Category Archives: Marketing Trends

Bridging The Gap Between Online And Offline Marketing Strategies

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Consumers today have a wide range of choice to interact with brands. For example, a consumer who is searching for large canvas prints can use their connected devices to gather information about the product. For the marketer, this implies holistic thinking of consumer experience through the use and integration of relevant channels and touchpoints.

Marketing is usually online, offline or traditional but as per Gartner’s CMO Spend Survey, at least 98% of marketers say that online and offline marketing techniques are merging. Successful marketing strategies not only leverages on both online and offline marketing strategies but connects them to bring an integrated experience.

How to close the gap between online and offline marketing channels?

  1. Email marketing is traditional and yet it is still relevant, reliable and widely used. It has the ability to reach inboxes with relevant and customized content. For example, if a business that offers large canvas prints sends out 500,000 emails to potential customers to take advantage of a sale, marketing automation solution can trigger direct mail to consumers who did not open their emails within 7 days from receipt.
  2. Technology can work wonders when it is combined with advanced segmentation in the marketing automation solution. Brands can push their targeted offers to their customers by analyzing the customer’s location and behavioral patterns to serve meaningful offers according to their routine.
  3. Vanity URL’s can be used to drive offline traffic online. For example, if a customer is interacting with an offline marketing tool like billboards or print ads, they can visit your website’s landing page at a later time without the need to navigate from the homepage. URL parameters can be included in the “hidden URL” to be able to accurately track visits and conversions from the offline channel.
  4. Several technologies that have API or other types of integrations can enable a smoother and more cohesive customer experience across channels. For, example if Facebook is integrated with technologies like Square and Marketo, it would be easier to track purchases post ad-views.

These are just a few ways to minimize the gap between online and offline marketing to deliver a cohesive and cross-channel experience to customers.

Social Media And Content Marketing For Real Estate Professionals

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The internet is the primary method used by home buyers when looking for a property. Majority of those who found an interesting piece of property online will usually make the effort to drive by the homes before making an informed decision. However, the advent of social media and content marketing has presented another marketing tool to real estate professionals. Aside from the importance of having a website, being active in social media makes it easier to interact with online users. Content marketing also made it effective to spread information to online audiences.

Content marketing for real estate professionals

Content is still the king of internet marketing however, it must be done properly with the right information that will be interesting to the target audience. Blogs are the most popular form of content marketing because it allows you to share relevant and useful information. However, not all blogs can be successful to gain the interest of online audiences. If you prefer to blog about serious topics like the current conditions of the real estate industry, make the effort to write in a friendly manner to avoid boredom. Since it is very likely that your competitors are also into blogging, make your blogs standout by writing about interesting topics. Do not use the blog to boast about your exemplary writing abilities; provide them with as much value as you can in a casual friendly tone.

Social media marketing for real estate professionals

Real estate is an industry that requires forging connections to the target audience. If you will check statistics, most engagements with potential clients are generated through social media. Since most people do not buy a home on a whim, it is a particularly daunting process to convince potential customers. Social media will allow you to nurture your prospects in the most entertaining way possible.

If you are interested in condo for sale Pattaya, it makes sense to work with the professionals who are knowledgeable on how the process works. If you have never acquired a property in Thailand, the process can be rather complicated but with the assistance of real estate professionals the best condos for investment can be identified.

 

Holiday Search Trends Revealing Trend In Ugly Christmas Sweaters

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There are only a few months left until December. December is a time where many familiar traditions as well as many holiday related searches happen.

Alongside this tradition, the ugly Christmas sweater is a favorite.

The Keywords Research tool

An analysis for sweater searches in the US between October to December last year was done making use of the Jumpshot Keywords Research tool.

The Keywords Research tool allows a user to detect a site’s search trends as well as keyword specific searches. They are displayed in customizable, easy to read and understandable graphs. When a search trend is identified using the tool, a user can dig deeper into the keywords data. In addition, the exact phrases can be analyzed. The influence of these phrases in traffic and sales to the websites can also be determined.

Results from the Keywords Research tool report

Results from the Keywords Research report has revealed how people searched for Christmas sweaters. There were 53% of people showing interests in ugly Christmas sweaters specifically.

Amazon is on top of the search traffic with 29.6% of the searches. This is also a trend that continued as Christmas came closer.

On the second place was Tipsy Elves which is a niche site. They had a 24.7% of the searches more than Etsy which only had 17.2% of the total searches.

Other sites like the UglyChristmasSweater.com and thesweaterstore.com had 14.4% and 14.2% of the search traffic respectively.

Pop culture related search results report

During October to December last year, 14.1% of the searches were pop culture related. With regard to these pop culture related sweaters, rapper Drake’s “Hotline bling” ranked first with 40% of the total searches. The hit song “Hotline bling” was a pop culture sensation during the holiday season. Star Wars took the 2nd place with 29% of these searches. It was due to the much acclaimed “Star Wars: The Force Awakens” hitting theaters last December.

