Daily Archives: January 28, 2018

Tips For Good Solar Marketing

Published by:

There are a lot of ways to advertise. As they say, necessity is the mother of invention. With advertising being a key aspect of running a company, regardless of whether it handles solar on the Gold Coast or furnishing in Venice, it was only logical that companies would find new ways to market themselves. From the tried and tested word of mouth, to the more recent Facebook ads, marketing properly is a key step to success for any business.

The online media is a huge opportunity waiting for anyone willing to take the risk, effort and time to make good use of it, and can be an incredible boon to companies, especially when used alongside the time-honoured classics such as TV and radio ads.

Of course, everyone has different tastes and different opinions, so what works is not set in stone, with success stories merely being a guideline for your own experiences. So, if you want to promote your business to get some solar on the Gold Coast, here are some things to remember.

  • Money matters.
    • One of the biggest things to consider in any transaction, for both customer and company, is money; cost, profit, that sort of stuff. It won’t matter how well the SEO on your site is or how user-friendly it is if the customers don’t think you can save them money.
  • Like and subscribe.
    • Facebook is a thing. YouTube is a thing. So is Reddit, Instagram, and LinkedIn. With the internet being seen as a necessity for modern living, it makes sense that the sites on it that let people connect are useful for advertising. Instead of connecting people to friends, though they still do that, you can use social media to connect your solar company to your customers.
  • Be connected.
    • And we don’t mean in an online sense, though, as we’ve mentioned, that’s important too, we mean connect to your customers on an emotional level. You want them to see that you’re providing them a useful service, that your company is reliable, and that there’s an emotional weight to you providing solar on the Gold Coast, or wherever it is you operate. Ever wonder why salesmen for renewable energy tend to drop climate change first in any sales pitch? It’s because they’re trying to emotionally appeal to their customers.