Today’s beauty brands that offer products like organic skincare treatments use different marketing strategies to gain exposure and generate awareness for the brand. One of the first steps undertaken is to create a Facebook page, Twitter account, Instagram account or YouTube channel. However, there are instances when the social media strategy becomes ineffective because of the lack of clarity and consistency.
In order to carry out a strategic design for social media platforms, there must be an analysis on the reputation and presence of the company on social media. It is also important to evaluate the metrics used in social media and analysis of the website’s integration in social networks. Conducting a research on what marketing strategies are being implemented by the competition will allow you do determine how they made a strong presence in social media.
The target audience of social media platforms will be the focus of your analysis. How will a marketing strategy reach social media users? What are their ages, gender, education, online habits, etc? How does the political, economical and cultural environment affect social media networks? Social media networks have their share of weaknesses that will make it difficult for a company to implement their marketing strategy. Various threats to social media platforms can also be a serious obstacle to marketing.
The goal and objective of the social media marketing strategy must be measurable. For example, if the objective is to reach at least 10,000 consumers through social media in 6 months, there must be measurement tools in place to determine which of the strategies gained positive results.
Of course, there must be a clear guideline on how content will be published in a social network. Since it is social media, content must be informal and friendly to have a wide reach. Remember that you are not you are not writing a report or a thesis.
One of the big desires today is to create something that will result into Instagram moments. Since organic skincare treatments have proven results, customers can be encouraged to post their before and after images on social media platforms and how their confidence increased because of their glowing skin.