Daily Archives: September 3, 2018

Internet Marketing Strategies Recommended For Financial Advisors

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This is the age when one can find financial advisor without having to leave the comfort of their homes. This is the digital age. This is the time when seminars are longer the way to lure prospect clients in but rather effective internet marketing. Paper mails are long gone and have been replaced by email and social media platforms. Now financial advisors are facing new challenges in terms of digital marketing because of the stiff competition and the virtual way of reaching clients where they have to make the same impact.

  • Social media. If you think that social media platforms are just designed for young people who wanted to socialize online, this is where you are mistaken. Survey from Fast Company revealed that the major market for financial advisory lies in individuals with an age range of 55 to 64. These are the same group of people that are increasing in number in social media channels. If you have a business these days, you must have a Facebook page. Research revealed that 71 per cent of consumers recommend a brand if their experience with the company using the platform is good.
  • Live video. With the rise of Facebook, comes a new trend known as live video streaming. This is where one can broadcast live happenings and it is the best way to keep followers engaged. The live feedbacks and comments you get while streaming is a good motivation. According to Facebook, there were over 4.4 million videos that were uploaded on the site in 2016 and the total views for those videos reached more than 199 billion.
  • SEO and SEM. This is important for financial advisors who have a website. If you don’t even have a website then you are committing a grave sin in the name of digital marketing. For those with websites, search engine optimization is necessary in order to have a higher rank in the results of search engines when keywords related to the site are searched. Search engine marketing benchmarking, on the other hand, ensures that the content in your website are giving off the effect you intended. Websites are one of the channels used by consumers when they need to find financial advisor because it provides all relevant information and contacts.

Internet Marketing Strategies For Carpet Cleaners

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Every business needs to know internet marketing in order to survive in the digital age. It is no longer enough to rely on word of mouth alone. Take for instance companies providing carpet cleaning in Perth which used to be uncommon but now competitions are just around the corner. In order to reach more customers, an online presence is necessary. Homeowners no longer go around town looking for carpet cleaning services but they use the internet to search for local businesses to save time. For your carpet cleaning business, follow these tips in internet marketing.

  • Publish your own professional website. Do not skimp on the design of the website thinking that having a website is all that matters. Website design speaks a lot about the company therefore it should reflect the company’s ideals and professionalism. It should also be mobile responsive in order to cater to clients that are using their mobile phones to search for local carpet cleaning companies.
  • Decide on a value proposition. This will help clients decide if they are going to choose your company among the many other options. It should be unique and attractive enough to lure visitors that the leads eventually turn to clients. Make sure it stands out and it must be located on the homepage to be seen right away.
  • Rank higher in search engine results. You got a website, a killer design and a value proposition but your website is not included on the top search results shown by the most popular search engines. This means that you have to improve your keywords. Find out what keywords usually people type into the search bar when looking for a carpet cleaning company. You can pay for ads such as PPC or you can utilize Google My Business. The most common is to employ search engine optimization by uploading relevant and fresh content with the right keywords included.
  • Utilize social media. Every business especially carpet cleaning in Perth is expected to have social media accounts these days. Without one, you are missing on a lot of customers. These platforms are also the best way to interact with customers, hear what they think and listen to their complaints.