence your products will have to customers and potential clients. So, if you still don’t want to ditch plain packaging, here are some reasons why you should:

1. Professionalism
Custom boxes imply that you are professional, that you are serious about your business. On the other hand, plain boxes imply that you may just be another person just trying to sell a few old products. It may not matter where you run your business from—whether from your apartment or in a high-rise office building. The fact is that custom boxes provide customers the impression that you run a serious and professional business. It is most essential that the business name is on the box together with the logo, address, and contact information.

2. Impression
“Dress to impress” is a common saying among people in the business world. The more appealing a man looks in a suit, the more he attracts potential clients and customers. It’s the same with product packaging. Plain boxes are boring and unappealing. It’s always more appealing for customers if your packaging has a bit of design or artwork to impress and appeal customers to your product and your business.

3. Custom boxes means promotion

Plain boxes don’t promote anything. People will forget from whom or what company the package or the product came from. On the other hand, custom boxes are an instant product and business promotion and marketing. In transit, a lot of other people will be able to see your box as it gets delivered to its destination. This is instant marketing not only for the one who ordered the product but also for those who had a hand in the delivery or pretty much anyone who lays an eye on the box.

4. Protection
More often than not, custom shipping boxes use corrugated board of the highest quality. They’re sturdy and they provide better protection to your product in transit. Whereas plain shipping boxes bought in bulk or over the shelf are usually of a less quality since they are almost always cheaper than custom boxes.

Treat Your Small Business With These Online Marketing Tips

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If you own a small business, or even an online store selling TV and Film merchandise like Superhero or My Little Pony costumes, you would need to be properly established in the online world for you to generate even a small amount of success. Effective online marketing can greatly help small businesses accumulate numerous traffic conversions, although smaller business could be limited in terms of their marketing capability. Blogging and social media could take quite some time while PPC and paid advertisements are too costly. Here are some tips to help you with Online Marketing.

1. Blogging
Blogs are probably one of the best online marketing strategies that smaller businesses can use. Through blogging, you are already inviting in potential clients and profit by giving them a perspective of what they could get from making business with you. You will not only be giving them informative content, you’d also be convincing them to make business with you. Blogging is also great for SEO.

2. Start using Social Media
It’s important for a business to always be up to date and being up to date means having a social media account not only for you but for the business as well. Of course, there are many social media platforms and using them all can become quite overwhelming for you so instead of making accounts for each social media platform, choose only the best one that you think you can handle.

3. Use Facebook Advertising
Facebook Advertising is a very effective tool to help you market your business. Through I, a lot of people would be able to see your advertisement as they are placed just right of the newsfeed. This is most effective on locals.

4. Conduct Webinars
Webinars are basically informative presentations launched in the internet. Webinars are very useful because they produce 70 percent of rebound effect from the viewers and new individuals.

5. Press Releases
Press releases are great for visibility or publicity. Using press releases, one would be able to place their content in front of the viewers and allows you to be connected to various journalists. Press releases do not cost that much.

Importance Of Search Engine Optimization In Businesses

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Our group meet with Oliver Wood to discuss more regarding Search Engine Optimization and its role in a business’ marketing strategy. Some people may view SEO as a complicated method but in reality it is just another process of marketing a business. While some business may not see its importance, it has proven for many years to be a good investment when it comes to being visible online and reaching more customers. Its value as a marketing method has been proven to help businesses from small to large ones.

It has also been proven to give companies higher Return of Investment compared to paid ads on print and television. For those who are not familiar with search engine optimization, it may be considered a magical wand transforming a small business into a large company in an instant but in reality it is just like any other method of advertising but with more concrete results when done properly. A strategy used in one company may not be applicable in another and that is the trick when doing any type of advertising. SEO is proven to increase the visibility of a company, promote its brand, and increase the traffic into the site; return of investment is higher, increases a brand’s credibility and gets a look into what the customers want and needs.

Having a higher raking in the Google search result will not only increase the traffic going to your site but more and more users are going to trust your brand. Appearing in the first page will give them the idea that your website is one of the best that is why it is always on top. Securing a higher ranking does not mean everyone will go and check out your website and stick with you. There will be many choices but it will be helpful in building trust.

It also helps in increasing the credibility of a website if it always appears on top as it gives customers the idea that Google is recommending the site as one of the best. One of the most undeniable effects of a search engine optimized website is the increase in the traffic. This traffic will not turn into customers unless your website and products or services are selling themselves to the customers with the help of quality content. Last but not the least, SEO is proven to give a higher return of investment compared to other forms of advertising.

Tips To A Successful Real Estate Internet Marketing

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Here are some tips that realtors should know in order to avoid the same mistakes most companies are doing in order to sell those house and land packages.

– E-mails that are formatted the same way as the competitor could show sign of laziness and no originality. This could be repetitive too and may irritate the recipients rather than be interested into buying house and land packages.

– Vague e-mails design to catch the interest of the readers could prove to be ineffective especially if sent every few days. Be specific and brief, it will surely catch anyone’s attention.

– A unique and interesting website could engage the readers and will surely visit the site longer and come back too! Agency websites that look like any other websites is not giving much positive encouragement on users.

– Using SEO or search engine optimization is a good way to catch a specific audience which could lead to sales of house and land packages.

– Being visible online is a show of commitment to users and future clients. It could also build their trust and reflects reliability on the company’s part. Social media accounts are the best way to interact and be seen more.

