Featured post

The New Role of Social Media

Published by:

social media

Social media is mostly used by entrepreneurs to raise awareness to their brand and products and to boosts its visibility in the market. It cannot be denied that making the brand’s presence known in the social media world is a must do in able to connect to the growing numbers of social media users globally.

Since social media is the only gateway to connecting to the almost 1.5 billion users around the world, brands are not holding back when it comes to spending money on it.

According to Entrepreneur, in order for companies to build and maintain a social media empire, they need to spend within the range of $100,000 to $300,000 or even more for bigger companies. This amount covers the expenses on ads, social media manager’s pay check and the needed marketing tools and services to maintain it all. Most brands consider their social media following as an important investment in order to grow as a company.

For a starting brand and even the existing ones, building and maintain a social empire is necessary and they have spent the past few years growing their followers and making people aware of their brand as well as the products and services they offer. The question now is what happens next? What do they do to make all those followers be their customers? How can they utilize social media as a medium to get more customers to patronize their brands and make a profit in return?

This is the challenge for today for brands who have already established a great social media following. Brands need to start thinking on how to stop spending a lot of money on their community of followers but rather transforming them into profit centre. They need to own the audience and understand them.

What does it mean by understanding them? Successful companies know how to use the data gathered from social media interactions and utilizes them to their advantage. Consider what kind of posts or tweets get the most likes and comments then interpret these data and make something more out of them. Observe in what time of the day a certain posts gather more attention from a certain time zone and the next time a brand post a product, they know exactly when to post for a certain audience.

Once a company is able to interpret and analyse these data, they know what contents will be more successful in reaching their target audience. Then you can start on thinking about different ways to monetize the company’s social media channel.

A brand that constantly interacts with their customers is more likely to engage more followers. Social media is the best line of communication between a brand and the customers. It is slowly changing its role from creating awareness to being a profit centre.

Different Ways To Boost Online Marketing

Published by:

marketing

The Internet has now definitely dominated the way people live their lives. With so many conveniences that people get to enjoy all because of the Internet, it would be almost impossible to think of a time where the Internet did not exist. But besides the daily lives of people, the Internet has now also penetrated the way business is conducted and every day, more and more businesses are taken online. With over 3.17 billion Internet users today, it would only be fitting for businesses to go online.

But business is never easy even in the online world and if you want to succeed in your online endeavours, you must take certain steps in order to become more visible online because if you’re not visible enough, then your chances of success are basically non-existent.

Online marketing is definitely the best way to become more visible in the online world. And if you want to boost your business’s online marketing, here are many different ways you can do this.

  1. Use Social Media. Social media is very big right now and more and more people are joining in on it every day. It would definitely wise to take advantage of the wide audience in social media platforms by engaging in social media. Link your website with your social media accounts from Facebook to Twitter.
  2. Make your content easily shareable. Remember, you don’t always have to be the one to spread your content and market your site. Sometimes, you can use people who visit your site to do that for you by making your content easily shareable in social media sites.
  3. Always be up to date with marketing technology trends. Remember, online marketing changes day by day and it’s all because of new technologies constantly being invented and improved. It doesn’t matter if you’re good in your field of work because no matter what type of business you are engaged in, whether it be creating and selling map illustrations or offering professional services like plumbing, if you don’t keep up with new technologies, you’d get left behind.
  4. Focus on increasing your website’s traffic. Traffic is everything in a website and you can further increase your website’s traffic by creating and updating new contents every day.

How To Properly Market Your Services

Published by:

Businessman’s hand showing blank card into camera

Consumers nowadays are more inclined to purchase services especially from small, local businesses. Service may vary from a simple car wash to painting services and repair of home appliances. With these services, many consumers are looking into the local businesses rather than huge companies. Service indicates a more personal level of interaction with the clients in comparison with offering a product. If your business aims to provide quality service to consumers, it is important that you also know how to build a great marketing campaign.

If you want to have a good relationship with your clients then you have to gain their trust. It is a natural thing for clients to inquire and know more about the company they are hiring and the people that are working under it. This is more common to women consumers to research and look for deeper information regarding the businesses they are looking into before deciding. Both men and women consumers, on the other hand, tend to use the web to research about the company. Having a dedicated website for you company is a good investment and one of the most affordable methods of letting the customers know more about you. You can opt for the biggest hosting sites on the web to create your own website. The benefits of your services should be emphasized on the main page as well as company background, photos, staff information and other affiliations. It is also the best place to display testimonies from previous clients, photos from previous jobs and work samples.

