Every year, technology changes and so does many industries in the world. The same goes for insurance industries thus agents should be able to adapt with the recent insurance marketing campaigns in order to get ahead of their game. It is important that recent trends should be applied when thinking of a new marketing strategy which can be performed along with successful strategies before.
There is one thing that never changes when it comes to the insurance industry and that is their goal to build solid relationships, maintain these relationships and provide policy holders with the value they deserve. You might have had success with your marketing strategies before but it does not mean that you cannot make use of new tactics. Here are some ideas that agents should try in their future insurance marketing campaigns.
- One sure way to kill a campaign is through inaccurate data. Bad data is the reason why agents waste their time, money and effort. It is also a contributing factor to the increasing number of cancelled subscriptions, spam reports and bounce rates. Too high a number and you might face a suspension from your email service provider. This is why it is important to have clean data when delivering emails. It impacts list segmentation in a huge way which also impacts the social media marketing campaigns of the brand. A clean data will help an insurance company in reaching more of their target audience.
- It a common knowledge that almost everyone in this world is using Facebook. The numbers alonecan be shocking. As of 2016, there are 1.46 billion active users every month while 986 million are active users on a daily basis. The contents you publish will not be able to reach the public due to the algorithm utilized by Facebook. It does not mean that you can’t do anything about it. This is where you spend a little bit more in Facebook Ads for your insurance marketing campaigns.
- Lastly, as part of your insurance marketing campaigns, do not forget to get in touch with millennials through the different major social media channels. According to statistics, more than 70 per cent of insurance agents are using referrals as well as social media platforms as major channels in getting more millennials aware of their brand. Social media is the perfect venue to interact with them and create a strong relationship bond with clients.