Online Marketing Strategies That Work For Small Businesses

Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.