Category Archives: Business

Online Marketing Strategies That Work For Small Businesses

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Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.

Why Luxury Hotels Have To Update Their Website Content To Attract More Guests

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The clientele of luxury residence in Bangkok definitely wants more value their money. Aside from a comfortable and convenient room, guests expect in-room internet, swimming pools, spas, fitness centres and contemporary restaurants with elegant surroundings. However, in the competitive world of the hospitality industry, how will you inform the target audience about the luxury hotel’s offerings?

Content is still the king of digital marketing. Through content, a hotel can stimulate, engage, covert and build a buzz around the hotel brand. This requires content that is informative, engaging and useful to give online users a reason to continue browsing through the hotel’s website.

Content is very powerful when used effectively however, it has to be fresh and updated. Guests who prefer to stay in luxury hotels want to ensure that they will be treated like VIP’s. They want special attention and the little extra’s that a luxury residence in Bangkok can provide. It goes without sayingthat the hotel must publish a beautifully crafted, well written and customized blog with well-researched keywords to improve the website’s rankings in search engine results.

Luxury hotels must never hesitate to engage with their audience. Consumers trust word-of-mouth recommendations as well as reviews based on personal experiences. A hotel can encourage satisfied guests to write down a review which can be posted on the website.

Hotels can also tap into the popularity of contests. For example, a luxury hotel can encourage guests to post photographs of their Bangkok tour to win a free night stay at the hotel’s luxury suite. The winner who enjoys an unforgettable experience can be requested to write about the hotel suite and the personalized service that has been provided. Don’t forget the hashtag for Twitter and images for Instagram and Facebook. Social media platforms will make it easier to share content.

Guests looking for tasteful and comfortable rooms have the option of luxury residence in Bangkok that offers a cosy atmosphere in a highly elegant setting. The luxury residence is designed to provide the best from the fast and friendly service to the private areas where you can relax and distress. An outdoor pool surrounded by green foliage will allow you to laze around all day.

3 Ideas For Effective Promotional Merchandise

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Practically every item that you see around you can be utilized as promotional merchandise for your prospects. For more effective marketing strategy, choose high quality products from a reliable supplier that prints logo or taglines with excellent quality and craftsmanship. Also, the items that you choose to give away will also contribute to the overall success of your marketing efforts.You can hand out all sorts of items that you can think of but there are items that are more effective than the rest. Here are some tips for effective promotional materials that will keep you from wasting your financial resources.

Usable items

Mugs, wall clocks, umbrellas, ladles, plates and similar frequently used items at home or in the workplace are some of the most effective usable items to give away. Choose high quality promotional merchandise to ensure that your customers will continually use the items and endorse your brand longer. Before ordering promo items, ask for samples to check if the supplier prints logo or brand names properly.

Small items

The good thing about choosing small tokens as your promo giveaways is that you can reach out to more prospects because they are more affordable so you can order more. Some of the best tokens that you can give out without spending much are pens, key holders, coasters, decals or stickers, lanyards or pen lights. Aside from their affordability, the recipients will most likely use these items because they are functional and handy.

Wearables

You can try to check your closet and you will surely find a promotional tee shirt that has been with you for years now. Promotional tee shirts and other wearables such as caps, bags and sweat bandsare effective because your customers become your voluntary brand ambassadors. If you give away high quality shirts with your logo on it, there is a better chance for your customers to wear them in public thereby exposing your brand to more prospects.

Order your promotional merchandise from a reputable supplier to ensure great quality to amplify your marketing efforts. Ask for cost estimates from at least three suppliers.

Marketing Tips For Tour Operators

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The market for tours and activities comes with a lot of competition. There are many tours available nowadays such as the South America Tours but it does not mean that your business should suffer from investing too much in marketing and advertising. There are many ways to market your business as tour operators but you have to be creative when it comes to using a variety of platforms in order to catch the attention of your audience as well as make encourage them to book more tours with your company. Here are top marketing strategies you can try:

  • Positive reviews from previous customers will go a long way. According to a research, 90 per cent of customers are influenced by the reviews they read online when deciding whether to book a tour with a specific company or not. Send a follow-up email with customers after their tours and encourage them to share their experience to your company websites by providing the necessary links. Do not forget to give you Facebook link because it is one of the most convenient places for them to leave a comment and review as well as rate your company.
  • Maintain the attention of your customers with the help of embedded videos. Email is an effective method of connecting with customers thus it is important to grab the opportunity by leaving a good impression. Incentives offered via email upon immediate booking will encourage them to do so or leaving contact details whenever they have decided to book is a good way to communicate. While visuals may be a good way to keep their attention, one of the best methods is to embed a video along with your email which showcases one of your tours or the activities your company handles.
  • Personalization is important. According to a research, 83 per cent of millennials give importance to personalization while 85 per cent are more inclined to choose a customized package rather than a generic one.
  • Lastly, to get more booking for your South America Tours, be descriptive when it comes to giving details about the tours and activities that guests will be experiencing. Make sure to list the highlights of the tour along with high quality images from your previous tours.

How To Choose The Right Branding Agency

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You may know how to handle a business but if you noticed that your brand is just among the choices of your target customers and it’s not a sole and major choice, then perhaps there are some improvements that need to be done. The main goal of your business is to put your brand closer to your targets and have it way ahead from other entrants in the market. The question is, do you have the expertise of a branding agent? Otherwise, look for a branding agency that will help you put your brand out there. Here are some tips to hire the right agency.

Talk to different branding firms           

The first step is for you to talk with at least 5 different branding agencies then narrow your choice down to 3. When talking to a branding agent, it would be better to inform the agent upfront of your budget. This way, his plans and marketing strategies would work around the budget. You should also inform the agent of your expectations and what you want to achieve for your brand. Do not worry if you are not sure yet what exactly it is that you want because branding agents are experts enough to guide you on the overall branding process.

Observe their professionalism             

When you hire a branding agency, you would be working closely with the firm and its agents so make sure that before you sign a contract, you are already sure of your choice. Observe how professional the agent is in terms to talking with you and responding to your queries. Notice if the firm responded to your email on a timely manner and if the agent arrived on time when you scheduled a meeting. If the agent did not strike a positive impression on you, consider another branding agency.

Check their previous projects

Before you close a deal, ask the branding agency for sample works. You may also ask for the contact information of their previous customers for feedback on the type of service they received from the agency and if they can recommend the branding firm to you.