The internet is a powerful tool, one that has changed the way we interact with the world. That sound cheesy, sure, but when you think about it, it’s a fact. For businesses, it is practically mandatory to have some sort of presence online, as customers are now relying on their browser to point them to the products and services they want. For hotels, this means that they have to market themselves and attract people online, bringing in tourists from across the world. No matter what you are, whether you are a 5 star hotel in Sukhumvit or a small hotel in the provinces, being able to promote via social networks can work wonders for you.
Get a blog running.
- A blog is a useful way to get your connected to your customers. It is a way for you to communicate with them in a not-so-formal and corporate manner. Use it to talk about the things that matter to you; for hotels, this means you shed light on the attractions that bring in people around you. Give them suggestions on what they can enjoy if they decide to stay with you. It should be a constant, updated source of content that can be passed along to social networks.
Manage your reputation.
- Online reviews are usually what gives people their first impression of a hotel, beyond the official site. That means that having your satisfied customers post their reviews about your hotel on sites like TripAdvisor and Yelp; it’s free publicity. Additionally, get them signing up for your Facebook page, and have them post the pictures of their best experiences, for the same reason.
- By linking local organizations and attractions in your posts with the @ command, you’ll start interacting with them, and getting your network up and running. To be easy, think how your customers would; what would you like to visit? What near your 5 star hotel in Sukhumvit do you think tourists will like? Start there.
- Social media doesn’t have to be as formal as your corporate site. This is because, your social media is one part of you, your corporate site another. Don’t be irreverent, but be casual, funny and original; in short, be approachable. This will attract customers, who you can then take a more corporate, and business-like approach with.