Author Archives: anniesgoldstein

3 Ideas For Effective Promotional Merchandise

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Practically every item that you see around you can be utilized as promotional merchandise for your prospects. For more effective marketing strategy, choose high quality products from a reliable supplier that prints logo or taglines with excellent quality and craftsmanship. Also, the items that you choose to give away will also contribute to the overall success of your marketing efforts.You can hand out all sorts of items that you can think of but there are items that are more effective than the rest. Here are some tips for effective promotional materials that will keep you from wasting your financial resources.

Usable items

Mugs, wall clocks, umbrellas, ladles, plates and similar frequently used items at home or in the workplace are some of the most effective usable items to give away. Choose high quality promotional merchandise to ensure that your customers will continually use the items and endorse your brand longer. Before ordering promo items, ask for samples to check if the supplier prints logo or brand names properly.

Small items

The good thing about choosing small tokens as your promo giveaways is that you can reach out to more prospects because they are more affordable so you can order more. Some of the best tokens that you can give out without spending much are pens, key holders, coasters, decals or stickers, lanyards or pen lights. Aside from their affordability, the recipients will most likely use these items because they are functional and handy.

Wearables

You can try to check your closet and you will surely find a promotional tee shirt that has been with you for years now. Promotional tee shirts and other wearables such as caps, bags and sweat bandsare effective because your customers become your voluntary brand ambassadors. If you give away high quality shirts with your logo on it, there is a better chance for your customers to wear them in public thereby exposing your brand to more prospects.

Order your promotional merchandise from a reputable supplier to ensure great quality to amplify your marketing efforts. Ask for cost estimates from at least three suppliers.

Marketing Campaign Tactics For Insurance Agents

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Every year, technology changes and so does many industries in the world. The same goes for insurance industries thus agents should be able to adapt with the recent insurance marketing campaigns in order to get ahead of their game. It is important that recent trends should be applied when thinking of a new marketing strategy which can be performed along with successful strategies before.

There is one thing that never changes when it comes to the insurance industry and that is their goal to build solid relationships, maintain these relationships and provide policy holders with the value they deserve. You might have had success with your marketing strategies before but it does not mean that you cannot make use of new tactics. Here are some ideas that agents should try in their future insurance marketing campaigns.

  • One sure way to kill a campaign is through inaccurate data. Bad data is the reason why agents waste their time, money and effort. It is also a contributing factor to the increasing number of cancelled subscriptions, spam reports and bounce rates. Too high a number and you might face a suspension from your email service provider. This is why it is important to have clean data when delivering emails. It impacts list segmentation in a huge way which also impacts the social media marketing campaigns of the brand. A clean data will help an insurance company in reaching more of their target audience.
  • It a common knowledge that almost everyone in this world is using Facebook. The numbers alonecan be shocking. As of 2016, there are 1.46 billion active users every month while 986 million are active users on a daily basis. The contents you publish will not be able to reach the public due to the algorithm utilized by Facebook. It does not mean that you can’t do anything about it. This is where you spend a little bit more in Facebook Ads for your insurance marketing campaigns.
  • Lastly, as part of your insurance marketing campaigns, do not forget to get in touch with millennials through the different major social media channels. According to statistics, more than 70 per cent of insurance agents are using referrals as well as social media platforms as major channels in getting more millennials aware of their brand. Social media is the perfect venue to interact with them and create a strong relationship bond with clients.

https://www.youtube.com/watch?v=oL4nM5UPALY

How To Have Fun Team Building Activities

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When having a team building activity, it is important to make it fun and enjoyable for everyone in the team. Corporate team buildings are designed to boost relationships, communication, team spirit and even the team’s productivity. In order to come up with fun team building activities, you need to come up with creative and fun ideas. Here are some tips:

Look for ideas on the net

For small teams, you have the option to conduct the team building on your own and do away with hiring facilitators to save money. All you have to do is do some research on the net for team building activities that you can facilitate on your own. The good thing about facilitating your own team building activity is that you can save your budget and encourage your team members to develop their facilitation skills. Choose fun team building activities that require less props and materials. You should also consider your venue in choosing the type of activities for your team building.

Research for expert facilitators

If the size of your company ismedium to large, it would be better to hire an expert facilitator to help you come up with a successful team building activity. It might be challenging to handle a large group if you are not an expert facilitator and it would be best to engage in a team building activity as one of the participants rather than a facilitator. There are certain companies that offer team building services and they can be found over the internet. Check the company’s website to find client testimonials and former customers have to say about their service.

Book in advance

If you have the budget, the schedule and all the necessary information, it’s time for you to coordinate with the company that specializes on fun team building activities. Book your reservations with the company to provide you with facilitators. You might also want to book your reservations on the venue including your food. This way, you can be sure that you will have a place to conduct your team building and experts to do the facilitation for you.

Marketing Tips For Tour Operators

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The market for tours and activities comes with a lot of competition. There are many tours available nowadays such as the South America Tours but it does not mean that your business should suffer from investing too much in marketing and advertising. There are many ways to market your business as tour operators but you have to be creative when it comes to using a variety of platforms in order to catch the attention of your audience as well as make encourage them to book more tours with your company. Here are top marketing strategies you can try:

  • Positive reviews from previous customers will go a long way. According to a research, 90 per cent of customers are influenced by the reviews they read online when deciding whether to book a tour with a specific company or not. Send a follow-up email with customers after their tours and encourage them to share their experience to your company websites by providing the necessary links. Do not forget to give you Facebook link because it is one of the most convenient places for them to leave a comment and review as well as rate your company.
  • Maintain the attention of your customers with the help of embedded videos. Email is an effective method of connecting with customers thus it is important to grab the opportunity by leaving a good impression. Incentives offered via email upon immediate booking will encourage them to do so or leaving contact details whenever they have decided to book is a good way to communicate. While visuals may be a good way to keep their attention, one of the best methods is to embed a video along with your email which showcases one of your tours or the activities your company handles.
  • Personalization is important. According to a research, 83 per cent of millennials give importance to personalization while 85 per cent are more inclined to choose a customized package rather than a generic one.
  • Lastly, to get more booking for your South America Tours, be descriptive when it comes to giving details about the tours and activities that guests will be experiencing. Make sure to list the highlights of the tour along with high quality images from your previous tours.

