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The New Role of Social Media

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Social media is mostly used by entrepreneurs to raise awareness to their brand and products and to boosts its visibility in the market. It cannot be denied that making the brand’s presence known in the social media world is a must do in able to connect to the growing numbers of social media users globally.

Since social media is the only gateway to connecting to the almost 1.5 billion users around the world, brands are not holding back when it comes to spending money on it.

According to Entrepreneur, in order for companies to build and maintain a social media empire, they need to spend within the range of $100,000 to $300,000 or even more for bigger companies. This amount covers the expenses on ads, social media manager’s pay check and the needed marketing tools and services to maintain it all. Most brands consider their social media following as an important investment in order to grow as a company.

For a starting brand and even the existing ones, building and maintain a social empire is necessary and they have spent the past few years growing their followers and making people aware of their brand as well as the products and services they offer. The question now is what happens next? What do they do to make all those followers be their customers? How can they utilize social media as a medium to get more customers to patronize their brands and make a profit in return?

This is the challenge for today for brands who have already established a great social media following. Brands need to start thinking on how to stop spending a lot of money on their community of followers but rather transforming them into profit centre. They need to own the audience and understand them.

What does it mean by understanding them? Successful companies know how to use the data gathered from social media interactions and utilizes them to their advantage. Consider what kind of posts or tweets get the most likes and comments then interpret these data and make something more out of them. Observe in what time of the day a certain posts gather more attention from a certain time zone and the next time a brand post a product, they know exactly when to post for a certain audience.

Once a company is able to interpret and analyse these data, they know what contents will be more successful in reaching their target audience. Then you can start on thinking about different ways to monetize the company’s social media channel.

A brand that constantly interacts with their customers is more likely to engage more followers. Social media is the best line of communication between a brand and the customers. It is slowly changing its role from creating awareness to being a profit centre.

Social Media And Content Marketing For Real Estate Professionals

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The internet is the primary method used by home buyers when looking for a property. Majority of those who found an interesting piece of property online will usually make the effort to drive by the homes before making an informed decision. However, the advent of social media and content marketing has presented another marketing tool to real estate professionals. Aside from the importance of having a website, being active in social media makes it easier to interact with online users. Content marketing also made it effective to spread information to online audiences.

Content marketing for real estate professionals

Content is still the king of internet marketing however, it must be done properly with the right information that will be interesting to the target audience. Blogs are the most popular form of content marketing because it allows you to share relevant and useful information. However, not all blogs can be successful to gain the interest of online audiences. If you prefer to blog about serious topics like the current conditions of the real estate industry, make the effort to write in a friendly manner to avoid boredom. Since it is very likely that your competitors are also into blogging, make your blogs standout by writing about interesting topics. Do not use the blog to boast about your exemplary writing abilities; provide them with as much value as you can in a casual friendly tone.

Social media marketing for real estate professionals

Real estate is an industry that requires forging connections to the target audience. If you will check statistics, most engagements with potential clients are generated through social media. Since most people do not buy a home on a whim, it is a particularly daunting process to convince potential customers. Social media will allow you to nurture your prospects in the most entertaining way possible.

If you are interested in condo for sale Pattaya, it makes sense to work with the professionals who are knowledgeable on how the process works. If you have never acquired a property in Thailand, the process can be rather complicated but with the assistance of real estate professionals the best condos for investment can be identified.

 

Tips In Buying Thailand Properties

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One of the blunders of property buyers is thinking that they are ready for Thailand properties just because they have the money for it. In truth, buying a real property needs a lot of consideration because an error in decision could let you lose your financial asset or render the property useless out of poor choice. To ensure that you will get the right property without wasting your resources, consider the following tips before you seal the deal.

Consider what your needs are

There are various types of real estate properties in Thailand. There are condo units, fully furnished apartments, beach houses, residential lots and so on. Consider the purpose of the property. Do you want to establish a business in the beach area or you just want to have a home for your retirement? Do you intend to stay in the unit for long period or will you stay for a few months? If you would buy or rent one of those Thailand properties for your personal use, consider the number of occupants who will stay in the property.

Choose the right location

The intended purpose of the property will have so much to do with the location of the real estate that you would be buying. You just have to know that some properties in Thailand could be more expensive than others depending on their location. Properties in urban areas such as in the heart of Bangkok can be pricey including areas of tourist destinations. If you want to have a comprehensive idea on the right property for you in Thailand, talk with a licensed real estate agent.

