Internet marketing is not something new because a lot of businesses have jumped on the online bandwagon. Ten years ago, it was all right for small businesses to overlook the importance of online marketing but with over 85% of searches for products and services happening online, it is absolutely insane for a business not to make use of online marketing strategies.
Being online today means that the website must be responsive and search optimized.Engaging with social media and email marketing must be a part of the marketing mix. If you think these strategies are difficult or expensive, they aren’t. However, businesses that do not directly sell products online complain that online marketing takes too much effort. However, consumers always turn to online search if they need to find anything.
For a small business, gaining visibility among consumers means leveraging online and offline marketing together. For example, you can promote your Facebook page in the physical store location by reminding your customers to “like” the Facebook page through a signage. Hash tags can also be used in offline ads so that customers can connect with the business through Twitter. Customers can be informed about an in-store event through an online tweet, post or blog post so that both online and offline strategies can be connected.
In the United States, four Americans are making at least one online purchase a week with 70% of Facebook users interacting with Facebook daily. A smartphone user picks up the phone at least 1,500 times a week which means that a business without online presence will lose the opportunity to be profitable from Facebook, Twitter and mobile users.
It is important for a small business to set aside a budget for online marketing because consumers have many choices today and they have to be constantly reminded that your business exists. For example, a consumer that is searching for hair extensions in Leicester can easily access the product through www.PlatinumHairExtensionsLeicester.co.uk in just a few clicks of the mouse. There are countless reasons for being online but the main objective is to be easily visible to the target audience to ensure that a profitable business relationship is built.