Internet marketing has undergone lots of changes and improvements before becoming a significant medium for creating brand awareness. For the coming year 2015, businesses are anticipating new trends in online marketing that will boost their sales and create customer loyalty. What are the usual practices that will become obsolete and what new strategies will be introduced?
Content marketing will continue unabated
Marketers must continue on creating relevant and meaningful content for their target audience. B2B companies that consistently post blogs in their websites and other websites will generate 67% more leads in a month than organizations that focus on other marketing strategies. The key to internet marketing success is informative content and not banners or media advertisements.
Analytical tools are predicted to grow
Different analytical tools are used by marketers to determine how their target audience interacts with the companyâ€™s products and services, however, for the year 2015, expect businesses to spend more because market analysis will become crucial in the marketing endeavor. Consumers will generate a lot of detailed information and businesses need analytical tools to make sense of the data on their hands.
Businesses will be using more videos
Over the last few years, the focus of web design was on images and text however, the gradual rise in popularity of videos will require they be integrated into web design. Videos can easily catch attention of web users and it allows a business to show how a product or a service works. The trend of explainer videos is expected to grow in 2015 to provide more detailed information to users through a highly entertaining form.
Personalization of content
In order to interact with consumers through content, it is important to provide something relevant. During the last year, businesses that made use of personalized content were able to increase their sales and reduce their costs of operations. Web users stay longer on your site because they are absorbed in the personalized content provided. The length and value of content will be more valuable for SEO because Google has enforced two algorithms â€“ Panda 4.0 and Pay Day 2.0 that are aimed at reducing the ranks of low quality content.