Daily Archives: February 4, 2018

Factors To Consider When Designing Hotel Digital Marketing Strategies

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As technology progress, marketing for businesses including the hospitality industry is not the same. We are now in the era of digital marketing which changes every year because of the trend and technology employed. Hotel managers used to worry about their staffs and services alone but now they must think about digital marketing because of the number of competition. For instance, marketing a rooftop dining in Sukhumvit has to be managed by the hotel manager aside from making sure that the daily operation is running smoothly. Here are some things hoteliers should keep in mind before choosing a digital marketing strategy.

  • Take a good look at your hotel website as well as the booking engine you have because this is where majority of the guests are visiting if they wanted to book a room in your hotel. According to studies, guests spend an average of 6 minute on every hotel website and you should make the most of this 6 minutes in order to engage them. The website should contain bold pictures and brief room descriptions in readable texts. It is also recommended to have a video embedded on the site showing the surround area and exterior of the hotel as well as its amenities to capture the guests’ attention. Update your website every few months to stay updated with the latest trends.
  • Forrester’s research revealed that 60 per cent of guests checking in at a hotel are using various social media platforms when they search or shop for something which eventually leads to a sale. Therefore, your hotel should have a good rating on TripAdvisor and the Facebook page of your business should have a professional vibe to it. If customers post positive reviews, make sure that they are shared over all your platforms for future guests to see. Videos should be posted via a Youtube channel in order to get the most views.
  • Website optimization is critical. Majority of users booking their hotel rooms or searching for hotels with rooftop dining in Sukhumvit are already using their mobile phones. This is why a hotel website should be optimized for mobile in order to maintain consumer satisfaction. A responsive design website is more practical compared to a stand-alone site intended for mobile users.

How To Design A Marketing Strategy For Social Media Platforms

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Today’s beauty brands that offer products like organic skincare treatments use different marketing strategies to gain exposure and generate awareness for the brand. One of the first steps undertaken is to create a Facebook page, Twitter account, Instagram account or YouTube channel. However, there are instances when the social media strategy becomes ineffective because of the lack of clarity and consistency.

In order to carry out a strategic design for social media platforms, there must be an analysis on the reputation and presence of the company on social media. It is also important to evaluate the metrics used in social media and analysis of the website’s integration in social networks. Conducting a research on what marketing strategies are being implemented by the competition will allow you do determine how they made a strong presence in social media.

The target audience of social media platforms will be the focus of your analysis. How will a marketing strategy reach social media users? What are their ages, gender, education, online habits, etc? How does the political, economical and cultural environment affect social media networks? Social media networks have their share of weaknesses that will make it difficult for a company to implement their marketing strategy. Various threats to social media platforms can also be a serious obstacle to marketing.

The goal and objective of the social media marketing strategy must be measurable. For example, if the objective is to reach at least 10,000 consumers through social media in 6 months, there must be measurement tools in place to determine which of the strategies gained positive results.

Of course, there must be a clear guideline on how content will be published in a social network. Since it is social media, content must be informal and friendly to have a wide reach. Remember that you are not you are not writing a report or a thesis.

One of the big desires today is to create something that will result into Instagram moments. Since organic skincare treatments have proven results, customers can be encouraged to post their before and after images on social media platforms and how their confidence increased because of their glowing skin.