Get a representative

If you are a foreign national who wants to purchase Thailand properties, it would be best for you to get a representative such as an international lawyer or even a lawyer in Thailand who can explain legal matters to you. The lawyer can also transact in your absence and do the handling of documents on your behalf. In addition, hire a real estate professional to help you get a better deal at your most comfortable price.

 

Throw Away The Cookie Cutter And Customize Your Internet Marketing Strategies

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Internet marketing is becoming more and more of a necessity for a company in order to drive the business forward. Different strategies are being suggested to bring more people to the site but it is important to choose the right strategies to gain the best possible results.

  1. Attention grabbing web design – it is not enough to have to website; its design must have the capability to influence a user to spend more time on the page. Since the website will be the center of all the online marketing efforts, it is only right to ensure that the pages are clean, user friendly and interesting. The way the website is developed does not matter but it is critical to make it mobile friendly.
  2. SEO strategy – search engine optimization is associated with the use of the right keywords that web users’ type on their browsers to find your product and services. When the business uses the right keywords, it increases the chances for potential customers to find the products.
  3. Affiliate programs – is a digital marketing tool that will help you improve the marketing efforts of the business without doing too much work. When affiliate marketing is used, crucial information can be shared for business growth.
  4. Email marketing – even if it is a traditional form of online marketing, sending emails remains to be a significant strategy for business because it can be easily personalized. It is not enough to simply send emails; research the purchasing habits of the target audience and use the information collected to develop a personalized strategy.
  5. Content marketing – articles, blogs, press releases, videos and infographic can make your brand visible in platforms used by the target audience. With the right content posted in different locations on the web, you can become a trustworthy source of product information.

If you are not an expert in internet marketing, the best option is to work with content marketing in Melbourne to boost your business. The ultimate key to the success of online marketing strategies is to throw away the cookie cutter and implement a personalized plan that will suit the requirements of your target audience.

Holiday Search Trends Revealing Trend In Ugly Christmas Sweaters

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Holiday Search Trends Revealing Trend In Ugly Christmas Sweaters

There are only a few months left until December. December is a time where many familiar traditions as well as many holiday related searches happen.

Alongside this tradition, the ugly Christmas sweater is a favorite.

The Keywords Research tool

An analysis for sweater searches in the US between October to December last year was done making use of the Jumpshot Keywords Research tool.

The Keywords Research tool allows a user to detect a site’s search trends as well as keyword specific searches. They are displayed in customizable, easy to read and understandable graphs. When a search trend is identified using the tool, a user can dig deeper into the keywords data. In addition, the exact phrases can be analyzed. The influence of these phrases in traffic and sales to the websites can also be determined.

Results from the Keywords Research tool report

Results from the Keywords Research report has revealed how people searched for Christmas sweaters. There were 53% of people showing interests in ugly Christmas sweaters specifically.

Amazon is on top of the search traffic with 29.6% of the searches. This is also a trend that continued as Christmas came closer.

On the second place was Tipsy Elves which is a niche site. They had a 24.7% of the searches more than Etsy which only had 17.2% of the total searches.

Other sites like the UglyChristmasSweater.com and thesweaterstore.com had 14.4% and 14.2% of the search traffic respectively.

Pop culture related search results report

During October to December last year, 14.1% of the searches were pop culture related. With regard to these pop culture related sweaters, rapper Drake’s “Hotline bling” ranked first with 40% of the total searches. The hit song “Hotline bling” was a pop culture sensation during the holiday season. Star Wars took the 2nd place with 29% of these searches. It was due to the much acclaimed “Star Wars: The Force Awakens” hitting theaters last December.

Conclusion

The Keywords Research tool is a helpful resource which tracks search trends in the market. Business owners, marketers and advertisers can use this to their advantage to help their goods and products be more attractive to consumers by predicting which trends work for buyers.

Selling The House Through Showcasing The Bathroom

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Selling The House Through Showcasing The Bathroom

As with kitchens, bathrooms are a top priority for those looking to buy homes. Great bathrooms are reminders of relaxing spas or luxurious hotels. Home buyers really want to feel this luxury and relaxation every day in their homes. For real estate agents or simple home owners looking to sell their properties online, taking pictures of fresh, clean and elegant looking bathrooms from their homes are beneficial to that successful sale. An online ad with a home having great looking furniture and finish sets the tone for a home viewing and a successful home sale. It is not necessarily wise to do a full renovation but maximizing what is currently there is a better strategy. Transforming an everyday bathroom without over-budgeting is doable by following a few guidelines.

