One of the goals of a business is to ensure that its brand name stays in the mind of its consumers at all times. Businesses usually discover that a mobile website is not enough to gain the attention of consumers particularly the mobile community. With each passing year, consumers spend more time with their mobile devices to search for products and services and to interact with businesses.
One of the methods that will allow a business to gain the attention of its target audience is through mobile apps. The mobile app does not simply have to be an extension of the mobile website or a version of the online store; you can be creative and unique to gain interest to the brand name.
Ferrari is widely known as an Italian car maker of luxury brands like Ferrari 488 GTB and Ferrari Spider. Recently, it has launched a Ferrari Magazine mobile app with content that explores the relationships of customers with their sports vehicles. Through the mobile app, car enthusiasts can interact more thoroughly with the brand and stay current with the latest innovations and developments introduced by the Italian car maker.
Since Ferrari’s target audience spends more time using their mobile gadgets, they can interact with the mobile app while having their coffee or while stuck in traffic. Ferrari understands that most of its consumers are less active with print publications so that it has decided to establish a strong digital presence. Consumers will certainly be happy to learn more about Ferrari sports cars and other merchandise through its videos and exclusive content. In addition, Ferrari’s customers are getting younger and more active with digital content. They would be extremely interested with Miles Davis’ love for fast cars particularly Ferrari’s.
Ferrari’s mobile apps are not exclusive to billionaires who can afford the latest Ferrari 488 GTB or Ferrari Spider; the mobile apps can also be downloaded by an ordinary fan who wants a photograph of the latest Ferrari 488 GTB as his desktop wallpaper. Ferrari hopes that its mobile app will put the company in a better position to cultivate new fans who want an emotional connection with the brand.