Category Archives: Internet Marketing

Bridging The Gap Between Online And Offline Marketing Strategies

Published by:

Consumers today have a wide range of choice to interact with brands. For example, a consumer who is searching for large canvas prints can use their connected devices to gather information about the product. For the marketer, this implies holistic thinking of consumer experience through the use and integration of relevant channels and touchpoints.

Marketing is usually online, offline or traditional but as per Gartner’s CMO Spend Survey, at least 98% of marketers say that online and offline marketing techniques are merging. Successful marketing strategies not only leverages on both online and offline marketing strategies but connects them to bring an integrated experience.

How to close the gap between online and offline marketing channels?

  1. Email marketing is traditional and yet it is still relevant, reliable and widely used. It has the ability to reach inboxes with relevant and customized content. For example, if a business that offers large canvas prints sends out 500,000 emails to potential customers to take advantage of a sale, marketing automation solution can trigger direct mail to consumers who did not open their emails within 7 days from receipt.
  2. Technology can work wonders when it is combined with advanced segmentation in the marketing automation solution. Brands can push their targeted offers to their customers by analyzing the customer’s location and behavioral patterns to serve meaningful offers according to their routine.
  3. Vanity URL’s can be used to drive offline traffic online. For example, if a customer is interacting with an offline marketing tool like billboards or print ads, they can visit your website’s landing page at a later time without the need to navigate from the homepage. URL parameters can be included in the “hidden URL” to be able to accurately track visits and conversions from the offline channel.
  4. Several technologies that have API or other types of integrations can enable a smoother and more cohesive customer experience across channels. For, example if Facebook is integrated with technologies like Square and Marketo, it would be easier to track purchases post ad-views.

These are just a few ways to minimize the gap between online and offline marketing to deliver a cohesive and cross-channel experience to customers.

Digital Marketing Tips For Your Hotel

Published by:

With the modern age changing how people think, marketing has to change in line with that. After all, you’re unlikely to attract 2017 customers with techniques from 2010. People want more uniqueness now, they like things personalized and customized for them. Uniqueness is now more important than ever, especially in high competition areas, like how hotels near airport link try to do their best to make themselves distinct from their competition. To help you stand out, here are some tips.

  • Diversify!!
    • You’ve probably heard this one a couple of Ok, more than a couple. Still, it’s valid advice, and well worth taking to heart. If you want your hotel to stand out, do the work, spend the time, invest the effort. Spread your business across multiple channels, it’s worth it.
  • See the brand. Feel the brand. Become the brand.
    • People now want an authentic experience, something unique and distinguishable from the monotony of most big name hotels. Find out what makes your hotel different. Wine bar? Unique deco? Something? Anything. Use what gives your hotel that je ne sais quoi to your advantage, and use it to market yourself better. If there are a dozen hotels near airport link, which one you would patronize if you were a customer? What’s that something that makes it different.
  • On the web.
    • A company website is more than just another marketing tool, oh no. It’s effectively the online face for your site, it’s the company on the web. A good, reliable website is critical. Not only that, your site must not only be aesthetically pleasing and user-friendly, but feel personal, immersive; it must feel like it’s the company itself lending the customer its time. Give your site dimension.
  • Mobile? MOBILE!!
    • With smartphones becoming more and more common, having the ability to reach customers on their mobiles is now more important than ever. This growing trend has a lot of potential, providing you can make use of it. Your site has to be mobile friendly; it must be as aesthetically pleasing and user-friendly on a phone as it is on a monitor. There’s no discrimination, your site feels as immersive on a 21″ screen as on a 10″ one.

