There are only a few months left until December. December is a time where many familiar traditions as well as many holiday related searches happen.
Alongside this tradition, the ugly Christmas sweater is a favorite.
The Keywords Research tool
An analysis for sweater searches in the US between October to December last year was done making use of the Jumpshot Keywords Research tool.
The Keywords Research tool allows a user to detect a site’s search trends as well as keyword specific searches. They are displayed in customizable, easy to read and understandable graphs. When a search trend is identified using the tool, a user can dig deeper into the keywords data. In addition, the exact phrases can be analyzed. The influence of these phrases in traffic and sales to the websites can also be determined.
Results from the Keywords Research tool report
Results from the Keywords Research report has revealed how people searched for Christmas sweaters. There were 53% of people showing interests in ugly Christmas sweaters specifically.
Amazon is on top of the search traffic with 29.6% of the searches. This is also a trend that continued as Christmas came closer.
On the second place was Tipsy Elves which is a niche site. They had a 24.7% of the searches more than Etsy which only had 17.2% of the total searches.
Other sites like the UglyChristmasSweater.com and thesweaterstore.com had 14.4% and 14.2% of the search traffic respectively.
Pop culture related search results report
During October to December last year, 14.1% of the searches were pop culture related. With regard to these pop culture related sweaters, rapper Drake’s “Hotline bling” ranked first with 40% of the total searches. The hit song “Hotline bling” was a pop culture sensation during the holiday season. Star Wars took the 2nd place with 29% of these searches. It was due to the much acclaimed “Star Wars: The Force Awakens” hitting theaters last December.
The Keywords Research tool is a helpful resource which tracks search trends in the market. Business owners, marketers and advertisers can use this to their advantage to help their goods and products be more attractive to consumers by predicting which trends work for buyers.