Tips In Marketing Your Courier Service For Free

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It is understandable for a startup international courier service to be looking for ways to save while marketing their business. Not all startups have big investment money thus a free marketing strategy is a welcome opportunity. Here are some free marketing strategies you can apply for your courier business.

  • Networking is on top of the list. This is used not only by courier companies but by various businesses in different industries. This is accomplished by meeting people in social functions and even in simple gatherings. When you meet notable people, introduce your business and the services you offer. Make sure that you are professionally dressed and carry an approachable demeanor. This way, anyone will be more likely to listen to what you have to say. Meet people in various businesses that you know needs the service of a courier and do not hesitate to meet other couriers in the process. If you are in good terms with a competition, they might be able to send business your way if they are unavailable or is already fully booked.
  • Create a press release that will highlight what your business is all about. If you don’t know how to make one, find tutorials and tips online. After writing, forward the press release to your local publishers and you might encourage them to feature your business in a future article.
  • You don’t have to pay every time you want to market your services online. There is a long list of free websites which you can use in order to do this. Make sure to prioritize the most popular once such as Craigslist because of the higher traffic on the site.
  • Create your own website or blog. This can be accomplished within a few minutes and you have option to use a free website. Make sure that it looks professional and contains all the important information.
  • Lastly, word of mouth is the best way to get new customers. Make sure to encourage your previous customers to recommend your international courier business to other people by offering incentives such as a coupon or a free delivery service for every person they refer.

Online Marketing Strategies That Work For Small Businesses

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Online marketing has different components but a business like Star Wars Art can take advantage of blogs because of the popularity of the iconic film’s characters. It is relatively easy for a blog about Darth Vader or Luke Skywalker to gain online attention. However, online marketing is not only about blogs and online content; it includes different strategies that can enhance brand awareness and increase organic traffic to the site.

Most businesses that use SEO online marketing strategy wants to increase the amount of organic traffic to the site. When the website is optimized for search, it means that the right keywords are used in the page titles, descriptions, content and text for images. There are SEO guidelines that have to be followed so that better results can be achieved.

Don’t expect immediate results about applying SEO to the website. Patience is a virtue that is very important when improving the online marketing campaign. After the process of search engine optimization, it is important to perform SEO audit to determine whether the strategy has successfully worked before continuing with other improvements.

Normally, after SEO the next in line is mobile marketing which is indispensable particularly for small businesses. Based on recent statistics, at least 3 or 4 searches using mobile phones trigger follow up actions like further research, a visit or phone call to the store or word of mouth sharing. It is also worth noting that 45% of mobile searches are goal oriented meaning they are conducted by individuals who are prepared to make a decision.

After a strong SEO marketing campaign and good delivery in mobile platform, the next step is to create content that will generate loyal visitors, comments and social media likes and shares. When high quality content is created, it can convince readers to become customers. Create quality content that people will engage with and watch how word will spread about your brand.

Canvas prints featuring Star Wars Art has established online presence in social media sites that include Facebook, Pinterest, Tweeter and Google+. If you interested to see examples of canvas prints you can browse through the website or visit their accounts in social media.

Why Luxury Hotels Have To Update Their Website Content To Attract More Guests

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The clientele of luxury residence in Bangkok definitely wants more value their money. Aside from a comfortable and convenient room, guests expect in-room internet, swimming pools, spas, fitness centres and contemporary restaurants with elegant surroundings. However, in the competitive world of the hospitality industry, how will you inform the target audience about the luxury hotel’s offerings?

Content is still the king of digital marketing. Through content, a hotel can stimulate, engage, covert and build a buzz around the hotel brand. This requires content that is informative, engaging and useful to give online users a reason to continue browsing through the hotel’s website.

Content is very powerful when used effectively however, it has to be fresh and updated. Guests who prefer to stay in luxury hotels want to ensure that they will be treated like VIP’s. They want special attention and the little extra’s that a luxury residence in Bangkok can provide. It goes without sayingthat the hotel must publish a beautifully crafted, well written and customized blog with well-researched keywords to improve the website’s rankings in search engine results.

Luxury hotels must never hesitate to engage with their audience. Consumers trust word-of-mouth recommendations as well as reviews based on personal experiences. A hotel can encourage satisfied guests to write down a review which can be posted on the website.

Hotels can also tap into the popularity of contests. For example, a luxury hotel can encourage guests to post photographs of their Bangkok tour to win a free night stay at the hotel’s luxury suite. The winner who enjoys an unforgettable experience can be requested to write about the hotel suite and the personalized service that has been provided. Don’t forget the hashtag for Twitter and images for Instagram and Facebook. Social media platforms will make it easier to share content.

Guests looking for tasteful and comfortable rooms have the option of luxury residence in Bangkok that offers a cosy atmosphere in a highly elegant setting. The luxury residence is designed to provide the best from the fast and friendly service to the private areas where you can relax and distress. An outdoor pool surrounded by green foliage will allow you to laze around all day.

3 Ideas For Effective Promotional Merchandise

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Practically every item that you see around you can be utilized as promotional merchandise for your prospects. For more effective marketing strategy, choose high quality products from a reliable supplier that prints logo or taglines with excellent quality and craftsmanship. Also, the items that you choose to give away will also contribute to the overall success of your marketing efforts.You can hand out all sorts of items that you can think of but there are items that are more effective than the rest. Here are some tips for effective promotional materials that will keep you from wasting your financial resources.

Usable items

Mugs, wall clocks, umbrellas, ladles, plates and similar frequently used items at home or in the workplace are some of the most effective usable items to give away. Choose high quality promotional merchandise to ensure that your customers will continually use the items and endorse your brand longer. Before ordering promo items, ask for samples to check if the supplier prints logo or brand names properly.

