Category Archives: Marketing

How To Select A Branding Team For Your Marketing Campaign

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If you want to put an edge to your brand or you want to relaunch it in the market, you need the experts to give you professional advice on how you can effectively achieve your goals. You can find a lot of agencies and marketing experts who can assist you with your branding campaign. Some of these experts can be found online where you can check their websites and read the testimonials and feedback given by their clients. Aside from that, here are other ways to hire the right marketing experts for your product.

Ask for recommendations

One of the best ways to hire the right marketing experts is to ask for direct recommendations from your friends in the industry who may have recently sought the expertise of branding experts to popularize their brand. The good thing about seeking for referrals from your friends in the industry is you can be sure that the feedback is honest and raw. You can also call the previous clients of the branding expert or marketing team to determine if they were satisfied with the services given to them and if the branding team was able to work within their budget.

Check the track record

Marketing campaigns can last for weeks to months, depending on how elaborate the campaign is. This means that you would closely coordinate with the branding expert in order to carry out the project. Thus, it is important to work with someone whom you can be at ease with. You can refer to the feedback given by the expert’s previous clients or you can listen to your gut feel. Listen to your instincts and make sure that you are comfortable with the marketing team. In addition, read client feedback found at the marketing expert’s website.

Can customize strategies

Companies or brands have different branding needs. Thus, choose a marketing strategist that can adjust his marketing methods based on your actual needs. The branding professional should also be able to work within the given budget and would even suggest for ways to keep your expenses at a manageable or acceptable level.

People-Based Equation And Its Importance In Marketing

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If there is one thing that every marketer dreams about, it is the use of people-based marketing as part of their dynamic marketing campaign. This is accomplished by using the principle of personalization at scale wherein marketers can send messages that are personal and specific to a single address. The process in reaching it is quite challenging and huge investments are required in both time and resources but the good news is that technology is delivering us closer and closer to its possible implementation.

A report from McKinsey revealed that personalized messages are effective in giving better customer experience and it has positive results in the business. It states that total sales were boosted between 15 and 20 per cent and increase in digital sales is even higher. The same technique is also responsible in raising the ROI on costs spent by the marketing department in various channels.

Consumers nowadays are more involved with digital technology as they use them everyday such as wearable gadgets, mobile phones, gaming equipment and digital personal assistants. Marketing has now reached a part where advertising is audience-driven which means that consumers wanted to see messages that are timely and relevant, no matter the medium they are using. The problem is that consumer experience is slowly degrading due to advertisements and campaigns that address the general public and does not deliver a personal touch. Consumers are now willing to provide their data to brands as long as personalized communication is given to them.

Gone are the days when you walk to a local establishment and everyone there knows you and your family. They serve you knowing what you want and what you like. This personal touch is no longer present as it has been replaced with digital advertising catered to the general public. This does not mean that people-based marketing is gone for good as it is still possible by using identity coupled with programmatic media.

People-based marketing gathers data from different channels including device ID, Facebook, Google, Amazon and other agencies which results to the creation of a single universal ID. Dynamic marketing is accomplished by providing personalization at scale at the exact time when the consumer is making a decision.

Online Marketing Strategies That Work For Small Businesses

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Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.

Marketing Campaign Tactics For Insurance Agents

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Every year, technology changes and so does many industries in the world. The same goes for insurance industries thus agents should be able to adapt with the recent insurance marketing campaigns in order to get ahead of their game. It is important that recent trends should be applied when thinking of a new marketing strategy which can be performed along with successful strategies before.

There is one thing that never changes when it comes to the insurance industry and that is their goal to build solid relationships, maintain these relationships and provide policy holders with the value they deserve. You might have had success with your marketing strategies before but it does not mean that you cannot make use of new tactics. Here are some ideas that agents should try in their future insurance marketing campaigns.

  • One sure way to kill a campaign is through inaccurate data. Bad data is the reason why agents waste their time, money and effort. It is also a contributing factor to the increasing number of cancelled subscriptions, spam reports and bounce rates. Too high a number and you might face a suspension from your email service provider. This is why it is important to have clean data when delivering emails. It impacts list segmentation in a huge way which also impacts the social media marketing campaigns of the brand. A clean data will help an insurance company in reaching more of their target audience.
  • It a common knowledge that almost everyone in this world is using Facebook. The numbers alonecan be shocking. As of 2016, there are 1.46 billion active users every month while 986 million are active users on a daily basis. The contents you publish will not be able to reach the public due to the algorithm utilized by Facebook. It does not mean that you can’t do anything about it. This is where you spend a little bit more in Facebook Ads for your insurance marketing campaigns.
  • Lastly, as part of your insurance marketing campaigns, do not forget to get in touch with millennials through the different major social media channels. According to statistics, more than 70 per cent of insurance agents are using referrals as well as social media platforms as major channels in getting more millennials aware of their brand. Social media is the perfect venue to interact with them and create a strong relationship bond with clients.

https://www.youtube.com/watch?v=oL4nM5UPALY

Tips In Buying Thailand Properties

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One of the blunders of property buyers is thinking that they are ready for Thailand properties just because they have the money for it. In truth, buying a real property needs a lot of consideration because an error in decision could let you lose your financial asset or render the property useless out of poor choice. To ensure that you will get the right property without wasting your resources, consider the following tips before you seal the deal.