Things To Remember When Looking For An Online Marketing Company

Published by:

Whenever you want to start your own business, a toy store, a mini grocery or a restaurant which focuses on a specific type of cuisine, there are many things which you will need to keep in mind. Aside from the obvious fact that you need money that will serve as your business capital, you will need to consider other stuff such as the place where you will place your business, your capability to handle the business itself and, if you are willing enough to take risks. You see, business is all about taking risks and as Sirius Black once said it in the Harry Potter movies, “What’s life without a little risk?” In managing your business, it’s important that you try to reach out to potential new customers regardless if it’s by handing out flyers or writing online contents about your business. That’s how you do marketing. Now, since we’re living in the world where the Internet is now an open digital book, most businessmen would prefer to do their marketing online. That’s where a good online marketing company will be needed the most.

 

If you have an online business, a website for that matter, it’s good that you keep an eye on the kind of traffic that is coming in and out of the website. A high value of traffic that is coming into your website means that your contents are good and your marketing strategy is working to perfection. But, when you can’t produce a good value of traffic for your website, then you need professional help. Now, below are 5 things to remember when looking for an online marketing company in hopes of reaching out more potential clients for your business:

 

  • They have the latest and realistic marketing strategies.
  • They have a true-to-form portfolio.
  • You should also check if the company has other references to their previous clients. This will determine the truthfulness of their claim that they are one of the best in the industry.
  • A good marketing company has a good habit of regularly reporting to their clients about the progress they have made.
  • Ask every question you may have to a desired company. That way, you will leave nothing to chance.

Online Marketing Tips For You

Published by:

A business relies on advertising itself well in order to draw in customers. A business with inadequate marketing will quickly find themselves lagging behind its competitions. So if you’re wondering if the field of Online Marketing Thailand is competitive, it very much is. Don’t worry though, here are some tips for your business to help it get the edge online.

  • Make a blog. A simple technique, but very effective nonetheless; blogging is a great strategy for businesses to market themselves on the internet. Creating a blog allows for your business to promote itself on the internet, via (metaphorical) word of mouth and well-chosen content. A blog will allow you to share knowledge and set your business up as an expert in the field, without coming across as too “commercial”, ie. in an approachable way. Blogs also allow you to better communicate with your customers.
  • Take advantage of social media. Social media sites are active, high-traffic sites with a lot of people spending a considerable amount of time in places like Facebook or LinkedIn. Post original content, join forums and discussions; having your company represented by an active, and helpful social media persona will create good headway for your business. Additionally, social media sites tend to have a notable amount of advertisements. It’s a good idea to sign your business up for this.
  • Pics or it didn’t happen. The internet meme prevalent throughout imageboards everywhere, it is a statement made out of levity, but good advice for very visual businesses like those in fields like, food, photography, art design, etc. Regularly posting on sites like Pinterest and Instagram can create traffic for your business. This allows your business to advertise itself without words; the pictures show the customer what your company offers, and why they should choose it.
  • E-mail. Take advantage of e-mail by integrating it with your other marketing methods. If your company blog posts something, inform your subscribed customers via email. Have a limited time offer you really want to attract customers to? E-mail them about it! E-mail can be a powerful tool for generating traffic.

These were our tips for your internet marketing endeavors, so that if you ever decide to prospect on the high competition regions like Online Marketing Thailand, you’ll always be updated.

How To Ensure That Content Gets Noticed And Loved

Published by:

One of the challenges faced by marketers is how to ensure that content performs at an awesome level. There are several tips for marketers who feel that they have great content and yet it is unnoticed and unloved.

  1. In order to draw the attention of online users to your content, include a compelling image immediately after the headline. Eye-catching visual content increases engagement and will generate more clicks and readers instead of a few words used for the opening sentences of your post.
  2. Marketers must make the effort to feature an article in publications that have more than a hundred thousand followers. Getting featured in popular publications can give the article a huge boost.
  3. Always give your article a second or third chance to be a blockbuster. If the article was not successful in generating readers the first time it was published, delete it and then republish. Success online is random and publishing at the right time when people are more active may be able to generate better results.
  4. Follow people who follow you. When people engage with your content through a comment or a suggestion, follow them back. Commenting on a post is an indication of interest and to keep them engaged, follow them back.
  5. If you post an occasional article, do not expect overwhelming results. To gain real traction, you have to regularly post interesting content. About 2 or 3 articles every week for a period of 6 months will generate remarkable results.
  6. You can spend a few bucks on social media to earn some good results. You can run ads on Facebook and Twitter to promote your posts and give your content the push it needs. There is a likely chance for your content to trend and your page views will sky rocket.