Making upgrades instead of renovating the bathrooms creates a larger impact. These can include replacing taps that are worn out and leaking, repainting walls, updating cabinets and other hardware, installing light fittings and updating towel bars. It is always a great idea to stick with neutral palettes when repainting walls, upgrading tiles or buying new cabinets or other hardware as these are more appealing to buyers.

Buyers love storage spaces, and they check for how much space is offered so it is best to have these storage spaces well organized and two-thirds full. Creating a new feel by cleaning thoroughly brings a bathroom to life and creates an impression of a well maintained home. Homeowners have to clear out the space especially the counters with all personal hygiene products including toiletries and bathroom supplies. For a beautiful spa like impression from buyers, homeowners need to remove all house work and maintenance items.

For a more luxurious and elegant feel, accessories like bath oils, candles and fragrant soaps should be displayed and should be displayed in groups. Keeping and hanging new towels instantly transforms a bathroom. Adding a stool beside a bathtub while placing a folded towel, candle or book adds extra style. Flowers or plants also make a bathroom more alive. A single stem or a smaller plant is enough for an understated look.

These are just some ways to market a home. Bathrooms & More Store has a lot of great ideas on how showcase the bathroom for selling the home.

Online Marketing Strategies That Work For The Healthcare Industry

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The healthcare industry is heavily regulated by HIPAA compliance regulations and FDA restrictions that it becomes too difficult for them to adapt to changing marketing trends. However, the use of digital marketing is no longer just an option for hospitals, healthcare providers, insurance providers, pharmaceuticals and medical device manufacturers including organizations that are involved in healthcare.

If you belong to the healthcare industry, there are three elements that must be taken into account to ensure the success of your internet marketing strategy:

  1. Since more people use mobile phones and tablets instead of desktop computers and laptops when they search for healthcare information, it is important for web design to be responsive. By responsive, it means that content can be accessed through the small screens of mobile devices. All the elements of the website adjusts to the smaller screen size so that content can be easily accessed with minimal resizing, zooming and scrolling. Consistency is ensured no matter what platform is used to access the website.
  2. SEO is very crucial for internet marketing because potential consumers who conduct a search online can easily find the site if it ranks on the first page of the search results. To ensure that SEO strategies work, make a research on the keywords and phrases that people will likely type on their browsers to seek information about healthcare or health insurance.
  3. Content is the king of online marketing. The SEO strategy will not succeed without quality and relevant content. Companies that belong to the healthcare industry must always produce new content to capture leads. Quality content can easily gain the attention of readers and hold their interest until they are prompted to take a desired course of action like clicking on the “Learn more “button. When you generate leads, encourage them to visit your clinic for their healthcare needs or purchase health insurance for their protection.

Health insurance Thailand covers loss of life and dismemberment, loss of sight and permanent disability including murder and assault. There are a variety of health insurance providers and within minutes you can compare quotes to find coverage that will ideally suit your budget.

Different Ways To Boost Online Marketing

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The Internet has now definitely dominated the way people live their lives. With so many conveniences that people get to enjoy all because of the Internet, it would be almost impossible to think of a time where the Internet did not exist. But besides the daily lives of people, the Internet has now also penetrated the way business is conducted and every day, more and more businesses are taken online. With over 3.17 billion Internet users today, it would only be fitting for businesses to go online.

But business is never easy even in the online world and if you want to succeed in your online endeavours, you must take certain steps in order to become more visible online because if you’re not visible enough, then your chances of success are basically non-existent.

Online marketing is definitely the best way to become more visible in the online world. And if you want to boost your business’s online marketing, here are many different ways you can do this.

  1. Use Social Media. Social media is very big right now and more and more people are joining in on it every day. It would definitely wise to take advantage of the wide audience in social media platforms by engaging in social media. Link your website with your social media accounts from Facebook to Twitter.
  2. Make your content easily shareable. Remember, you don’t always have to be the one to spread your content and market your site. Sometimes, you can use people who visit your site to do that for you by making your content easily shareable in social media sites.
  3. Always be up to date with marketing technology trends. Remember, online marketing changes day by day and it’s all because of new technologies constantly being invented and improved. It doesn’t matter if you’re good in your field of work because no matter what type of business you are engaged in, whether it be creating and selling map illustrations or offering professional services like plumbing, if you don’t keep up with new technologies, you’d get left behind.
  4. Focus on increasing your website’s traffic. Traffic is everything in a website and you can further increase your website’s traffic by creating and updating new contents every day.