Daily Archives: April 17, 2018

Changes In The Marketing Landscape Of Latin America

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According to analysts, Latin America is still quite behind compared to the top countries with advanced economies in terms of bridging the digital gap. Despite this, it is still remarkable to see the region achieve so much digitally in the past few years and more than some of the countries in the world. The digital economy in the region is just starting to grow but many opportunities are already opening up to Latin brides who want to make launch their own businesses.

In terms of internet marketing, future projections coupled with the latest research is found to be very important. The marketplace still has a huge room to grow in order to make it sustainable and dynamic but companies that are well-prepared for the big change are those expected to excel and survive during the rise of the digital economy in Latin America.

The standard of fixed broadband in the region is considered to be far below average in the world but the governments have already realized the difference that a better performing broadband can make with regards to their growth and economic productivity.

The last few years have shown that there are twice as many people in Latin America that are using the internet. In 2005, the number only stands at 16.6 per cent but it has risen to as high as 62.3 per cent for 2016.

The digital world has already opened its arms to a large number of Latin Americans therefore companies must also be able to adapt by practicing digital marketing. The market will be as effective and productive with this tool in hand. With the use of geolocation and IP intelligence, businesses will be able to target their consumers depending on the products and services they are offering.

Online advertising has evolved so much since the launch of the internet banner. Latin America is expected to spend as much as $50 billion in terms of total advertising. Latin brides with their startup companies will have a bigger chance of making it through the tough market by employing digital marketing and rallying the number of consumers using the internet to their side.