Category Archives: Business

Marketing Tips For Tour Operators

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The market for tours and activities comes with a lot of competition. There are many tours available nowadays such as the South America Tours but it does not mean that your business should suffer from investing too much in marketing and advertising. There are many ways to market your business as tour operators but you have to be creative when it comes to using a variety of platforms in order to catch the attention of your audience as well as make encourage them to book more tours with your company. Here are top marketing strategies you can try:

  • Positive reviews from previous customers will go a long way. According to a research, 90 per cent of customers are influenced by the reviews they read online when deciding whether to book a tour with a specific company or not. Send a follow-up email with customers after their tours and encourage them to share their experience to your company websites by providing the necessary links. Do not forget to give you Facebook link because it is one of the most convenient places for them to leave a comment and review as well as rate your company.
  • Maintain the attention of your customers with the help of embedded videos. Email is an effective method of connecting with customers thus it is important to grab the opportunity by leaving a good impression. Incentives offered via email upon immediate booking will encourage them to do so or leaving contact details whenever they have decided to book is a good way to communicate. While visuals may be a good way to keep their attention, one of the best methods is to embed a video along with your email which showcases one of your tours or the activities your company handles.
  • Personalization is important. According to a research, 83 per cent of millennials give importance to personalization while 85 per cent are more inclined to choose a customized package rather than a generic one.
  • Lastly, to get more booking for your South America Tours, be descriptive when it comes to giving details about the tours and activities that guests will be experiencing. Make sure to list the highlights of the tour along with high quality images from your previous tours.

How To Choose The Right Branding Agency

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You may know how to handle a business but if you noticed that your brand is just among the choices of your target customers and it’s not a sole and major choice, then perhaps there are some improvements that need to be done. The main goal of your business is to put your brand closer to your targets and have it way ahead from other entrants in the market. The question is, do you have the expertise of a branding agent? Otherwise, look for a branding agency that will help you put your brand out there. Here are some tips to hire the right agency.

Talk to different branding firms           

The first step is for you to talk with at least 5 different branding agencies then narrow your choice down to 3. When talking to a branding agent, it would be better to inform the agent upfront of your budget. This way, his plans and marketing strategies would work around the budget. You should also inform the agent of your expectations and what you want to achieve for your brand. Do not worry if you are not sure yet what exactly it is that you want because branding agents are experts enough to guide you on the overall branding process.

Observe their professionalism             

When you hire a branding agency, you would be working closely with the firm and its agents so make sure that before you sign a contract, you are already sure of your choice. Observe how professional the agent is in terms to talking with you and responding to your queries. Notice if the firm responded to your email on a timely manner and if the agent arrived on time when you scheduled a meeting. If the agent did not strike a positive impression on you, consider another branding agency.

Check their previous projects

Before you close a deal, ask the branding agency for sample works. You may also ask for the contact information of their previous customers for feedback on the type of service they received from the agency and if they can recommend the branding firm to you.