The market for tours and activities comes with a lot of competition. There are many tours available nowadays such as the South America Tours but it does not mean that your business should suffer from investing too much in marketing and advertising. There are many ways to market your business as tour operators but you have to be creative when it comes to using a variety of platforms in order to catch the attention of your audience as well as make encourage them to book more tours with your company. Here are top marketing strategies you can try:
- Positive reviews from previous customers will go a long way. According to a research, 90 per cent of customers are influenced by the reviews they read online when deciding whether to book a tour with a specific company or not. Send a follow-up email with customers after their tours and encourage them to share their experience to your company websites by providing the necessary links. Do not forget to give you Facebook link because it is one of the most convenient places for them to leave a comment and review as well as rate your company.
- Maintain the attention of your customers with the help of embedded videos. Email is an effective method of connecting with customers thus it is important to grab the opportunity by leaving a good impression. Incentives offered via email upon immediate booking will encourage them to do so or leaving contact details whenever they have decided to book is a good way to communicate. While visuals may be a good way to keep their attention, one of the best methods is to embed a video along with your email which showcases one of your tours or the activities your company handles.
- Personalization is important. According to a research, 83 per cent of millennials give importance to personalization while 85 per cent are more inclined to choose a customized package rather than a generic one.
- Lastly, to get more booking for your South America Tours, be descriptive when it comes to giving details about the tours and activities that guests will be experiencing. Make sure to list the highlights of the tour along with high quality images from your previous tours.