Category Archives: Marketing

Marketing Campaign Tactics For Insurance Agents

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Every year, technology changes and so does many industries in the world. The same goes for insurance industries thus agents should be able to adapt with the recent insurance marketing campaigns in order to get ahead of their game. It is important that recent trends should be applied when thinking of a new marketing strategy which can be performed along with successful strategies before.

There is one thing that never changes when it comes to the insurance industry and that is their goal to build solid relationships, maintain these relationships and provide policy holders with the value they deserve. You might have had success with your marketing strategies before but it does not mean that you cannot make use of new tactics. Here are some ideas that agents should try in their future insurance marketing campaigns.

  • One sure way to kill a campaign is through inaccurate data. Bad data is the reason why agents waste their time, money and effort. It is also a contributing factor to the increasing number of cancelled subscriptions, spam reports and bounce rates. Too high a number and you might face a suspension from your email service provider. This is why it is important to have clean data when delivering emails. It impacts list segmentation in a huge way which also impacts the social media marketing campaigns of the brand. A clean data will help an insurance company in reaching more of their target audience.
  • It a common knowledge that almost everyone in this world is using Facebook. The numbers alonecan be shocking. As of 2016, there are 1.46 billion active users every month while 986 million are active users on a daily basis. The contents you publish will not be able to reach the public due to the algorithm utilized by Facebook. It does not mean that you can’t do anything about it. This is where you spend a little bit more in Facebook Ads for your insurance marketing campaigns.
  • Lastly, as part of your insurance marketing campaigns, do not forget to get in touch with millennials through the different major social media channels. According to statistics, more than 70 per cent of insurance agents are using referrals as well as social media platforms as major channels in getting more millennials aware of their brand. Social media is the perfect venue to interact with them and create a strong relationship bond with clients.

https://www.youtube.com/watch?v=oL4nM5UPALY

Tips In Buying Thailand Properties

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One of the blunders of property buyers is thinking that they are ready for Thailand properties just because they have the money for it. In truth, buying a real property needs a lot of consideration because an error in decision could let you lose your financial asset or render the property useless out of poor choice. To ensure that you will get the right property without wasting your resources, consider the following tips before you seal the deal.

Consider what your needs are

There are various types of real estate properties in Thailand. There are condo units, fully furnished apartments, beach houses, residential lots and so on. Consider the purpose of the property. Do you want to establish a business in the beach area or you just want to have a home for your retirement? Do you intend to stay in the unit for long period or will you stay for a few months? If you would buy or rent one of those Thailand properties for your personal use, consider the number of occupants who will stay in the property.

Choose the right location

The intended purpose of the property will have so much to do with the location of the real estate that you would be buying. You just have to know that some properties in Thailand could be more expensive than others depending on their location. Properties in urban areas such as in the heart of Bangkok can be pricey including areas of tourist destinations. If you want to have a comprehensive idea on the right property for you in Thailand, talk with a licensed real estate agent.

Get a representative

If you are a foreign national who wants to purchase Thailand properties, it would be best for you to get a representative such as an international lawyer or even a lawyer in Thailand who can explain legal matters to you. The lawyer can also transact in your absence and do the handling of documents on your behalf. In addition, hire a real estate professional to help you get a better deal at your most comfortable price.

 

Online Marketing Strategies That Work For The Healthcare Industry

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The healthcare industry is heavily regulated by HIPAA compliance regulations and FDA restrictions that it becomes too difficult for them to adapt to changing marketing trends. However, the use of digital marketing is no longer just an option for hospitals, healthcare providers, insurance providers, pharmaceuticals and medical device manufacturers including organizations that are involved in healthcare.

If you belong to the healthcare industry, there are three elements that must be taken into account to ensure the success of your internet marketing strategy:

  1. Since more people use mobile phones and tablets instead of desktop computers and laptops when they search for healthcare information, it is important for web design to be responsive. By responsive, it means that content can be accessed through the small screens of mobile devices. All the elements of the website adjusts to the smaller screen size so that content can be easily accessed with minimal resizing, zooming and scrolling. Consistency is ensured no matter what platform is used to access the website.
  2. SEO is very crucial for internet marketing because potential consumers who conduct a search online can easily find the site if it ranks on the first page of the search results. To ensure that SEO strategies work, make a research on the keywords and phrases that people will likely type on their browsers to seek information about healthcare or health insurance.
  3. Content is the king of online marketing. The SEO strategy will not succeed without quality and relevant content. Companies that belong to the healthcare industry must always produce new content to capture leads. Quality content can easily gain the attention of readers and hold their interest until they are prompted to take a desired course of action like clicking on the “Learn more “button. When you generate leads, encourage them to visit your clinic for their healthcare needs or purchase health insurance for their protection.

Health insurance Thailand covers loss of life and dismemberment, loss of sight and permanent disability including murder and assault. There are a variety of health insurance providers and within minutes you can compare quotes to find coverage that will ideally suit your budget.

How To Properly Market Your Services

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Consumers nowadays are more inclined to purchase services especially from small, local businesses. Service may vary from a simple car wash to painting services and repair of home appliances. With these services, many consumers are looking into the local businesses rather than huge companies. Service indicates a more personal level of interaction with the clients in comparison with offering a product. If your business aims to provide quality service to consumers, it is important that you also know how to build a great marketing campaign.

