Category Archives: Health

How To Design A Marketing Strategy For Social Media Platforms

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Today’s beauty brands that offer products like organic skincare treatments use different marketing strategies to gain exposure and generate awareness for the brand. One of the first steps undertaken is to create a Facebook page, Twitter account, Instagram account or YouTube channel. However, there are instances when the social media strategy becomes ineffective because of the lack of clarity and consistency.

In order to carry out a strategic design for social media platforms, there must be an analysis on the reputation and presence of the company on social media. It is also important to evaluate the metrics used in social media and analysis of the website’s integration in social networks. Conducting a research on what marketing strategies are being implemented by the competition will allow you do determine how they made a strong presence in social media.

The target audience of social media platforms will be the focus of your analysis. How will a marketing strategy reach social media users? What are their ages, gender, education, online habits, etc? How does the political, economical and cultural environment affect social media networks? Social media networks have their share of weaknesses that will make it difficult for a company to implement their marketing strategy. Various threats to social media platforms can also be a serious obstacle to marketing.

The goal and objective of the social media marketing strategy must be measurable. For example, if the objective is to reach at least 10,000 consumers through social media in 6 months, there must be measurement tools in place to determine which of the strategies gained positive results.

Of course, there must be a clear guideline on how content will be published in a social network. Since it is social media, content must be informal and friendly to have a wide reach. Remember that you are not you are not writing a report or a thesis.

One of the big desires today is to create something that will result into Instagram moments. Since organic skincare treatments have proven results, customers can be encouraged to post their before and after images on social media platforms and how their confidence increased because of their glowing skin.

The Importance Of Cloud Computing To The Healthcare Industry

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All over the world, more and more healthcare organizations are making use of cloud computing technology and cloud-based applications. The system is evolving in a way to meet the demands of the ever-growing healthcare sector. In the past few years, many healthcare providers have transformed their resources into one that adopts the cloud platform because of the many benefits. If you have a medical practice, it is important to know that healthcare and cloud computing goes hand in hand in this day and age.

  • HIPAA Compliance. HIPAA or Health Insurance Portability and Accountability Act is a regulation in the federal level that was developed to protect delicate information along with requirements that all medical practitioners should follow. If the requirements set by HIPAA are not met, there are penalties and fines as consequences. Healthcare organizations are using cloud computing because it is one of the most effective methods to stay compliant of the regulations since it comes with advanced security and encryption. It also has backup which is necessary to protect important healthcare information.
  • This can be scaled according to your needs and allows you to handle and manage the patient data which continues to grow on a daily basis. If you are to store patients’ data as a physical record, it would take a lot of space. Cloud computing makes it possible to store as much data as you want and access them as soon as you need.
  • Access to information. Doctors are very busy and they do not have a lot of time to spare in searching for patients’ records manually. Through cloud computing, doctors are able to get the medical records of the patients whenever and wherever they are. The information are recorded in applications and stored in the cloud to be accessed easily.
  • Cost saving. There is no denying that healthcare and cloud computing makes a good tandem because of the benefits. An added benefit is the costs that will be eventually saved because of technology. There is no need to purchase expensive hardware needed on-site and no maintenance fee needed to sustain hardware and software storage system.