Category Archives: Art

Online Marketing Strategies That Will Keep The Brand On The Mind Of The Audience

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Centuries ago, artists created Illustrated Maps for towns and areas. Now artists are drawing illustrated presentations of communities, school campuses and business centers. These hand-drawn illustrations on paper are 100% digital meaning they can be accessed online. Artists have websites where the map illustrations can be viewed.

Businesses that overlook the importance of internet marketing are missing out on the enormous potential of creating brand awareness online. People expect a business to have a website otherwise; they think less of the company. Online marketing offers high potential for returns and you won’t have to spend a lot of money for them. The more time is invested in online marketing strategies, the more powerful they become and bigger payoffs can be expected.

Content marketing is the most typical marketing strategy that businesses use. Content can come in different forms like blogs, infographics or how-to videos. For a website that offers Illustrated Maps, the best form of content is images that have been digitally watermarked with ownership and usage information. Interesting and beautiful images can attract downloads, shares, signups and conversions.

A website must always be designed with SEO in mind. SEO makes the website more visible to search engines so that it will get more organic traffic from searches. Most of the search engine rankings are the result of the technical structure of the website as well as the strategies used in content marketing. The secret to successful content marketing strategy is to create new content regularly.

Content marketing and SEO will bring visitors to the site but what will this people do while on the site? If you will optimize conversions, the site will get more value from every visitor to maximize the rates of conversions. It is important to improve the conversion strategies that are already being undertaken while including more conversion opportunities.

Social media marketing is one of the ways to gain better brand visibility. More inbound traffic can be expected if you post images of Illustrated Maps on Facebook, Pinterest or Instagram. This form of online marketing strategy almost costs nothing to execute but it will always keep the brand on the top of the mind of the target audience.

Online Marketing Strategies That Work For Small Businesses

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Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.