Category Archives: Internet Marketing

Changes In The Marketing Landscape Of Latin America

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According to analysts, Latin America is still quite behind compared to the top countries with advanced economies in terms of bridging the digital gap. Despite this, it is still remarkable to see the region achieve so much digitally in the past few years and more than some of the countries in the world. The digital economy in the region is just starting to grow but many opportunities are already opening up to Latin brides who want to make launch their own businesses.

In terms of internet marketing, future projections coupled with the latest research is found to be very important. The marketplace still has a huge room to grow in order to make it sustainable and dynamic but companies that are well-prepared for the big change are those expected to excel and survive during the rise of the digital economy in Latin America.

The standard of fixed broadband in the region is considered to be far below average in the world but the governments have already realized the difference that a better performing broadband can make with regards to their growth and economic productivity.

The last few years have shown that there are twice as many people in Latin America that are using the internet. In 2005, the number only stands at 16.6 per cent but it has risen to as high as 62.3 per cent for 2016.

The digital world has already opened its arms to a large number of Latin Americans therefore companies must also be able to adapt by practicing digital marketing. The market will be as effective and productive with this tool in hand. With the use of geolocation and IP intelligence, businesses will be able to target their consumers depending on the products and services they are offering.

Online advertising has evolved so much since the launch of the internet banner. Latin America is expected to spend as much as $50 billion in terms of total advertising. Latin brides with their startup companies will have a bigger chance of making it through the tough market by employing digital marketing and rallying the number of consumers using the internet to their side.

Content As The Best Online Marketing Strategy For Wedding Planners

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Success in online marketing is based on how the strategies will focus on the target audience. One of the clients of a digital marketing firm is wedding planner in Sydney that wants to enhance its online presence. Wedding planning has become big business today because of the growing demand from wedding couples but at the same time, competition is also stiff.

The best strategy to increase leads and conversions for wedding planners is content. However, almost every wedding website makes use of relevant content. How will your content generate more traffic? Make your content unique by choosing a controversial subject that will be the topic of conversation among the target audience. Write an article that proves your arguments and make sure they are interesting enough to read.

Promote the article to the target audience by posting in social media. If the article is good enough, it can generate shares and likes. For example, your article can respond to the most common misconceptions that wedding planners and vendors are taking advantage of couples. Your target audience will be interested to know what happens behind the scenes when planning a wedding. Summer is near and many brides are already planning for the wedding. Make sure to catch their attention through creative and unique ideas that will make the wedding personal.

Sometimes, ideas for content can be sourced out from private online forums. There are many members who are highly invested, highly opinionated and super engaged. Follow the discussions and gain an idea on their issues about wedding planners. Develop ideas that generally focus on these issues. Write an article that is positive and provocative but relevant to what is being discussed in forums and social media. Make sure that your content will resonate with the target audience to provide them with the good reading experience.

While content and search engine optimization is critical for online presence, it is equally important to optimize the website of wedding planner in Sydney to provide useful information to visitors. Inform the visitors that wedding planners can ease the stress and save them time and headaches. Make them aware that assistance will be available from planning up to the last few hours of the reception.

Online Marketing Strategies That Work For Small Businesses

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Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.

Bridging The Gap Between Online And Offline Marketing Strategies

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Consumers today have a wide range of choice to interact with brands. For example, a consumer who is searching for large canvas prints can use their connected devices to gather information about the product. For the marketer, this implies holistic thinking of consumer experience through the use and integration of relevant channels and touchpoints.

Marketing is usually online, offline or traditional but as per Gartner’s CMO Spend Survey, at least 98% of marketers say that online and offline marketing techniques are merging. Successful marketing strategies not only leverages on both online and offline marketing strategies but connects them to bring an integrated experience.

How to close the gap between online and offline marketing channels?

  1. Email marketing is traditional and yet it is still relevant, reliable and widely used. It has the ability to reach inboxes with relevant and customized content. For example, if a business that offers large canvas prints sends out 500,000 emails to potential customers to take advantage of a sale, marketing automation solution can trigger direct mail to consumers who did not open their emails within 7 days from receipt.
  2. Technology can work wonders when it is combined with advanced segmentation in the marketing automation solution. Brands can push their targeted offers to their customers by analyzing the customer’s location and behavioral patterns to serve meaningful offers according to their routine.
  3. Vanity URL’s can be used to drive offline traffic online. For example, if a customer is interacting with an offline marketing tool like billboards or print ads, they can visit your website’s landing page at a later time without the need to navigate from the homepage. URL parameters can be included in the “hidden URL” to be able to accurately track visits and conversions from the offline channel.
  4. Several technologies that have API or other types of integrations can enable a smoother and more cohesive customer experience across channels. For, example if Facebook is integrated with technologies like Square and Marketo, it would be easier to track purchases post ad-views.

These are just a few ways to minimize the gap between online and offline marketing to deliver a cohesive and cross-channel experience to customers.

