This is the age when one can find financial advisor without having to leave the comfort of their homes. This is the digital age. This is the time when seminars are longer the way to lure prospect clients in but rather effective internet marketing. Paper mails are long gone and have been replaced by email and social media platforms. Now financial advisors are facing new challenges in terms of digital marketing because of the stiff competition and the virtual way of reaching clients where they have to make the same impact.
- Social media. If you think that social media platforms are just designed for young people who wanted to socialize online, this is where you are mistaken. Survey from Fast Company revealed that the major market for financial advisory lies in individuals with an age range of 55 to 64. These are the same group of people that are increasing in number in social media channels. If you have a business these days, you must have a Facebook page. Research revealed that 71 per cent of consumers recommend a brand if their experience with the company using the platform is good.
- Live video. With the rise of Facebook, comes a new trend known as live video streaming. This is where one can broadcast live happenings and it is the best way to keep followers engaged. The live feedbacks and comments you get while streaming is a good motivation. According to Facebook, there were over 4.4 million videos that were uploaded on the site in 2016 and the total views for those videos reached more than 199 billion.
- SEO and SEM. This is important for financial advisors who have a website. If you don’t even have a website then you are committing a grave sin in the name of digital marketing. For those with websites, search engine optimization is necessary in order to have a higher rank in the results of search engines when keywords related to the site are searched. Search engine marketing benchmarking, on the other hand, ensures that the content in your website are giving off the effect you intended. Websites are one of the channels used by consumers when they need to find financial advisor because it provides all relevant information and contacts.