If you want to have a good relationship with your clients then you have to gain their trust. It is a natural thing for clients to inquire and know more about the company they are hiring and the people that are working under it. This is more common to women consumers to research and look for deeper information regarding the businesses they are looking into before deciding. Both men and women consumers, on the other hand, tend to use the web to research about the company. Having a dedicated website for you company is a good investment and one of the most affordable methods of letting the customers know more about you. You can opt for the biggest hosting sites on the web to create your own website. The benefits of your services should be emphasized on the main page as well as company background, photos, staff information and other affiliations. It is also the best place to display testimonies from previous clients, photos from previous jobs and work samples.

You should be able to make it obvious why the customer should choose you instead of the competitor. As a service provider like Pro-Jett, you should be able to offer the consumers their money’s worth. It is not recommended that you should offer the cheapest services but you should add other services or free products that will make your offer stand out among other choices. This method is referred to as bundling. Create a service bundle that will make your offer more appealing to your target customers. It may take a few trial and error before you find the best one.

Ferrari Launches Magazine Mobile App

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One of the goals of a business is to ensure that its brand name stays in the mind of its consumers at all times. Businesses usually discover that a mobile website is not enough to gain the attention of consumers particularly the mobile community. With each passing year, consumers spend more time with their mobile devices to search for products and services and to interact with businesses.

One of the methods that will allow a business to gain the attention of its target audience is through mobile apps. The mobile app does not simply have to be an extension of the mobile website or a version of the online store; you can be creative and unique to gain interest to the brand name.

Ferrari is widely known as an Italian car maker of luxury brands like Ferrari 488 GTB and Ferrari Spider. Recently, it has launched a Ferrari Magazine mobile app with content that explores the relationships of customers with their sports vehicles. Through the mobile app, car enthusiasts can interact more thoroughly with the brand and stay current with the latest innovations and developments introduced by the Italian car maker.

Since Ferrari’s target audience spends more time using their mobile gadgets, they can interact with the mobile app while having their coffee or while stuck in traffic. Ferrari understands that most of its consumers are less active with print publications so that it has decided to establish a strong digital presence. Consumers will certainly be happy to learn more about Ferrari sports cars and other merchandise through its videos and exclusive content. In addition, Ferrari’s customers are getting younger and more active with digital content. They would be extremely interested with Miles Davis’ love for fast cars particularly Ferrari’s.

Ferrari’s mobile apps are not exclusive to billionaires who can afford the latest Ferrari 488 GTB or Ferrari Spider; the mobile apps can also be downloaded by an ordinary fan who wants a photograph of the latest Ferrari 488 GTB as his desktop wallpaper. Ferrari hopes that its mobile app will put the company in a better position to cultivate new fans who want an emotional connection with the brand.

How To Create Strong Relationships With The Target Audience

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One of the tools that can grab the attention of potential customers is internet marketing. The most remarkable feature of internet marketing is its ability to communicate directly with a target audience. However, communication is not sufficient enough because it is also critical to build relationships.

Building relationships with the target audience requires Customer Relation Management (CRM). CRM is software solution designed to help businesses with basic features that are scalable as the business grows. Aside from CRM there are other basic tools that can be integrated into the internet marketing strategy like social media marketing, content marketing, mobile marketing and email marketing.

When designing the online marketing campaign, it is important to have objectives like increased brand awareness, increase in profits and online lead generation. However, there are also important elements that are often overlooked like the impact of the campaign strategy on the target audience, the degree of audience engagement, brand loyalty on the target audience and building connection between the online store and the audience.

When it comes to online marketing, the business requires content that will give value to new and potential audience. When the audience finds value in the company’s efforts, it can lead to a mutually benficial environment. Mutually beneficial environment means that the customers gain value while the business gains leads and conversions. The ideal approach in the creation of content is to provide readers with quality and relevant information so that they will keep on coming back for more.

When the business builds relationships through online marketing, respect for the needs and requirements of its customers is conveyed. Web users have clear preferences that must be satisfied but before the business can make use of its marketing tools, it has to understand the wants of its audience. Hear out the feedbacks and suggestions from the audience to be able to develop a system for the online marketing strategy.

The Major Benefits Of Internet Marketing

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Internet marketing is very critical to the success of a business endeavor as it aligns with the purchasing decisions of the consumers. Studies done by analysts like Gartner indicate that there is an increasing number of consumers who makes use of the internet in researching first for the products that they would want to buy before making the final decision. Internet marketing will enable the business owners to build relationship with customers as well as prospects through the process of regular and low-cost personalized e-mail.

Convenience

Through internet marketing, you will be enabled to open your business around the clock without having to worry about the normal store opening hours and the overtime payments that you need to pay your staff with. It is also convenient for your customers to be offered products on the internet. They can readily browse on what your store have to offer at any place and time and order from you when it is convenient for them.

Reach

If you leverage the internet for marketing your products and services, you can overcome the barrier created by distance. You can easily sell goods in any part of the region without having to set up local outlets thus widening your entire target market. You may also build an export kind of business without having to open a network of distributors coming from different countries. However, if you really wish to sell on a global scale, you need to localize services in order to make sure that your products will be suitable for local markets and will comply with the local business regulations. Localization of the services typically includes translation as well as modification of the product in order to reflect the difference in the market.

Cost

Marketing your products and services through the internet will cost lesser compared to marketing them through a physical store. You will not have the recurring costs of property rental as well as maintenance. You also do not have to purchase stock for just a display in your store. You can also order the stock in line with the demand and thus keep your inventory costs very low. Whether you are marketing 10th response alarms or other products, it is advisable to make use of the internet as a marketing tool.