You should be able to make it obvious why the customer should choose you instead of the competitor. As a service provider like Pro-Jett, you should be able to offer the consumers their money’s worth. It is not recommended that you should offer the cheapest services but you should add other services or free products that will make your offer stand out among other choices. This method is referred to as bundling. Create a service bundle that will make your offer more appealing to your target customers. It may take a few trial and error before you find the best one.

Online Marketing Strategies From The Experts

Published by:

Online Marketing Strategies From The Experts

If you are a marketer what kind of online strategy will use for a small packaging business so that it can compete with the bigger brands? Online marketing strategies must spread awareness of a business particularly its products and services. There are different strategies to enhance brand awareness that include search engine optimization (SEO), pay-per-click advertising, social media and content marketing.

Majority of businesses today use a variety of strategies for promotion but instead of doing the work themselves, they turn to internet marketing specialists. Experts in internet marketing often focus on web page improvements so they can become more accessible to search engines and at the same time more relevant to visitors. The website is usually redesigned so that it will become more mobile friendly and so that content can be displayed through different platforms.

One of the best online marketing strategies is blogging to significantly increase a website’s potential to be found on search engines. The more blogs are published regularly, the more traffic that a site gets. If the blogs include call to action, some leads can be generated from the blogs.

Many small businesses make use of social media because it efficiently produces leads that are more than double to what is generated from trade shows, telemarketing and direct mail. However, to ensure that social media will not be too overwhelming, it is important to choose the platform your target audience participates in. Share original and interesting content and make sure to interact with the audience through discussions.

Facebook has provided an opportunity for businesses to enhance their online presence. It would be relatively easy to target individuals with packaging requirements through ads that will appear directly on their news feeds. Instagram is a free platform that has a huge following. Make use of quality images that can be posted on Instagram to build your audience.

PaperMart.com is the largest discount packaging in the United States. The company has established a name for reliability and excellence by providing packaging supplies of high quality for very affordable prices. They work relentlessly with their customers every day to address all packaging requirements.

Here’s Why Internet Marketing Is Important For Online Businesses

Published by:

Here’s Why Internet Marketing Is Important For Online Businesses

There is no question as to the power that the Internet holds today. Maybe two decades ago, people wouldn’t give a second thought about the Internet. But now, almost everything is online. Back then it was deemed impractical to build and maintain an online presence but now that there are over 3.17 billion internet users in the world today, an online presence isn’t just practical, it is the way to go.

The Internet hosts countless of business opportunities and it has become a hotspot for success. However, an online presence will not guarantee success because not all those who have pursued an online venture will be able to succeed in their efforts. But with efficient internet marketing, you would be able to attract success towards your business.

Internet marketing is important and if you are still unconvinced, here’s why.

  • Internet marketing is one of the most effective ways to market your products and your services. It is convenient as your website is always operational, functioning 24/7 which means that you can make business even when you are asleep. You wouldn’t have to worry about paying your staff for overtime work and you would be easily accessible at any time of the day.
  • Internet marketing knows no boundaries. You would be able to market your products all throughout the country without setting up any outlets or branches.
  • Internet marketing is also very cost-effective as you wouldn’t have to think about property rental and maintenance. In fact, you don’t even have to buy stocks just so you can place your products in a store.
  • Through internet marketing, you can also provide customized offers to your customers based on their purchase history and their preferences.
  • One of the best benefits that Internet marketing gives to online businesses is that it provides a great opportunity to build good relationship with customers. In fact, people would find more success if they strive to convince their former customers to make another purchase because it is easier than convincing potential first-time customers to make business with you.
  • Lastly, Internet marketing is good for all types of businesses. Whether you are selling products like monogrammed baby gifts or even services like plumbing, just know that Internet marketing can help you out.

Ferrari Launches Magazine Mobile App

Published by:

mobile app

One of the goals of a business is to ensure that its brand name stays in the mind of its consumers at all times. Businesses usually discover that a mobile website is not enough to gain the attention of consumers particularly the mobile community. With each passing year, consumers spend more time with their mobile devices to search for products and services and to interact with businesses.

One of the methods that will allow a business to gain the attention of its target audience is through mobile apps. The mobile app does not simply have to be an extension of the mobile website or a version of the online store; you can be creative and unique to gain interest to the brand name.

