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The New Role of Social Media

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Social media is mostly used by entrepreneurs to raise awareness to their brand and products and to boosts its visibility in the market. It cannot be denied that making the brand’s presence known in the social media world is a must do in able to connect to the growing numbers of social media users globally.

Since social media is the only gateway to connecting to the almost 1.5 billion users around the world, brands are not holding back when it comes to spending money on it.

According to Entrepreneur, in order for companies to build and maintain a social media empire, they need to spend within the range of $100,000 to $300,000 or even more for bigger companies. This amount covers the expenses on ads, social media manager’s pay check and the needed marketing tools and services to maintain it all. Most brands consider their social media following as an important investment in order to grow as a company.

For a starting brand and even the existing ones, building and maintain a social empire is necessary and they have spent the past few years growing their followers and making people aware of their brand as well as the products and services they offer. The question now is what happens next? What do they do to make all those followers be their customers? How can they utilize social media as a medium to get more customers to patronize their brands and make a profit in return?

This is the challenge for today for brands who have already established a great social media following. Brands need to start thinking on how to stop spending a lot of money on their community of followers but rather transforming them into profit centre. They need to own the audience and understand them.

What does it mean by understanding them? Successful companies know how to use the data gathered from social media interactions and utilizes them to their advantage. Consider what kind of posts or tweets get the most likes and comments then interpret these data and make something more out of them. Observe in what time of the day a certain posts gather more attention from a certain time zone and the next time a brand post a product, they know exactly when to post for a certain audience.

Once a company is able to interpret and analyse these data, they know what contents will be more successful in reaching their target audience. Then you can start on thinking about different ways to monetize the company’s social media channel.

A brand that constantly interacts with their customers is more likely to engage more followers. Social media is the best line of communication between a brand and the customers. It is slowly changing its role from creating awareness to being a profit centre.

Holiday Search Trends Revealing Trend In Ugly Christmas Sweaters

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Holiday Search Trends Revealing Trend In Ugly Christmas Sweaters

There are only a few months left until December. December is a time where many familiar traditions as well as many holiday related searches happen.

Alongside this tradition, the ugly Christmas sweater is a favorite.

The Keywords Research tool

An analysis for sweater searches in the US between October to December last year was done making use of the Jumpshot Keywords Research tool.

The Keywords Research tool allows a user to detect a site’s search trends as well as keyword specific searches. They are displayed in customizable, easy to read and understandable graphs. When a search trend is identified using the tool, a user can dig deeper into the keywords data. In addition, the exact phrases can be analyzed. The influence of these phrases in traffic and sales to the websites can also be determined.

Results from the Keywords Research tool report

Results from the Keywords Research report has revealed how people searched for Christmas sweaters. There were 53% of people showing interests in ugly Christmas sweaters specifically.

Amazon is on top of the search traffic with 29.6% of the searches. This is also a trend that continued as Christmas came closer.

On the second place was Tipsy Elves which is a niche site. They had a 24.7% of the searches more than Etsy which only had 17.2% of the total searches.

Other sites like the UglyChristmasSweater.com and thesweaterstore.com had 14.4% and 14.2% of the search traffic respectively.

Pop culture related search results report

During October to December last year, 14.1% of the searches were pop culture related. With regard to these pop culture related sweaters, rapper Drake’s “Hotline bling” ranked first with 40% of the total searches. The hit song “Hotline bling” was a pop culture sensation during the holiday season. Star Wars took the 2nd place with 29% of these searches. It was due to the much acclaimed “Star Wars: The Force Awakens” hitting theaters last December.

Conclusion

The Keywords Research tool is a helpful resource which tracks search trends in the market. Business owners, marketers and advertisers can use this to their advantage to help their goods and products be more attractive to consumers by predicting which trends work for buyers.

Selling The House Through Showcasing The Bathroom

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Selling The House Through Showcasing The Bathroom

As with kitchens, bathrooms are a top priority for those looking to buy homes. Great bathrooms are reminders of relaxing spas or luxurious hotels. Home buyers really want to feel this luxury and relaxation every day in their homes. For real estate agents or simple home owners looking to sell their properties online, taking pictures of fresh, clean and elegant looking bathrooms from their homes are beneficial to that successful sale. An online ad with a home having great looking furniture and finish sets the tone for a home viewing and a successful home sale. It is not necessarily wise to do a full renovation but maximizing what is currently there is a better strategy. Transforming an everyday bathroom without over-budgeting is doable by following a few guidelines.

