Author Archives: anniesgoldstein

Changes In The Marketing Landscape Of Latin America

Published by:

According to analysts, Latin America is still quite behind compared to the top countries with advanced economies in terms of bridging the digital gap. Despite this, it is still remarkable to see the region achieve so much digitally in the past few years and more than some of the countries in the world. The digital economy in the region is just starting to grow but many opportunities are already opening up to Latin brides who want to make launch their own businesses.

In terms of internet marketing, future projections coupled with the latest research is found to be very important. The marketplace still has a huge room to grow in order to make it sustainable and dynamic but companies that are well-prepared for the big change are those expected to excel and survive during the rise of the digital economy in Latin America.

The standard of fixed broadband in the region is considered to be far below average in the world but the governments have already realized the difference that a better performing broadband can make with regards to their growth and economic productivity.

The last few years have shown that there are twice as many people in Latin America that are using the internet. In 2005, the number only stands at 16.6 per cent but it has risen to as high as 62.3 per cent for 2016.

The digital world has already opened its arms to a large number of Latin Americans therefore companies must also be able to adapt by practicing digital marketing. The market will be as effective and productive with this tool in hand. With the use of geolocation and IP intelligence, businesses will be able to target their consumers depending on the products and services they are offering.

Online advertising has evolved so much since the launch of the internet banner. Latin America is expected to spend as much as $50 billion in terms of total advertising. Latin brides with their startup companies will have a bigger chance of making it through the tough market by employing digital marketing and rallying the number of consumers using the internet to their side.

Content As The Best Online Marketing Strategy For Wedding Planners

Published by:

Success in online marketing is based on how the strategies will focus on the target audience. One of the clients of a digital marketing firm is wedding planner in Sydney that wants to enhance its online presence. Wedding planning has become big business today because of the growing demand from wedding couples but at the same time, competition is also stiff.

The best strategy to increase leads and conversions for wedding planners is content. However, almost every wedding website makes use of relevant content. How will your content generate more traffic? Make your content unique by choosing a controversial subject that will be the topic of conversation among the target audience. Write an article that proves your arguments and make sure they are interesting enough to read.

Promote the article to the target audience by posting in social media. If the article is good enough, it can generate shares and likes. For example, your article can respond to the most common misconceptions that wedding planners and vendors are taking advantage of couples. Your target audience will be interested to know what happens behind the scenes when planning a wedding. Summer is near and many brides are already planning for the wedding. Make sure to catch their attention through creative and unique ideas that will make the wedding personal.

Sometimes, ideas for content can be sourced out from private online forums. There are many members who are highly invested, highly opinionated and super engaged. Follow the discussions and gain an idea on their issues about wedding planners. Develop ideas that generally focus on these issues. Write an article that is positive and provocative but relevant to what is being discussed in forums and social media. Make sure that your content will resonate with the target audience to provide them with the good reading experience.

While content and search engine optimization is critical for online presence, it is equally important to optimize the website of wedding planner in Sydney to provide useful information to visitors. Inform the visitors that wedding planners can ease the stress and save them time and headaches. Make them aware that assistance will be available from planning up to the last few hours of the reception.

Must-Do Tips For Internet Marketing

Published by:

The internet is huge, with lots of people in it; lots of buyers and sellers, and the like. Lots of people means there’s a lot of potential to grow, which means that the internet is a veritable gold mine waiting to be exploited.

Of course, that’s easier said than done. If you have a business, it’s mandatory to handle online marketing. It doesn’t matter if you’re handling pest control in Sydney or wine growing in France, online marketing is a key aspect of your business. There’s a lot of things in the internet that potential customers look for, and it’s key to sate this curiosity.

So if you’re looking to do some internet marketing, here are some must-dos.

  • Blog it.
    • Blog marketing is a way for companies to connect with their customers, in a personal manner. With a blog, companies can find out what customers think of them, their products or their services. It’s a reader- and customer-friendly way of advertising, which also happens to have one notable effect when it comes to Google and other search engines: blogs improve your company sites’ SEO, meaning it’s more likely to be seen in the first pages of Yahoo!, Google and others. You know, like Bing.
  • Presentation!
    • As we’ve said before, there’s a lot of sellers on the Internet. There’s also a lot of buyers. So, let’s say your business handles pest control in Sydney, something local and focused. That means that there’s only a few fish in the pond, right? Yes, but you still need to stand out. The sites that succeed, there’s a reason they succeed. Study what makes them special, and combine that with the things your target audience wants in a site to create an online persona that gets all sorts of attention. The good kind, of course.
  • And then what?
    • Once you’ve got a website, you’ve got an online presence, right? Job done? Uh, NO. See, a site is only the first step in getting online marketing done. There’s a lot of other things to do, make a blog, fix up SEO, get social network integration up and running, and other things. See, at the end of the day, a website is only the first step, a foundation if you will, to good online marketing.

How To Obtain Cheap Tyres On The Gold Coast With Quality

Published by:

As a driver, it is very important for a vehicle to be equipped with high quality tyres to ensure you and your passengers remain safe and legal on the Gold Coast. In this present condition, changing worn tyres may cost you a lot of savings; however, if your brakes fail, would you leave it to chance if they stop the next time you need to? The cost for tyres are one of the lowest to make a vehicle run on the roads safely. So buy cheap tyres on the Gold Coast, so you don’t take chances that they will not perform well when worn out and below legal limit.

Some people assume that the quality of tyre you buy will always come at a higher price; however, this is not often the case. Although the quality of tyre and price may always come along, but you can always buy cheap tyres on the Gold Coast with great quality. But who wants to spend hours choosing tyres to get the best deal, surely there has to be a more simple and less time consuming process.