Conclusion

The Keywords Research tool is a helpful resource which tracks search trends in the market. Business owners, marketers and advertisers can use this to their advantage to help their goods and products be more attractive to consumers by predicting which trends work for buyers.

The Major Benefits Of Internet Marketing

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Internet marketing is very critical to the success of a business endeavor as it aligns with the purchasing decisions of the consumers. Studies done by analysts like Gartner indicate that there is an increasing number of consumers who makes use of the internet in researching first for the products that they would want to buy before making the final decision. Internet marketing will enable the business owners to build relationship with customers as well as prospects through the process of regular and low-cost personalized e-mail.

Convenience

Through internet marketing, you will be enabled to open your business around the clock without having to worry about the normal store opening hours and the overtime payments that you need to pay your staff with. It is also convenient for your customers to be offered products on the internet. They can readily browse on what your store have to offer at any place and time and order from you when it is convenient for them.

Reach

If you leverage the internet for marketing your products and services, you can overcome the barrier created by distance. You can easily sell goods in any part of the region without having to set up local outlets thus widening your entire target market. You may also build an export kind of business without having to open a network of distributors coming from different countries. However, if you really wish to sell on a global scale, you need to localize services in order to make sure that your products will be suitable for local markets and will comply with the local business regulations. Localization of the services typically includes translation as well as modification of the product in order to reflect the difference in the market.

Cost

Marketing your products and services through the internet will cost lesser compared to marketing them through a physical store. You will not have the recurring costs of property rental as well as maintenance. You also do not have to purchase stock for just a display in your store. You can also order the stock in line with the demand and thus keep your inventory costs very low. Whether you are marketing 10th response alarms or other products, it is advisable to make use of the internet as a marketing tool.

Online Marketing – The Optimum Solution for Small Businesses

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Internet marketing is not something new because a lot of businesses have jumped on the online bandwagon. Ten years ago, it was all right for small businesses to overlook the importance of online marketing but with over 85% of searches for products and services happening online, it is absolutely insane for a business not to make use of online marketing strategies.

Being online today means that the website must be responsive and search optimized.Engaging with social media and email marketing must be a part of the marketing mix. If you think these strategies are difficult or expensive, they aren’t. However, businesses that do not directly sell products online complain that online marketing takes too much effort. However, consumers always turn to online search if they need to find anything.

For a small business, gaining visibility among consumers means leveraging online and offline marketing together. For example, you can promote your Facebook page in the physical store location by reminding your customers to “like” the Facebook page through a signage. Hash tags can also be used in offline ads so that customers can connect with the business through Twitter. Customers can be informed about an in-store event through an online tweet, post or blog post so that both online and offline strategies can be connected.

In the United States, four Americans are making at least one online purchase a week with 70% of Facebook users interacting with Facebook daily. A smartphone user picks up the phone at least 1,500 times a week which means that a business without online presence will lose the opportunity to be profitable from Facebook, Twitter and mobile users.

It is important for a small business to set aside a budget for online marketing because consumers have many choices today and they have to be constantly reminded that your business exists. For example, a consumer that is searching for hair extensions in Leicester can easily access the product through www.PlatinumHairExtensionsLeicester.co.uk in just a few clicks of the mouse. There are countless reasons for being online but the main objective is to be easily visible to the target audience to ensure that a profitable business relationship is built.

Internet Marketing Trends That Will Not Go Obsolete With Time

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Just like any industry, HomeUnion Investment Properties also relies on the power of the internet to gain online success. Online presence is proven to be an effective method for businesses to reach their potential customers easily without spending a fortune. However, digital marketing is always subjected to new trends making other marketing strategies obsolete.

Content marketing is a digital marketing strategy that will never be obsolete and marketers will continue to create relevant and useful content for their target audience. Businesses will make an effort to provide high quality content not only for the benefit of web users but search engines. Budget will be allocated to content creation that aims to enhance customer experience. By offering more personalized content, websites have noticed an increase in their leads and conversions. Visitors stay longer on the site because there is content that answers their most common questions and issues.

During the last few years, the use of videos for online marketing has been steadily growing. Videos show how a product functions, something which cannot always be explained through images and text. More and more companies are now using explainer videos that interact easily with their audience. Videos must always have a prominent place in internet marketing because they are known to attract the attention of visitors the way that YouTube does.

Many businesses are also starting to allocate a bigger budget for online ads. More and more people spend their time on the internet than other media like TV and radio and it makes sense to put the advertising budget on the platform that is more frequently visited by consumers. The internet provides businesses with lots of opportunities to expose their brand precisely to their target audience.
The importance of mobile should not be overlooked by businesses when they are planning on their online marketing strategies. Mobile usage has become relatively larger than desktop usage. Besides that, more and more people are accessing websites through their mobile phones and tablet computers because of convenience and ease of use.

In a few years’ time, different online strategies will be surface and it will again change the way that consumers interact with online environment.