Making upgrades instead of renovating the bathrooms creates a larger impact. These can include replacing taps that are worn out and leaking, repainting walls, updating cabinets and other hardware, installing light fittings and updating towel bars. It is always a great idea to stick with neutral palettes when repainting walls, upgrading tiles or buying new cabinets or other hardware as these are more appealing to buyers.

Buyers love storage spaces, and they check for how much space is offered so it is best to have these storage spaces well organized and two-thirds full. Creating a new feel by cleaning thoroughly brings a bathroom to life and creates an impression of a well maintained home. Homeowners have to clear out the space especially the counters with all personal hygiene products including toiletries and bathroom supplies. For a beautiful spa like impression from buyers, homeowners need to remove all house work and maintenance items.

For a more luxurious and elegant feel, accessories like bath oils, candles and fragrant soaps should be displayed and should be displayed in groups. Keeping and hanging new towels instantly transforms a bathroom. Adding a stool beside a bathtub while placing a folded towel, candle or book adds extra style. Flowers or plants also make a bathroom more alive. A single stem or a smaller plant is enough for an understated look.

These are just some ways to market a home. Bathrooms & More Store has a lot of great ideas on how showcase the bathroom for selling the home.

Online Marketing Strategies That Work For The Healthcare Industry

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The healthcare industry is heavily regulated by HIPAA compliance regulations and FDA restrictions that it becomes too difficult for them to adapt to changing marketing trends. However, the use of digital marketing is no longer just an option for hospitals, healthcare providers, insurance providers, pharmaceuticals and medical device manufacturers including organizations that are involved in healthcare.

If you belong to the healthcare industry, there are three elements that must be taken into account to ensure the success of your internet marketing strategy:

  1. Since more people use mobile phones and tablets instead of desktop computers and laptops when they search for healthcare information, it is important for web design to be responsive. By responsive, it means that content can be accessed through the small screens of mobile devices. All the elements of the website adjusts to the smaller screen size so that content can be easily accessed with minimal resizing, zooming and scrolling. Consistency is ensured no matter what platform is used to access the website.
  2. SEO is very crucial for internet marketing because potential consumers who conduct a search online can easily find the site if it ranks on the first page of the search results. To ensure that SEO strategies work, make a research on the keywords and phrases that people will likely type on their browsers to seek information about healthcare or health insurance.
  3. Content is the king of online marketing. The SEO strategy will not succeed without quality and relevant content. Companies that belong to the healthcare industry must always produce new content to capture leads. Quality content can easily gain the attention of readers and hold their interest until they are prompted to take a desired course of action like clicking on the “Learn more “button. When you generate leads, encourage them to visit your clinic for their healthcare needs or purchase health insurance for their protection.

Health insurance Thailand covers loss of life and dismemberment, loss of sight and permanent disability including murder and assault. There are a variety of health insurance providers and within minutes you can compare quotes to find coverage that will ideally suit your budget.

Different Ways To Boost Online Marketing

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The Internet has now definitely dominated the way people live their lives. With so many conveniences that people get to enjoy all because of the Internet, it would be almost impossible to think of a time where the Internet did not exist. But besides the daily lives of people, the Internet has now also penetrated the way business is conducted and every day, more and more businesses are taken online. With over 3.17 billion Internet users today, it would only be fitting for businesses to go online.

But business is never easy even in the online world and if you want to succeed in your online endeavours, you must take certain steps in order to become more visible online because if you’re not visible enough, then your chances of success are basically non-existent.

Online marketing is definitely the best way to become more visible in the online world. And if you want to boost your business’s online marketing, here are many different ways you can do this.

  1. Use Social Media. Social media is very big right now and more and more people are joining in on it every day. It would definitely wise to take advantage of the wide audience in social media platforms by engaging in social media. Link your website with your social media accounts from Facebook to Twitter.
  2. Make your content easily shareable. Remember, you don’t always have to be the one to spread your content and market your site. Sometimes, you can use people who visit your site to do that for you by making your content easily shareable in social media sites.
  3. Always be up to date with marketing technology trends. Remember, online marketing changes day by day and it’s all because of new technologies constantly being invented and improved. It doesn’t matter if you’re good in your field of work because no matter what type of business you are engaged in, whether it be creating and selling map illustrations or offering professional services like plumbing, if you don’t keep up with new technologies, you’d get left behind.
  4. Focus on increasing your website’s traffic. Traffic is everything in a website and you can further increase your website’s traffic by creating and updating new contents every day.