If you are looking for NRL clothing and merchandise, you have come to the right place. NRL clothing online store will provide you with a unique shopping experience. The very latest NRL clothing can be purchased for a very affordable price. Just click on your favourite team and start the shopping experience.

The Top Internet Marketing Strategies

Published by:

Since online marketing is becoming more necessary for companies, not being able to understand the greatest method to drive a business forward can greatly affect the possibilities of success.

Here are the top performing internet marketing strategies that are attracting a lot of people to a website, connecting new and returning customers, and creating a strategy which works.

Using a proper web design

This is not usually thought of as a marketing strategy. However, this can influence a user’s attention and time spent on a webpage. A website is the center of every online marketing effort. So, if a page isn’t clean, readable or interesting, the strategy development will matter less. Make sure to create a website that is current, attention-grabbing and mobile friendly.

Utilizing affiliate and associate programs

Affiliate and associate programs don’t necessarily make sense for all businesses. However, using this improves the marketing without too much effort done. Using affiliates, people that believe in a company can share information and grow the market based on commissions.

Using an opt-in email list

With this, customers come to a company and sign up for email correspondence and campaigns. This allows for connection to new clients or customers.

Using news stories and articles

Having the company’s name and information in other places on the web helps grow the business. This visibility allows for a company or brand becoming a trusted service provider or product source.

Using a consultant or a coach

For those who are not experts in online marketing, it is best to ask for help from people who are. There are numerous consultants and coaches, many can give consultations about what changes need to be done. This is very helpful for small business owners that have to focus on their additional business systems.

Utilizing search engine optimization and marketing

Search engine optimization and marketing enables the brand and website to appear in the search results of search engines. Having a solid SEO strategy, a company’s website is going to be connected with keywords used for finding the services. This boosts the chances of being the sought-after company for products and services. It is helpful to ask help from experts of SEO in Nashville or SEO marketers in any area in order to succeed in this strategy.

 

Throw Away The Cookie Cutter And Customize Your Internet Marketing Strategies

Published by:

Internet marketing is becoming more and more of a necessity for a company in order to drive the business forward. Different strategies are being suggested to bring more people to the site but it is important to choose the right strategies to gain the best possible results.

  1. Attention grabbing web design – it is not enough to have to website; its design must have the capability to influence a user to spend more time on the page. Since the website will be the center of all the online marketing efforts, it is only right to ensure that the pages are clean, user friendly and interesting. The way the website is developed does not matter but it is critical to make it mobile friendly.
  2. SEO strategy – search engine optimization is associated with the use of the right keywords that web users’ type on their browsers to find your product and services. When the business uses the right keywords, it increases the chances for potential customers to find the products.
  3. Affiliate programs – is a digital marketing tool that will help you improve the marketing efforts of the business without doing too much work. When affiliate marketing is used, crucial information can be shared for business growth.
  4. Email marketing – even if it is a traditional form of online marketing, sending emails remains to be a significant strategy for business because it can be easily personalized. It is not enough to simply send emails; research the purchasing habits of the target audience and use the information collected to develop a personalized strategy.
  5. Content marketing – articles, blogs, press releases, videos and infographic can make your brand visible in platforms used by the target audience. With the right content posted in different locations on the web, you can become a trustworthy source of product information.

If you are not an expert in internet marketing, the best option is to work with content marketing in Melbourne to boost your business. The ultimate key to the success of online marketing strategies is to throw away the cookie cutter and implement a personalized plan that will suit the requirements of your target audience.