When you hire a company like Catalyst Event Solutions to manage your event, you want them to make sure everything runs smoothly, on top of making sure that the event gets the publicity it needs.
However, the days of handing out flyers to promote have come and gone, thanks to the convenience that the internet and social media provides to companies and their events. On top of all of that, event trends change so fast that it just simply doesn’t pay to print, as it leads to outdate info going around.
To help out with that, here’s some tips for event marketing.
Proof is king
Your past attendees, your raving fans, your satisfied customers. Whatever you call them, they’re a source of good, free marketing for your event, asking them to give positive reviews and testimonies to show how worthwhile your conference or event is to go to. If your registration numbers are quite big, then having a way of showing how many people register for your event is great marketing.
Regardless of whether or not your event is new or old, companies like Catalyst Event Solutions will blog about it. And for good reason, as a blog that details what the event is, what its goals are, what it aims to do, that sort of thing will generate good publicity for your event. It’ll also help boost natural search results regarding your event on the internet, as well as giving you content to promote yourself via social media.
Location, location, location
Never underestimate what a venue can do for your event. Location matters, and if you have an attractive or well-known event location, don’t be afraid to leverage that for marketing your event.
Promote what makes your show special
Not every event has something luxurious to show off, but they do have something which makes them stand out from other events. If you have a special entertainment act or exotic cuisine or whatever it is that’s special about your event, focus on those and leverage them to market your event.
Put some life into it
At the end of it all, you have to promote your event with energy, with life and enthusiasm. That’s what you want from your visitors; you want them to be excited regarding your event, so you should be excited about it when you’re promoting it.