Small items

The good thing about choosing small tokens as your promo giveaways is that you can reach out to more prospects because they are more affordable so you can order more. Some of the best tokens that you can give out without spending much are pens, key holders, coasters, decals or stickers, lanyards or pen lights. Aside from their affordability, the recipients will most likely use these items because they are functional and handy.

Wearables

You can try to check your closet and you will surely find a promotional tee shirt that has been with you for years now. Promotional tee shirts and other wearables such as caps, bags and sweat bandsare effective because your customers become your voluntary brand ambassadors. If you give away high quality shirts with your logo on it, there is a better chance for your customers to wear them in public thereby exposing your brand to more prospects.

Order your promotional merchandise from a reputable supplier to ensure great quality to amplify your marketing efforts. Ask for cost estimates from at least three suppliers.

Marketing Campaign Tactics For Insurance Agents

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Every year, technology changes and so does many industries in the world. The same goes for insurance industries thus agents should be able to adapt with the recent insurance marketing campaigns in order to get ahead of their game. It is important that recent trends should be applied when thinking of a new marketing strategy which can be performed along with successful strategies before.

There is one thing that never changes when it comes to the insurance industry and that is their goal to build solid relationships, maintain these relationships and provide policy holders with the value they deserve. You might have had success with your marketing strategies before but it does not mean that you cannot make use of new tactics. Here are some ideas that agents should try in their future insurance marketing campaigns.

  • One sure way to kill a campaign is through inaccurate data. Bad data is the reason why agents waste their time, money and effort. It is also a contributing factor to the increasing number of cancelled subscriptions, spam reports and bounce rates. Too high a number and you might face a suspension from your email service provider. This is why it is important to have clean data when delivering emails. It impacts list segmentation in a huge way which also impacts the social media marketing campaigns of the brand. A clean data will help an insurance company in reaching more of their target audience.
  • It a common knowledge that almost everyone in this world is using Facebook. The numbers alonecan be shocking. As of 2016, there are 1.46 billion active users every month while 986 million are active users on a daily basis. The contents you publish will not be able to reach the public due to the algorithm utilized by Facebook. It does not mean that you can’t do anything about it. This is where you spend a little bit more in Facebook Ads for your insurance marketing campaigns.
  • Lastly, as part of your insurance marketing campaigns, do not forget to get in touch with millennials through the different major social media channels. According to statistics, more than 70 per cent of insurance agents are using referrals as well as social media platforms as major channels in getting more millennials aware of their brand. Social media is the perfect venue to interact with them and create a strong relationship bond with clients.

https://www.youtube.com/watch?v=oL4nM5UPALY

How To Have Fun Team Building Activities

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When having a team building activity, it is important to make it fun and enjoyable for everyone in the team. Corporate team buildings are designed to boost relationships, communication, team spirit and even the team’s productivity. In order to come up with fun team building activities, you need to come up with creative and fun ideas. Here are some tips:

Look for ideas on the net

For small teams, you have the option to conduct the team building on your own and do away with hiring facilitators to save money. All you have to do is do some research on the net for team building activities that you can facilitate on your own. The good thing about facilitating your own team building activity is that you can save your budget and encourage your team members to develop their facilitation skills. Choose fun team building activities that require less props and materials. You should also consider your venue in choosing the type of activities for your team building.

Research for expert facilitators

If the size of your company ismedium to large, it would be better to hire an expert facilitator to help you come up with a successful team building activity. It might be challenging to handle a large group if you are not an expert facilitator and it would be best to engage in a team building activity as one of the participants rather than a facilitator. There are certain companies that offer team building services and they can be found over the internet. Check the company’s website to find client testimonials and former customers have to say about their service.

Book in advance

If you have the budget, the schedule and all the necessary information, it’s time for you to coordinate with the company that specializes on fun team building activities. Book your reservations with the company to provide you with facilitators. You might also want to book your reservations on the venue including your food. This way, you can be sure that you will have a place to conduct your team building and experts to do the facilitation for you.

Marketing Tips For Tour Operators

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The market for tours and activities comes with a lot of competition. There are many tours available nowadays such as the South America Tours but it does not mean that your business should suffer from investing too much in marketing and advertising. There are many ways to market your business as tour operators but you have to be creative when it comes to using a variety of platforms in order to catch the attention of your audience as well as make encourage them to book more tours with your company. Here are top marketing strategies you can try:

  • Positive reviews from previous customers will go a long way. According to a research, 90 per cent of customers are influenced by the reviews they read online when deciding whether to book a tour with a specific company or not. Send a follow-up email with customers after their tours and encourage them to share their experience to your company websites by providing the necessary links. Do not forget to give you Facebook link because it is one of the most convenient places for them to leave a comment and review as well as rate your company.
  • Maintain the attention of your customers with the help of embedded videos. Email is an effective method of connecting with customers thus it is important to grab the opportunity by leaving a good impression. Incentives offered via email upon immediate booking will encourage them to do so or leaving contact details whenever they have decided to book is a good way to communicate. While visuals may be a good way to keep their attention, one of the best methods is to embed a video along with your email which showcases one of your tours or the activities your company handles.
  • Personalization is important. According to a research, 83 per cent of millennials give importance to personalization while 85 per cent are more inclined to choose a customized package rather than a generic one.
  • Lastly, to get more booking for your South America Tours, be descriptive when it comes to giving details about the tours and activities that guests will be experiencing. Make sure to list the highlights of the tour along with high quality images from your previous tours.