How To Properly Market Your Services

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Consumers nowadays are more inclined to purchase services especially from small, local businesses. Service may vary from a simple car wash to painting services and repair of home appliances. With these services, many consumers are looking into the local businesses rather than huge companies. Service indicates a more personal level of interaction with the clients in comparison with offering a product. If your business aims to provide quality service to consumers, it is important that you also know how to build a great marketing campaign.

If you want to have a good relationship with your clients then you have to gain their trust. It is a natural thing for clients to inquire and know more about the company they are hiring and the people that are working under it. This is more common to women consumers to research and look for deeper information regarding the businesses they are looking into before deciding. Both men and women consumers, on the other hand, tend to use the web to research about the company. Having a dedicated website for you company is a good investment and one of the most affordable methods of letting the customers know more about you. You can opt for the biggest hosting sites on the web to create your own website. The benefits of your services should be emphasized on the main page as well as company background, photos, staff information and other affiliations. It is also the best place to display testimonies from previous clients, photos from previous jobs and work samples.

You should be able to make it obvious why the customer should choose you instead of the competitor. As a service provider like Pro-Jett, you should be able to offer the consumers their money’s worth. It is not recommended that you should offer the cheapest services but you should add other services or free products that will make your offer stand out among other choices. This method is referred to as bundling. Create a service bundle that will make your offer more appealing to your target customers. It may take a few trial and error before you find the best one.

Online Marketing Strategies From The Experts

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Online Marketing Strategies From The Experts

If you are a marketer what kind of online strategy will use for a small packaging business so that it can compete with the bigger brands? Online marketing strategies must spread awareness of a business particularly its products and services. There are different strategies to enhance brand awareness that include search engine optimization (SEO), pay-per-click advertising, social media and content marketing.

Majority of businesses today use a variety of strategies for promotion but instead of doing the work themselves, they turn to internet marketing specialists. Experts in internet marketing often focus on web page improvements so they can become more accessible to search engines and at the same time more relevant to visitors. The website is usually redesigned so that it will become more mobile friendly and so that content can be displayed through different platforms.

One of the best online marketing strategies is blogging to significantly increase a website’s potential to be found on search engines. The more blogs are published regularly, the more traffic that a site gets. If the blogs include call to action, some leads can be generated from the blogs.

Many small businesses make use of social media because it efficiently produces leads that are more than double to what is generated from trade shows, telemarketing and direct mail. However, to ensure that social media will not be too overwhelming, it is important to choose the platform your target audience participates in. Share original and interesting content and make sure to interact with the audience through discussions.

Facebook has provided an opportunity for businesses to enhance their online presence. It would be relatively easy to target individuals with packaging requirements through ads that will appear directly on their news feeds. Instagram is a free platform that has a huge following. Make use of quality images that can be posted on Instagram to build your audience.

PaperMart.com is the largest discount packaging in the United States. The company has established a name for reliability and excellence by providing packaging supplies of high quality for very affordable prices. They work relentlessly with their customers every day to address all packaging requirements.

Here’s Why Internet Marketing Is Important For Online Businesses

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Here’s Why Internet Marketing Is Important For Online Businesses

There is no question as to the power that the Internet holds today. Maybe two decades ago, people wouldn’t give a second thought about the Internet. But now, almost everything is online. Back then it was deemed impractical to build and maintain an online presence but now that there are over 3.17 billion internet users in the world today, an online presence isn’t just practical, it is the way to go.

The Internet hosts countless of business opportunities and it has become a hotspot for success. However, an online presence will not guarantee success because not all those who have pursued an online venture will be able to succeed in their efforts. But with efficient internet marketing, you would be able to attract success towards your business.

Internet marketing is important and if you are still unconvinced, here’s why.

  • Internet marketing is one of the most effective ways to market your products and your services. It is convenient as your website is always operational, functioning 24/7 which means that you can make business even when you are asleep. You wouldn’t have to worry about paying your staff for overtime work and you would be easily accessible at any time of the day.
  • Internet marketing knows no boundaries. You would be able to market your products all throughout the country without setting up any outlets or branches.
  • Internet marketing is also very cost-effective as you wouldn’t have to think about property rental and maintenance. In fact, you don’t even have to buy stocks just so you can place your products in a store.
  • Through internet marketing, you can also provide customized offers to your customers based on their purchase history and their preferences.
  • One of the best benefits that Internet marketing gives to online businesses is that it provides a great opportunity to build good relationship with customers. In fact, people would find more success if they strive to convince their former customers to make another purchase because it is easier than convincing potential first-time customers to make business with you.
  • Lastly, Internet marketing is good for all types of businesses. Whether you are selling products like monogrammed baby gifts or even services like plumbing, just know that Internet marketing can help you out.