Bridging The Gap Between Online And Offline Marketing Strategies

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Consumers today have a wide range of choice to interact with brands. For example, a consumer who is searching for large canvas prints can use their connected devices to gather information about the product. For the marketer, this implies holistic thinking of consumer experience through the use and integration of relevant channels and touchpoints.

Marketing is usually online, offline or traditional but as per Gartner’s CMO Spend Survey, at least 98% of marketers say that online and offline marketing techniques are merging. Successful marketing strategies not only leverages on both online and offline marketing strategies but connects them to bring an integrated experience.

How to close the gap between online and offline marketing channels?

  1. Email marketing is traditional and yet it is still relevant, reliable and widely used. It has the ability to reach inboxes with relevant and customized content. For example, if a business that offers large canvas prints sends out 500,000 emails to potential customers to take advantage of a sale, marketing automation solution can trigger direct mail to consumers who did not open their emails within 7 days from receipt.
  2. Technology can work wonders when it is combined with advanced segmentation in the marketing automation solution. Brands can push their targeted offers to their customers by analyzing the customer’s location and behavioral patterns to serve meaningful offers according to their routine.
  3. Vanity URL’s can be used to drive offline traffic online. For example, if a customer is interacting with an offline marketing tool like billboards or print ads, they can visit your website’s landing page at a later time without the need to navigate from the homepage. URL parameters can be included in the “hidden URL” to be able to accurately track visits and conversions from the offline channel.
  4. Several technologies that have API or other types of integrations can enable a smoother and more cohesive customer experience across channels. For, example if Facebook is integrated with technologies like Square and Marketo, it would be easier to track purchases post ad-views.

These are just a few ways to minimize the gap between online and offline marketing to deliver a cohesive and cross-channel experience to customers.

Digital Marketing Tips For Your Hotel

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With the modern age changing how people think, marketing has to change in line with that. After all, you’re unlikely to attract 2017 customers with techniques from 2010. People want more uniqueness now, they like things personalized and customized for them. Uniqueness is now more important than ever, especially in high competition areas, like how hotels near airport link try to do their best to make themselves distinct from their competition. To help you stand out, here are some tips.

  • Diversify!!
    • You’ve probably heard this one a couple of Ok, more than a couple. Still, it’s valid advice, and well worth taking to heart. If you want your hotel to stand out, do the work, spend the time, invest the effort. Spread your business across multiple channels, it’s worth it.
  • See the brand. Feel the brand. Become the brand.
    • People now want an authentic experience, something unique and distinguishable from the monotony of most big name hotels. Find out what makes your hotel different. Wine bar? Unique deco? Something? Anything. Use what gives your hotel that je ne sais quoi to your advantage, and use it to market yourself better. If there are a dozen hotels near airport link, which one you would patronize if you were a customer? What’s that something that makes it different.
  • On the web.
    • A company website is more than just another marketing tool, oh no. It’s effectively the online face for your site, it’s the company on the web. A good, reliable website is critical. Not only that, your site must not only be aesthetically pleasing and user-friendly, but feel personal, immersive; it must feel like it’s the company itself lending the customer its time. Give your site dimension.
  • Mobile? MOBILE!!
    • With smartphones becoming more and more common, having the ability to reach customers on their mobiles is now more important than ever. This growing trend has a lot of potential, providing you can make use of it. Your site has to be mobile friendly; it must be as aesthetically pleasing and user-friendly on a phone as it is on a monitor. There’s no discrimination, your site feels as immersive on a 21″ screen as on a 10″ one.

Things To Remember When Looking For An Online Marketing Company

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Whenever you want to start your own business, a toy store, a mini grocery or a restaurant which focuses on a specific type of cuisine, there are many things which you will need to keep in mind. Aside from the obvious fact that you need money that will serve as your business capital, you will need to consider other stuff such as the place where you will place your business, your capability to handle the business itself and, if you are willing enough to take risks. You see, business is all about taking risks and as Sirius Black once said it in the Harry Potter movies, “What’s life without a little risk?” In managing your business, it’s important that you try to reach out to potential new customers regardless if it’s by handing out flyers or writing online contents about your business. That’s how you do marketing. Now, since we’re living in the world where the Internet is now an open digital book, most businessmen would prefer to do their marketing online. That’s where a good online marketing company will be needed the most.

 

If you have an online business, a website for that matter, it’s good that you keep an eye on the kind of traffic that is coming in and out of the website. A high value of traffic that is coming into your website means that your contents are good and your marketing strategy is working to perfection. But, when you can’t produce a good value of traffic for your website, then you need professional help. Now, below are 5 things to remember when looking for an online marketing company in hopes of reaching out more potential clients for your business:

 

  • They have the latest and realistic marketing strategies.
  • They have a true-to-form portfolio.
  • You should also check if the company has other references to their previous clients. This will determine the truthfulness of their claim that they are one of the best in the industry.
  • A good marketing company has a good habit of regularly reporting to their clients about the progress they have made.
  • Ask every question you may have to a desired company. That way, you will leave nothing to chance.

Why Choose Party Hire Sydney?

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Whenever you are planning to hold an event in the near future, whether it’s a corporate conference or a simple reunion of your college batch, it’s always better that you leave it to the professionals. Why? Here’s why: planning and organizing an event, regardless how big or small your number of attendees will be, is always a problematic job to begin with especially if you are the only one in charge. And most of the time, you will get stressed and always too tired. In the end, the quality of your event will suffer tremendously despite all the effort, time and money that you spent it for. That’s the beauty when you hire an event organizing firm such as Party Hire Sydney. They have everything you will need for an event even if it’s a simple breakfast event for your family. When you hire an event organizing firm, they will do all of the dirty works for you and your event from the setting up all the way to the clean-up.

