Category Archives: Internet Marketing

Event Marketing Tips

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When you hire a company like Catalyst Event Solutions to manage your event, you want them to make sure everything runs smoothly, on top of making sure that the event gets the publicity it needs.

However, the days of handing out flyers to promote have come and gone, thanks to the convenience that the internet and social media provides to companies and their events. On top of all of that, event trends change so fast that it just simply doesn’t pay to print, as it leads to outdate info going around.

To help out with that, here’s some tips for event marketing.

Proof is king

Your past attendees, your raving fans, your satisfied customers. Whatever you call them, they’re a source of good, free marketing for your event, asking them to give positive reviews and testimonies to show how worthwhile your conference or event is to go to. If your registration numbers are quite big, then having a way of showing how many people register for your event is great marketing.

Blog it

Regardless of whether or not your event is new or old, companies like Catalyst Event Solutions will blog about it. And for good reason, as a blog that details what the event is, what its goals are, what it aims to do, that sort of thing will generate good publicity for your event. It’ll also help boost natural search results regarding your event on the internet, as well as giving you content to promote yourself via social media.

Location, location, location

Never underestimate what a venue can do for your event.  Location matters, and if you have an attractive or well-known event location, don’t be afraid to leverage that for marketing your event.

Promote what makes your show special

Not every event has something luxurious to show off, but they do have something which makes them stand out from other events. If you have a special entertainment act or exotic cuisine or whatever it is that’s special about your event, focus on those and leverage them to market your event.

Put some life into it

At the end of it all, you have to promote your event with energy, with life and enthusiasm. That’s what you want from your visitors; you want them to be excited regarding your event, so you should be excited about it when you’re promoting it.

Internet Marketing Strategies For Carpet Cleaners

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Every business needs to know internet marketing in order to survive in the digital age. It is no longer enough to rely on word of mouth alone. Take for instance companies providing carpet cleaning in Perth which used to be uncommon but now competitions are just around the corner. In order to reach more customers, an online presence is necessary. Homeowners no longer go around town looking for carpet cleaning services but they use the internet to search for local businesses to save time. For your carpet cleaning business, follow these tips in internet marketing.

  • Publish your own professional website. Do not skimp on the design of the website thinking that having a website is all that matters. Website design speaks a lot about the company therefore it should reflect the company’s ideals and professionalism. It should also be mobile responsive in order to cater to clients that are using their mobile phones to search for local carpet cleaning companies.
  • Decide on a value proposition. This will help clients decide if they are going to choose your company among the many other options. It should be unique and attractive enough to lure visitors that the leads eventually turn to clients. Make sure it stands out and it must be located on the homepage to be seen right away.
  • Rank higher in search engine results. You got a website, a killer design and a value proposition but your website is not included on the top search results shown by the most popular search engines. This means that you have to improve your keywords. Find out what keywords usually people type into the search bar when looking for a carpet cleaning company. You can pay for ads such as PPC or you can utilize Google My Business. The most common is to employ search engine optimization by uploading relevant and fresh content with the right keywords included.
  • Utilize social media. Every business especially carpet cleaning in Perth is expected to have social media accounts these days. Without one, you are missing on a lot of customers. These platforms are also the best way to interact with customers, hear what they think and listen to their complaints.

Changes In The Marketing Landscape Of Latin America

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According to analysts, Latin America is still quite behind compared to the top countries with advanced economies in terms of bridging the digital gap. Despite this, it is still remarkable to see the region achieve so much digitally in the past few years and more than some of the countries in the world. The digital economy in the region is just starting to grow but many opportunities are already opening up to Latin brides who want to make launch their own businesses.

In terms of internet marketing, future projections coupled with the latest research is found to be very important. The marketplace still has a huge room to grow in order to make it sustainable and dynamic but companies that are well-prepared for the big change are those expected to excel and survive during the rise of the digital economy in Latin America.

The standard of fixed broadband in the region is considered to be far below average in the world but the governments have already realized the difference that a better performing broadband can make with regards to their growth and economic productivity.

The last few years have shown that there are twice as many people in Latin America that are using the internet. In 2005, the number only stands at 16.6 per cent but it has risen to as high as 62.3 per cent for 2016.

The digital world has already opened its arms to a large number of Latin Americans therefore companies must also be able to adapt by practicing digital marketing. The market will be as effective and productive with this tool in hand. With the use of geolocation and IP intelligence, businesses will be able to target their consumers depending on the products and services they are offering.

Online advertising has evolved so much since the launch of the internet banner. Latin America is expected to spend as much as $50 billion in terms of total advertising. Latin brides with their startup companies will have a bigger chance of making it through the tough market by employing digital marketing and rallying the number of consumers using the internet to their side.

Content As The Best Online Marketing Strategy For Wedding Planners

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Success in online marketing is based on how the strategies will focus on the target audience. One of the clients of a digital marketing firm is wedding planner in Sydney that wants to enhance its online presence. Wedding planning has become big business today because of the growing demand from wedding couples but at the same time, competition is also stiff.