Digital Marketing Tips For Your Hotel

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With the modern age changing how people think, marketing has to change in line with that. After all, you’re unlikely to attract 2017 customers with techniques from 2010. People want more uniqueness now, they like things personalized and customized for them. Uniqueness is now more important than ever, especially in high competition areas, like how hotels near airport link try to do their best to make themselves distinct from their competition. To help you stand out, here are some tips.

  • Diversify!!
    • You’ve probably heard this one a couple of Ok, more than a couple. Still, it’s valid advice, and well worth taking to heart. If you want your hotel to stand out, do the work, spend the time, invest the effort. Spread your business across multiple channels, it’s worth it.
  • See the brand. Feel the brand. Become the brand.
    • People now want an authentic experience, something unique and distinguishable from the monotony of most big name hotels. Find out what makes your hotel different. Wine bar? Unique deco? Something? Anything. Use what gives your hotel that je ne sais quoi to your advantage, and use it to market yourself better. If there are a dozen hotels near airport link, which one you would patronize if you were a customer? What’s that something that makes it different.
  • On the web.
    • A company website is more than just another marketing tool, oh no. It’s effectively the online face for your site, it’s the company on the web. A good, reliable website is critical. Not only that, your site must not only be aesthetically pleasing and user-friendly, but feel personal, immersive; it must feel like it’s the company itself lending the customer its time. Give your site dimension.
  • Mobile? MOBILE!!
    • With smartphones becoming more and more common, having the ability to reach customers on their mobiles is now more important than ever. This growing trend has a lot of potential, providing you can make use of it. Your site has to be mobile friendly; it must be as aesthetically pleasing and user-friendly on a phone as it is on a monitor. There’s no discrimination, your site feels as immersive on a 21″ screen as on a 10″ one.

Things To Remember When Looking For An Online Marketing Company

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Whenever you want to start your own business, a toy store, a mini grocery or a restaurant which focuses on a specific type of cuisine, there are many things which you will need to keep in mind. Aside from the obvious fact that you need money that will serve as your business capital, you will need to consider other stuff such as the place where you will place your business, your capability to handle the business itself and, if you are willing enough to take risks. You see, business is all about taking risks and as Sirius Black once said it in the Harry Potter movies, “What’s life without a little risk?” In managing your business, it’s important that you try to reach out to potential new customers regardless if it’s by handing out flyers or writing online contents about your business. That’s how you do marketing. Now, since we’re living in the world where the Internet is now an open digital book, most businessmen would prefer to do their marketing online. That’s where a good online marketing company will be needed the most.

 

If you have an online business, a website for that matter, it’s good that you keep an eye on the kind of traffic that is coming in and out of the website. A high value of traffic that is coming into your website means that your contents are good and your marketing strategy is working to perfection. But, when you can’t produce a good value of traffic for your website, then you need professional help. Now, below are 5 things to remember when looking for an online marketing company in hopes of reaching out more potential clients for your business:

 

  • They have the latest and realistic marketing strategies.
  • They have a true-to-form portfolio.
  • You should also check if the company has other references to their previous clients. This will determine the truthfulness of their claim that they are one of the best in the industry.
  • A good marketing company has a good habit of regularly reporting to their clients about the progress they have made.
  • Ask every question you may have to a desired company. That way, you will leave nothing to chance.

Online Marketing Tips For You

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A business relies on advertising itself well in order to draw in customers. A business with inadequate marketing will quickly find themselves lagging behind its competitions. So if you’re wondering if the field of Online Marketing Thailand is competitive, it very much is. Don’t worry though, here are some tips for your business to help it get the edge online.

  • Make a blog. A simple technique, but very effective nonetheless; blogging is a great strategy for businesses to market themselves on the internet. Creating a blog allows for your business to promote itself on the internet, via (metaphorical) word of mouth and well-chosen content. A blog will allow you to share knowledge and set your business up as an expert in the field, without coming across as too “commercial”, ie. in an approachable way. Blogs also allow you to better communicate with your customers.
  • Take advantage of social media. Social media sites are active, high-traffic sites with a lot of people spending a considerable amount of time in places like Facebook or LinkedIn. Post original content, join forums and discussions; having your company represented by an active, and helpful social media persona will create good headway for your business. Additionally, social media sites tend to have a notable amount of advertisements. It’s a good idea to sign your business up for this.
  • Pics or it didn’t happen. The internet meme prevalent throughout imageboards everywhere, it is a statement made out of levity, but good advice for very visual businesses like those in fields like, food, photography, art design, etc. Regularly posting on sites like Pinterest and Instagram can create traffic for your business. This allows your business to advertise itself without words; the pictures show the customer what your company offers, and why they should choose it.
  • E-mail. Take advantage of e-mail by integrating it with your other marketing methods. If your company blog posts something, inform your subscribed customers via email. Have a limited time offer you really want to attract customers to? E-mail them about it! E-mail can be a powerful tool for generating traffic.

These were our tips for your internet marketing endeavors, so that if you ever decide to prospect on the high competition regions like Online Marketing Thailand, you’ll always be updated.