Ferrari is widely known as an Italian car maker of luxury brands like Ferrari 488 GTB and Ferrari Spider. Recently, it has launched a Ferrari Magazine mobile app with content that explores the relationships of customers with their sports vehicles. Through the mobile app, car enthusiasts can interact more thoroughly with the brand and stay current with the latest innovations and developments introduced by the Italian car maker.

Since Ferrari’s target audience spends more time using their mobile gadgets, they can interact with the mobile app while having their coffee or while stuck in traffic. Ferrari understands that most of its consumers are less active with print publications so that it has decided to establish a strong digital presence. Consumers will certainly be happy to learn more about Ferrari sports cars and other merchandise through its videos and exclusive content. In addition, Ferrari’s customers are getting younger and more active with digital content. They would be extremely interested with Miles Davis’ love for fast cars particularly Ferrari’s.

Ferrari’s mobile apps are not exclusive to billionaires who can afford the latest Ferrari 488 GTB or Ferrari Spider; the mobile apps can also be downloaded by an ordinary fan who wants a photograph of the latest Ferrari 488 GTB as his desktop wallpaper. Ferrari hopes that its mobile app will put the company in a better position to cultivate new fans who want an emotional connection with the brand.

A Simple Guide To Creating An Internet Marketing Strategy

Published by:

A Simple Guide To Creating An Internet Marketing Strategy

Now that almost everything is run through the Internet, there is no question as to how important the Internet is when it comes to business. There was a time when maintaining or building an online presence was deemed impractical due to small number of people clinging onto the Internet but fast forward to the 21st century and 3.17 billion Internet users later, you can say that the playing field had just gone online. Almost everything can be done in the Internet nowadays, reading the news, watching videos, listening to music, playing games, and even shopping. For many business owners, having an online presence can give numerous opportunities. However, with the number of competition in the Internet, you would need to make yourself much more visible to your market in order for your online venture to survive. This can all be done through an effective internet marketing strategy. Here is a step-by-step guide to creating an effective internet marketing strategy.

  1. Learn from your competition. Internet marketing strategies can work differently depending on a market. This means that you would need to know what strategies work in your market if you want to create a successful internet marketing strategy and the best way to do so is by watching your competition, checking and studying their websites and the way they conduct business.
  2. Decide on a demographic. If you’re a part of a niche market then you only need to direct your marketing strategy to a certain demographic and not everyone. For example, you sell oak vanity units. That means you only need to direct your marketing strategy to the people who are most likely to buy from your field of business.
  3. Use your competitors’ strategies. When you study your competition, you would know which strategies they use and which strategies work for them. It would definitely be a good idea to mimic these strategies.
  4. Launch several internet marketing campaigns at once. That way, you would get to know which strategies work and which don’t.
  5. Develop your brand name and image. Before you start with internet marketing, you should first solidify your image and brand because they make you recognizable in the business world.
  6. Track and evaluate. Make sure to track the performance and the success of your marketing campaigns and strategies as well as your ROI.

How To Create Strong Relationships With The Target Audience

Published by:

26

One of the tools that can grab the attention of potential customers is internet marketing. The most remarkable feature of internet marketing is its ability to communicate directly with a target audience. However, communication is not sufficient enough because it is also critical to build relationships.

Building relationships with the target audience requires Customer Relation Management (CRM). CRM is software solution designed to help businesses with basic features that are scalable as the business grows. Aside from CRM there are other basic tools that can be integrated into the internet marketing strategy like social media marketing, content marketing, mobile marketing and email marketing.

When designing the online marketing campaign, it is important to have objectives like increased brand awareness, increase in profits and online lead generation. However, there are also important elements that are often overlooked like the impact of the campaign strategy on the target audience, the degree of audience engagement, brand loyalty on the target audience and building connection between the online store and the audience.

When it comes to online marketing, the business requires content that will give value to new and potential audience. When the audience finds value in the company’s efforts, it can lead to a mutually benficial environment. Mutually beneficial environment means that the customers gain value while the business gains leads and conversions. The ideal approach in the creation of content is to provide readers with quality and relevant information so that they will keep on coming back for more.

When the business builds relationships through online marketing, respect for the needs and requirements of its customers is conveyed. Web users have clear preferences that must be satisfied but before the business can make use of its marketing tools, it has to understand the wants of its audience. Hear out the feedbacks and suggestions from the audience to be able to develop a system for the online marketing strategy.