The best strategy to increase leads and conversions for wedding planners is content. However, almost every wedding website makes use of relevant content. How will your content generate more traffic? Make your content unique by choosing a controversial subject that will be the topic of conversation among the target audience. Write an article that proves your arguments and make sure they are interesting enough to read.

Promote the article to the target audience by posting in social media. If the article is good enough, it can generate shares and likes. For example, your article can respond to the most common misconceptions that wedding planners and vendors are taking advantage of couples. Your target audience will be interested to know what happens behind the scenes when planning a wedding. Summer is near and many brides are already planning for the wedding. Make sure to catch their attention through creative and unique ideas that will make the wedding personal.

Sometimes, ideas for content can be sourced out from private online forums. There are many members who are highly invested, highly opinionated and super engaged. Follow the discussions and gain an idea on their issues about wedding planners. Develop ideas that generally focus on these issues. Write an article that is positive and provocative but relevant to what is being discussed in forums and social media. Make sure that your content will resonate with the target audience to provide them with the good reading experience.

While content and search engine optimization is critical for online presence, it is equally important to optimize the website of wedding planner in Sydney to provide useful information to visitors. Inform the visitors that wedding planners can ease the stress and save them time and headaches. Make them aware that assistance will be available from planning up to the last few hours of the reception.

Online Marketing Strategies That Work For Small Businesses

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Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.

Bridging The Gap Between Online And Offline Marketing Strategies

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Consumers today have a wide range of choice to interact with brands. For example, a consumer who is searching for large canvas prints can use their connected devices to gather information about the product. For the marketer, this implies holistic thinking of consumer experience through the use and integration of relevant channels and touchpoints.

Marketing is usually online, offline or traditional but as per Gartner’s CMO Spend Survey, at least 98% of marketers say that online and offline marketing techniques are merging. Successful marketing strategies not only leverages on both online and offline marketing strategies but connects them to bring an integrated experience.

How to close the gap between online and offline marketing channels?

  1. Email marketing is traditional and yet it is still relevant, reliable and widely used. It has the ability to reach inboxes with relevant and customized content. For example, if a business that offers large canvas prints sends out 500,000 emails to potential customers to take advantage of a sale, marketing automation solution can trigger direct mail to consumers who did not open their emails within 7 days from receipt.
  2. Technology can work wonders when it is combined with advanced segmentation in the marketing automation solution. Brands can push their targeted offers to their customers by analyzing the customer’s location and behavioral patterns to serve meaningful offers according to their routine.
  3. Vanity URL’s can be used to drive offline traffic online. For example, if a customer is interacting with an offline marketing tool like billboards or print ads, they can visit your website’s landing page at a later time without the need to navigate from the homepage. URL parameters can be included in the “hidden URL” to be able to accurately track visits and conversions from the offline channel.
  4. Several technologies that have API or other types of integrations can enable a smoother and more cohesive customer experience across channels. For, example if Facebook is integrated with technologies like Square and Marketo, it would be easier to track purchases post ad-views.

These are just a few ways to minimize the gap between online and offline marketing to deliver a cohesive and cross-channel experience to customers.

Digital Marketing Tips For Your Hotel

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With the modern age changing how people think, marketing has to change in line with that. After all, you’re unlikely to attract 2017 customers with techniques from 2010. People want more uniqueness now, they like things personalized and customized for them. Uniqueness is now more important than ever, especially in high competition areas, like how hotels near airport link try to do their best to make themselves distinct from their competition. To help you stand out, here are some tips.

  • Diversify!!
    • You’ve probably heard this one a couple of Ok, more than a couple. Still, it’s valid advice, and well worth taking to heart. If you want your hotel to stand out, do the work, spend the time, invest the effort. Spread your business across multiple channels, it’s worth it.
  • See the brand. Feel the brand. Become the brand.
    • People now want an authentic experience, something unique and distinguishable from the monotony of most big name hotels. Find out what makes your hotel different. Wine bar? Unique deco? Something? Anything. Use what gives your hotel that je ne sais quoi to your advantage, and use it to market yourself better. If there are a dozen hotels near airport link, which one you would patronize if you were a customer? What’s that something that makes it different.
  • On the web.
    • A company website is more than just another marketing tool, oh no. It’s effectively the online face for your site, it’s the company on the web. A good, reliable website is critical. Not only that, your site must not only be aesthetically pleasing and user-friendly, but feel personal, immersive; it must feel like it’s the company itself lending the customer its time. Give your site dimension.
  • Mobile? MOBILE!!
    • With smartphones becoming more and more common, having the ability to reach customers on their mobiles is now more important than ever. This growing trend has a lot of potential, providing you can make use of it. Your site has to be mobile friendly; it must be as aesthetically pleasing and user-friendly on a phone as it is on a monitor. There’s no discrimination, your site feels as immersive on a 21″ screen as on a 10″ one.