There are many reasons why you should  hire an event organizing firm such as Party Hire Sydney aside from the mere fact that it will save you from having to do everything all by yourself. Below are some of the reasons why you should consider hiring Party Hire Sydney for your next event especially if the venue that you’ve chosen happens to be in Sydney, Australia:

  • Hiring an event organizing firm is beneficial because of its vast experience and the knowledge of what the best and reasonably-priced items fit best for your event. This will cut the cost you are paying for the entire event.
  • Hiring professional help for your event will gain you the services of event organizers and planners who have knowledge and experience in the said field. They know what the risks are and know what to do to prevent any problems in your event.
  • One of the best perks you can enjoy when you hire professional to plan, organize and handle event is that you are not entirely stressed because you are letting the professionals do everything for you and your event.

Online Marketing Tips For You

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A business relies on advertising itself well in order to draw in customers. A business with inadequate marketing will quickly find themselves lagging behind its competitions. So if you’re wondering if the field of Online Marketing Thailand is competitive, it very much is. Don’t worry though, here are some tips for your business to help it get the edge online.

  • Make a blog. A simple technique, but very effective nonetheless; blogging is a great strategy for businesses to market themselves on the internet. Creating a blog allows for your business to promote itself on the internet, via (metaphorical) word of mouth and well-chosen content. A blog will allow you to share knowledge and set your business up as an expert in the field, without coming across as too “commercial”, ie. in an approachable way. Blogs also allow you to better communicate with your customers.
  • Take advantage of social media. Social media sites are active, high-traffic sites with a lot of people spending a considerable amount of time in places like Facebook or LinkedIn. Post original content, join forums and discussions; having your company represented by an active, and helpful social media persona will create good headway for your business. Additionally, social media sites tend to have a notable amount of advertisements. It’s a good idea to sign your business up for this.
  • Pics or it didn’t happen. The internet meme prevalent throughout imageboards everywhere, it is a statement made out of levity, but good advice for very visual businesses like those in fields like, food, photography, art design, etc. Regularly posting on sites like Pinterest and Instagram can create traffic for your business. This allows your business to advertise itself without words; the pictures show the customer what your company offers, and why they should choose it.
  • E-mail. Take advantage of e-mail by integrating it with your other marketing methods. If your company blog posts something, inform your subscribed customers via email. Have a limited time offer you really want to attract customers to? E-mail them about it! E-mail can be a powerful tool for generating traffic.

These were our tips for your internet marketing endeavors, so that if you ever decide to prospect on the high competition regions like Online Marketing Thailand, you’ll always be updated.

How To Choose The Right Branding Agency

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You may know how to handle a business but if you noticed that your brand is just among the choices of your target customers and it’s not a sole and major choice, then perhaps there are some improvements that need to be done. The main goal of your business is to put your brand closer to your targets and have it way ahead from other entrants in the market. The question is, do you have the expertise of a branding agent? Otherwise, look for a branding agency that will help you put your brand out there. Here are some tips to hire the right agency.

Talk to different branding firms           

The first step is for you to talk with at least 5 different branding agencies then narrow your choice down to 3. When talking to a branding agent, it would be better to inform the agent upfront of your budget. This way, his plans and marketing strategies would work around the budget. You should also inform the agent of your expectations and what you want to achieve for your brand. Do not worry if you are not sure yet what exactly it is that you want because branding agents are experts enough to guide you on the overall branding process.

Observe their professionalism             

When you hire a branding agency, you would be working closely with the firm and its agents so make sure that before you sign a contract, you are already sure of your choice. Observe how professional the agent is in terms to talking with you and responding to your queries. Notice if the firm responded to your email on a timely manner and if the agent arrived on time when you scheduled a meeting. If the agent did not strike a positive impression on you, consider another branding agency.

Check their previous projects

Before you close a deal, ask the branding agency for sample works. You may also ask for the contact information of their previous customers for feedback on the type of service they received from the agency and if they can recommend the branding firm to you.

How To Ensure That Content Gets Noticed And Loved

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One of the challenges faced by marketers is how to ensure that content performs at an awesome level. There are several tips for marketers who feel that they have great content and yet it is unnoticed and unloved.

  1. In order to draw the attention of online users to your content, include a compelling image immediately after the headline. Eye-catching visual content increases engagement and will generate more clicks and readers instead of a few words used for the opening sentences of your post.
  2. Marketers must make the effort to feature an article in publications that have more than a hundred thousand followers. Getting featured in popular publications can give the article a huge boost.
  3. Always give your article a second or third chance to be a blockbuster. If the article was not successful in generating readers the first time it was published, delete it and then republish. Success online is random and publishing at the right time when people are more active may be able to generate better results.
  4. Follow people who follow you. When people engage with your content through a comment or a suggestion, follow them back. Commenting on a post is an indication of interest and to keep them engaged, follow them back.
  5. If you post an occasional article, do not expect overwhelming results. To gain real traction, you have to regularly post interesting content. About 2 or 3 articles every week for a period of 6 months will generate remarkable results.
  6. You can spend a few bucks on social media to earn some good results. You can run ads on Facebook and Twitter to promote your posts and give your content the push it needs. There is a likely chance for your content to trend and your page views will sky rocket.

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