Consider what your needs are

There are various types of real estate properties in Thailand. There are condo units, fully furnished apartments, beach houses, residential lots and so on. Consider the purpose of the property. Do you want to establish a business in the beach area or you just want to have a home for your retirement? Do you intend to stay in the unit for long period or will you stay for a few months? If you would buy or rent one of those Thailand properties for your personal use, consider the number of occupants who will stay in the property.

Choose the right location

The intended purpose of the property will have so much to do with the location of the real estate that you would be buying. You just have to know that some properties in Thailand could be more expensive than others depending on their location. Properties in urban areas such as in the heart of Bangkok can be pricey including areas of tourist destinations. If you want to have a comprehensive idea on the right property for you in Thailand, talk with a licensed real estate agent.

Get a representative

If you are a foreign national who wants to purchase Thailand properties, it would be best for you to get a representative such as an international lawyer or even a lawyer in Thailand who can explain legal matters to you. The lawyer can also transact in your absence and do the handling of documents on your behalf. In addition, hire a real estate professional to help you get a better deal at your most comfortable price.

 

Online Marketing Strategies That Work For The Healthcare Industry

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The healthcare industry is heavily regulated by HIPAA compliance regulations and FDA restrictions that it becomes too difficult for them to adapt to changing marketing trends. However, the use of digital marketing is no longer just an option for hospitals, healthcare providers, insurance providers, pharmaceuticals and medical device manufacturers including organizations that are involved in healthcare.

If you belong to the healthcare industry, there are three elements that must be taken into account to ensure the success of your internet marketing strategy:

  1. Since more people use mobile phones and tablets instead of desktop computers and laptops when they search for healthcare information, it is important for web design to be responsive. By responsive, it means that content can be accessed through the small screens of mobile devices. All the elements of the website adjusts to the smaller screen size so that content can be easily accessed with minimal resizing, zooming and scrolling. Consistency is ensured no matter what platform is used to access the website.
  2. SEO is very crucial for internet marketing because potential consumers who conduct a search online can easily find the site if it ranks on the first page of the search results. To ensure that SEO strategies work, make a research on the keywords and phrases that people will likely type on their browsers to seek information about healthcare or health insurance.
  3. Content is the king of online marketing. The SEO strategy will not succeed without quality and relevant content. Companies that belong to the healthcare industry must always produce new content to capture leads. Quality content can easily gain the attention of readers and hold their interest until they are prompted to take a desired course of action like clicking on the “Learn more “button. When you generate leads, encourage them to visit your clinic for their healthcare needs or purchase health insurance for their protection.

Health insurance Thailand covers loss of life and dismemberment, loss of sight and permanent disability including murder and assault. There are a variety of health insurance providers and within minutes you can compare quotes to find coverage that will ideally suit your budget.

How To Properly Market Your Services

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Consumers nowadays are more inclined to purchase services especially from small, local businesses. Service may vary from a simple car wash to painting services and repair of home appliances. With these services, many consumers are looking into the local businesses rather than huge companies. Service indicates a more personal level of interaction with the clients in comparison with offering a product. If your business aims to provide quality service to consumers, it is important that you also know how to build a great marketing campaign.

If you want to have a good relationship with your clients then you have to gain their trust. It is a natural thing for clients to inquire and know more about the company they are hiring and the people that are working under it. This is more common to women consumers to research and look for deeper information regarding the businesses they are looking into before deciding. Both men and women consumers, on the other hand, tend to use the web to research about the company. Having a dedicated website for you company is a good investment and one of the most affordable methods of letting the customers know more about you. You can opt for the biggest hosting sites on the web to create your own website. The benefits of your services should be emphasized on the main page as well as company background, photos, staff information and other affiliations. It is also the best place to display testimonies from previous clients, photos from previous jobs and work samples.

You should be able to make it obvious why the customer should choose you instead of the competitor. As a service provider like Pro-Jett, you should be able to offer the consumers their money’s worth. It is not recommended that you should offer the cheapest services but you should add other services or free products that will make your offer stand out among other choices. This method is referred to as bundling. Create a service bundle that will make your offer more appealing to your target customers. It may take a few trial and error before you find the best one.