Bridging The Gap Between Online And Offline Marketing Strategies

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Consumers today have a wide range of choice to interact with brands. For example, a consumer who is searching for large canvas prints can use their connected devices to gather information about the product. For the marketer, this implies holistic thinking of consumer experience through the use and integration of relevant channels and touchpoints.

Marketing is usually online, offline or traditional but as per Gartner’s CMO Spend Survey, at least 98% of marketers say that online and offline marketing techniques are merging. Successful marketing strategies not only leverages on both online and offline marketing strategies but connects them to bring an integrated experience.

How to close the gap between online and offline marketing channels?

  1. Email marketing is traditional and yet it is still relevant, reliable and widely used. It has the ability to reach inboxes with relevant and customized content. For example, if a business that offers large canvas prints sends out 500,000 emails to potential customers to take advantage of a sale, marketing automation solution can trigger direct mail to consumers who did not open their emails within 7 days from receipt.
  2. Technology can work wonders when it is combined with advanced segmentation in the marketing automation solution. Brands can push their targeted offers to their customers by analyzing the customer’s location and behavioral patterns to serve meaningful offers according to their routine.
  3. Vanity URL’s can be used to drive offline traffic online. For example, if a customer is interacting with an offline marketing tool like billboards or print ads, they can visit your website’s landing page at a later time without the need to navigate from the homepage. URL parameters can be included in the “hidden URL” to be able to accurately track visits and conversions from the offline channel.
  4. Several technologies that have API or other types of integrations can enable a smoother and more cohesive customer experience across channels. For, example if Facebook is integrated with technologies like Square and Marketo, it would be easier to track purchases post ad-views.

These are just a few ways to minimize the gap between online and offline marketing to deliver a cohesive and cross-channel experience to customers.

Digital Marketing Tips For Your Hotel

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With the modern age changing how people think, marketing has to change in line with that. After all, you’re unlikely to attract 2017 customers with techniques from 2010. People want more uniqueness now, they like things personalized and customized for them. Uniqueness is now more important than ever, especially in high competition areas, like how hotels near airport link try to do their best to make themselves distinct from their competition. To help you stand out, here are some tips.

  • Diversify!!
    • You’ve probably heard this one a couple of Ok, more than a couple. Still, it’s valid advice, and well worth taking to heart. If you want your hotel to stand out, do the work, spend the time, invest the effort. Spread your business across multiple channels, it’s worth it.
  • See the brand. Feel the brand. Become the brand.
    • People now want an authentic experience, something unique and distinguishable from the monotony of most big name hotels. Find out what makes your hotel different. Wine bar? Unique deco? Something? Anything. Use what gives your hotel that je ne sais quoi to your advantage, and use it to market yourself better. If there are a dozen hotels near airport link, which one you would patronize if you were a customer? What’s that something that makes it different.
  • On the web.
    • A company website is more than just another marketing tool, oh no. It’s effectively the online face for your site, it’s the company on the web. A good, reliable website is critical. Not only that, your site must not only be aesthetically pleasing and user-friendly, but feel personal, immersive; it must feel like it’s the company itself lending the customer its time. Give your site dimension.
  • Mobile? MOBILE!!
    • With smartphones becoming more and more common, having the ability to reach customers on their mobiles is now more important than ever. This growing trend has a lot of potential, providing you can make use of it. Your site has to be mobile friendly; it must be as aesthetically pleasing and user-friendly on a phone as it is on a monitor. There’s no discrimination, your site feels as immersive on a 21″ screen as on a 10″ one.

Things To Remember When Looking For An Online Marketing Company

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Whenever you want to start your own business, a toy store, a mini grocery or a restaurant which focuses on a specific type of cuisine, there are many things which you will need to keep in mind. Aside from the obvious fact that you need money that will serve as your business capital, you will need to consider other stuff such as the place where you will place your business, your capability to handle the business itself and, if you are willing enough to take risks. You see, business is all about taking risks and as Sirius Black once said it in the Harry Potter movies, “What’s life without a little risk?” In managing your business, it’s important that you try to reach out to potential new customers regardless if it’s by handing out flyers or writing online contents about your business. That’s how you do marketing. Now, since we’re living in the world where the Internet is now an open digital book, most businessmen would prefer to do their marketing online. That’s where a good online marketing company will be needed the most.

 

If you have an online business, a website for that matter, it’s good that you keep an eye on the kind of traffic that is coming in and out of the website. A high value of traffic that is coming into your website means that your contents are good and your marketing strategy is working to perfection. But, when you can’t produce a good value of traffic for your website, then you need professional help. Now, below are 5 things to remember when looking for an online marketing company in hopes of reaching out more potential clients for your business:

 

  • They have the latest and realistic marketing strategies.
  • They have a true-to-form portfolio.
  • You should also check if the company has other references to their previous clients. This will determine the truthfulness of their claim that they are one of the best in the industry.
  • A good marketing company has a good habit of regularly reporting to their clients about the progress they have made.
  • Ask every question you may have to a desired company. That way, you will leave nothing to chance.