– Answering every email received, every question asked and every inquiry sent your way is one step closer to dealing with a future client. Providing an email address on your website and replying a few weeks after is a show of no commitment to future home buyers.

– Write a blog and posts on things that might be of interest to local audiences that you are targeting. A good blog could be a way to connect to home buyers.

– A realtor is someone a home owner should be able to trust and connect with. Building trust is important to get those deals of a lifetime. Answering local questions in a Q&A website could connect you with someone you have no idea will be your next client.

– Your future client could be writing a blog somewhere in your area. Commenting and subscribing could make your presence known.

– Work your way into the home buyer’s heart by being unique and approachable. A good realtor is someone you could trust with your future properties.

Online Marketing Strategy On A Shoestring Budget

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At a tech training that I recently attended, one of the guys from PWD gave us a very enlightening insight on the potential of having an effective online marketing strategy on a limited budget. The immense amount of information that exists online gives users the power to choose what they want to view which makes it challenging particularly for small businesses to gain customer attention for their product.

Online marketing strategies on a limited budget

Research is the key to creating an effective online marketing strategy on a limited budget. Know your product well so that you will not require a research company to determine your audience. You have to figure out how to market your product to people who will be interested. You must have a profile of your target audience. Are you selling to the male or female population or both? What is the age group of your target audience? What are their interests? What is the goal of your marketing plan? Do you simply want to improve your online presence or are you planning for an increase in revenue? Set clear goals so that you can plan your budget accordingly.

It is tough competing in the online market nowadays because there is so much competition. It is important to set yourself apart from the competition which means making your brand stick on the minds of your target audience. However, this is easier said than done because the competition is also brainstorming for new marketing ideas. Like what I have stated earlier, research is the key. Study your competitors; check out their marketing strategies. The cost of making a research only involves time and a lot of efforts.

If you find out that there are competitors whose names are almost the same as yours; consider changing your name otherwise you will closely associated with the other company. Make sure that your domain name is also your company’s name. Even if a fee is involved in this process, it is quite affordable even for the smallest of budgets. When you choose for a hosting provider, make sure that you find someone who is reliable and will provide you with the right bandwidth and other services that will enhance your brand.

Online Marketing In Syracuse, New York

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New York is a haven for businesses. There are various companies engaged in different industries operating in the area of Syracuse, NY. The businesses compete with each other to acquire a greater share of the market. In order to improve marketing strategies, most of the companies in downtown New York or even in different parts of the globe make use of internet marketing.

Internet marketing or commonly known as online marketing refers to marketing strategies and advertising that uses the internet or the Web in order to improve sales. Businesses that have their brands etched in American homes usually use the traditional and online marketing of their products and services. Those that are still starting and expanding their small businesses usually use the power of technology to advertise their business.

Online marketing can be further subdivided into three areas of specialty.

• Web Marketing

This niche in online marketing includes electronic commerce websites. All transactions for a certain company are done electronically, from the purchasing to the payment of the product. Web marketing also includes affiliate marketing websites. These are websites that with your permission or for a fee, advertise their company or products in your website. Some of the most common types of affiliate program include the pay-per-sale, pay-per-click and pay-per-lead. Included in the area of web marketing are promotional and educational web site, advertising on search engines and search engine optimization tools.

• Email Marketing

Email marketing involved promotional and advertising market efforts that are done thru sending electronic mails to current clients and prospective customers. This type of online marketing has been very effective. In the emails sent to your customers, you can customize it and make it more personalized. You effectively relay to your clients the update of your company e.g. companywide discounts, sales, rebates and other promotional items and events.

• Social media marketing

This involves promoting your company’s products and services via social media platforms like Facebook, Twitter, Digg, LinkedIn and Youtube. Getting a web page started in these social media websites will surely expand your market reach. Surveys reveal that there is a substantial growth of people using the social media websites.

What Are The Different Tools To Help Your Business Succeed In Internet Marketing

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It is true that internet marketing is now one of the most effective ways that many businesses use to promote their brand to a wide audience. The internet opens up countless of opportunities every day. Internet marketing, in all of its forms, can help you take hold of those opportunities. Unfortunately, the success of a business cannot be just laid out on a silver platter; you would also need the required tools for you to succeed in marketing your business in the online world.


The first tool you would need is a website. Pretty basic isn’t it? You can consider websites as the residence of many different businesses in the online world. Without a website, there wouldn’t be any need for internet marketing because your business will have no online presence at all. Without a website, your business is considered dead in the search engines.

The first thing every business needs is a website, because it will serve as the conduit for your business in the internet. Websites should be designed and built effectively for the purpose of your business. A good example for this is Greasemania.com and its brand ‘Alligator Septic & Drain Cleaning.’ This company’s industry is all about septic tank, parking lot and storm drain cleaning and its website is built compatibly with its purpose to offer and promote their services to an online audience.


This is important for keeping close contact with your clients and interested customers. Email serves as your way of communicating with online audiences. You can use it to build a good relationship with your clients and deliver them updates regarding your business or industry.


It is always important to keep track of your website’s performance. With analytics, you can measure the results and performance of your website. It will help you determine the areas that are most popular with visitors and areas that need improvement.


Blogs are an efficient way of optimizing your website in the SERPs. Keeping a regular or constant blog can help you generate traffic into your website. This can help you climb higher in the search engine results ranking.

Social Media

It seems like everybody has a social media account whether it be Facebook, Twitter or MySpace. It is important for you to have a presence in many social media sites because that is where most of the people are. It is also a good way for you to keep contact with interested clients and potential customers.