When you buy tyres online, you access information about the product, like the image of the product available, the current offers of different brands, customer feedbacks and reviews, and other relevant information you may need. All of the good online tyre retailers have support facility, so if you aren’t familiar with the tyre you need, customer service can readily help you through phone, email or chat facility.

Before you buy tyres online, do basic research on the topic. Search for current deals, support the RSS Feed or newsletter of tyre shops to be knowledgeable about the latest offers and products. With the right research, you are able to get cheap tyres on the Gold Coast, without having to choose from tyre fitting centers or the Yellow Pages.

Choose an online shop on the Gold Coast that offers a high quality tyre for a cheaper price with convenience of shopping online. You can get tyres worth the price and have them fitted at a fitting center nearest you. They can offer you a large variety of brands all for a budget cost. So let them help you with your tyre purchase today.

Digital Marketing Strategies For Both Online And Offline Businesses

Published by:

The market for designer office furniture is highly competitive because different styles and functionalities are introduced frequently. In order to be competitive, digital marketing strategies must always be part of the overall marketing plan. Internet marketing strategies are crucial for online businesses as well as those that rely on their physical stores and offline advertising.

Search engine marketing is very important for small businesses because it provides them with the opportunity to compete with large companies that are offering a similar product. It is common nowadays for people to use search engines when they want to buy something whether it is office furniture, gadgets or clothing. When the website is optimized for SEO, it is very likely for the business to gain high ranking in search engine results.

Aside from creating a website that is optimized for search engines, it is also important have a search engine function of maps. This is particularly important for a local business to be listed in Google with mapping and address information because it will provide the direction and appropriate information for the customer that plans to visit the establishment. If a phone number is listed, there must be customer support to help the customer make an informed purchase decision.

Content marketing is a strategy wherein consumers are provided with relevant and useful information regularly. Informative content attributes a certain level of expertise for the business so that customers will buy confidence. In the past, content can be found in brochures and pamphlets; now it is in the form of blogs, videos, infographics and articles on the company website.

Social media marketing is the trend making it important for a business to integrate with social media platforms. Restaurants and hotels are usually successful with their social media strategies because it strengthens their customer base.

When creating blogs to increase awareness for designer office furniture, it is important to inform the target audience about the importance of ergonomics and comfort. If the office furniture is built for comfort and health, an employee can work for 8 hours without suffering from back pain. However, it is also important to consider design, aesthetics and style to create a more favourable office environment.

How A Small Business Can Thrive Against Big Competitors

Published by:

Because the Honda motorbike dealer is running an online business aside from its brick and mortar store, it is already one step ahead of the competition. Having a website has its advantages because the different types of motorcycles offered can be presented to customers who prefer to search online. Nowadays, people use their gadgets as well as their desktop computers to access websites and compare prices of different motorcycles.

The playing field is levelled for large and small businesses that have online presence. As long as the small business uses the right marketing strategies, there is a better chance to thrive against the larger competitors. Marketers who create the strategies must also take into account keywords and quality content to ensure that the web pages rank high in search engines and to dramatically increase sales.

Marketers have to take advantage of the services offered by social media platforms like Facebook, Twitter and Instagram. Advertisements can be strategically placed on the pages so that it will reach the target audience instantly. One of the secrets to a successful online strategy is the right placement of advertisements to direct traffic to the website.

A truly unique and aesthetically beautiful website must be created with relevant content to achieve organic traffic from consumers. It is also important to keep track of online traffic through tools like Google analytics to determine which of the strategies are worth the investment.

There is always room for improvement in the business website. It is definitely worth to consult with experts to get the business on track. Many small businesses have been catapulted from being a completely unknown brand to a globally trusted brand. A dealer that offers new and used motorcycles must start by creating accounts on social media platforms that are relevant to the business. Content must be posted on a regular basis so that the followers will have something to look forward to.

If you have questions to ask before making a purchasing decision, do not hesitate to communicate with the dealer of Honda motorbike to help you buy with confidence. Ask about financing and insurance options including other features and products that can complete your bike experience.

Factors To Consider When Designing Hotel Digital Marketing Strategies

Published by:

As technology progress, marketing for businesses including the hospitality industry is not the same. We are now in the era of digital marketing which changes every year because of the trend and technology employed. Hotel managers used to worry about their staffs and services alone but now they must think about digital marketing because of the number of competition. For instance, marketing a rooftop dining in Sukhumvit has to be managed by the hotel manager aside from making sure that the daily operation is running smoothly. Here are some things hoteliers should keep in mind before choosing a digital marketing strategy.

  • Take a good look at your hotel website as well as the booking engine you have because this is where majority of the guests are visiting if they wanted to book a room in your hotel. According to studies, guests spend an average of 6 minute on every hotel website and you should make the most of this 6 minutes in order to engage them. The website should contain bold pictures and brief room descriptions in readable texts. It is also recommended to have a video embedded on the site showing the surround area and exterior of the hotel as well as its amenities to capture the guests’ attention. Update your website every few months to stay updated with the latest trends.
  • Forrester’s research revealed that 60 per cent of guests checking in at a hotel are using various social media platforms when they search or shop for something which eventually leads to a sale. Therefore, your hotel should have a good rating on TripAdvisor and the Facebook page of your business should have a professional vibe to it. If customers post positive reviews, make sure that they are shared over all your platforms for future guests to see. Videos should be posted via a Youtube channel in order to get the most views.
  • Website optimization is critical. Majority of users booking their hotel rooms or searching for hotels with rooftop dining in Sukhumvit are already using their mobile phones. This is why a hotel website should be optimized for mobile in order to maintain consumer satisfaction. A responsive design website is more practical compared to a stand-alone site intended for mobile users.