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The New Role of Social Media

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Social media is mostly used by entrepreneurs to raise awareness to their brand and products and to boosts its visibility in the market. It cannot be denied that making the brand’s presence known in the social media world is a must do in able to connect to the growing numbers of social media users globally.

Since social media is the only gateway to connecting to the almost 1.5 billion users around the world, brands are not holding back when it comes to spending money on it.

According to Entrepreneur, in order for companies to build and maintain a social media empire, they need to spend within the range of $100,000 to $300,000 or even more for bigger companies. This amount covers the expenses on ads, social media manager’s pay check and the needed marketing tools and services to maintain it all. Most brands consider their social media following as an important investment in order to grow as a company.

For a starting brand and even the existing ones, building and maintain a social empire is necessary and they have spent the past few years growing their followers and making people aware of their brand as well as the products and services they offer. The question now is what happens next? What do they do to make all those followers be their customers? How can they utilize social media as a medium to get more customers to patronize their brands and make a profit in return?

This is the challenge for today for brands who have already established a great social media following. Brands need to start thinking on how to stop spending a lot of money on their community of followers but rather transforming them into profit centre. They need to own the audience and understand them.

What does it mean by understanding them? Successful companies know how to use the data gathered from social media interactions and utilizes them to their advantage. Consider what kind of posts or tweets get the most likes and comments then interpret these data and make something more out of them. Observe in what time of the day a certain posts gather more attention from a certain time zone and the next time a brand post a product, they know exactly when to post for a certain audience.

Once a company is able to interpret and analyse these data, they know what contents will be more successful in reaching their target audience. Then you can start on thinking about different ways to monetize the company’s social media channel.

A brand that constantly interacts with their customers is more likely to engage more followers. Social media is the best line of communication between a brand and the customers. It is slowly changing its role from creating awareness to being a profit centre.

Here’s Why Internet Marketing Is Important For Online Businesses

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Here’s Why Internet Marketing Is Important For Online Businesses

There is no question as to the power that the Internet holds today. Maybe two decades ago, people wouldn’t give a second thought about the Internet. But now, almost everything is online. Back then it was deemed impractical to build and maintain an online presence but now that there are over 3.17 billion internet users in the world today, an online presence isn’t just practical, it is the way to go.

The Internet hosts countless of business opportunities and it has become a hotspot for success. However, an online presence will not guarantee success because not all those who have pursued an online venture will be able to succeed in their efforts. But with efficient internet marketing, you would be able to attract success towards your business.

Internet marketing is important and if you are still unconvinced, here’s why.

  • Internet marketing is one of the most effective ways to market your products and your services. It is convenient as your website is always operational, functioning 24/7 which means that you can make business even when you are asleep. You wouldn’t have to worry about paying your staff for overtime work and you would be easily accessible at any time of the day.
  • Internet marketing knows no boundaries. You would be able to market your products all throughout the country without setting up any outlets or branches.
  • Internet marketing is also very cost-effective as you wouldn’t have to think about property rental and maintenance. In fact, you don’t even have to buy stocks just so you can place your products in a store.
  • Through internet marketing, you can also provide customized offers to your customers based on their purchase history and their preferences.
  • One of the best benefits that Internet marketing gives to online businesses is that it provides a great opportunity to build good relationship with customers. In fact, people would find more success if they strive to convince their former customers to make another purchase because it is easier than convincing potential first-time customers to make business with you.
  • Lastly, Internet marketing is good for all types of businesses. Whether you are selling products like monogrammed baby gifts or even services like plumbing, just know that Internet marketing can help you out.

Ferrari Launches Magazine Mobile App

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One of the goals of a business is to ensure that its brand name stays in the mind of its consumers at all times. Businesses usually discover that a mobile website is not enough to gain the attention of consumers particularly the mobile community. With each passing year, consumers spend more time with their mobile devices to search for products and services and to interact with businesses.

One of the methods that will allow a business to gain the attention of its target audience is through mobile apps. The mobile app does not simply have to be an extension of the mobile website or a version of the online store; you can be creative and unique to gain interest to the brand name.

Ferrari is widely known as an Italian car maker of luxury brands like Ferrari 488 GTB and Ferrari Spider. Recently, it has launched a Ferrari Magazine mobile app with content that explores the relationships of customers with their sports vehicles. Through the mobile app, car enthusiasts can interact more thoroughly with the brand and stay current with the latest innovations and developments introduced by the Italian car maker.

Since Ferrari’s target audience spends more time using their mobile gadgets, they can interact with the mobile app while having their coffee or while stuck in traffic. Ferrari understands that most of its consumers are less active with print publications so that it has decided to establish a strong digital presence. Consumers will certainly be happy to learn more about Ferrari sports cars and other merchandise through its videos and exclusive content. In addition, Ferrari’s customers are getting younger and more active with digital content. They would be extremely interested with Miles Davis’ love for fast cars particularly Ferrari’s.

Ferrari’s mobile apps are not exclusive to billionaires who can afford the latest Ferrari 488 GTB or Ferrari Spider; the mobile apps can also be downloaded by an ordinary fan who wants a photograph of the latest Ferrari 488 GTB as his desktop wallpaper. Ferrari hopes that its mobile app will put the company in a better position to cultivate new fans who want an emotional connection with the brand.

A Simple Guide To Creating An Internet Marketing Strategy

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A Simple Guide To Creating An Internet Marketing Strategy

Now that almost everything is run through the Internet, there is no question as to how important the Internet is when it comes to business. There was a time when maintaining or building an online presence was deemed impractical due to small number of people clinging onto the Internet but fast forward to the 21st century and 3.17 billion Internet users later, you can say that the playing field had just gone online. Almost everything can be done in the Internet nowadays, reading the news, watching videos, listening to music, playing games, and even shopping. For many business owners, having an online presence can give numerous opportunities. However, with the number of competition in the Internet, you would need to make yourself much more visible to your market in order for your online venture to survive. This can all be done through an effective internet marketing strategy. Here is a step-by-step guide to creating an effective internet marketing strategy.

  1. Learn from your competition. Internet marketing strategies can work differently depending on a market. This means that you would need to know what strategies work in your market if you want to create a successful internet marketing strategy and the best way to do so is by watching your competition, checking and studying their websites and the way they conduct business.
  2. Decide on a demographic. If you’re a part of a niche market then you only need to direct your marketing strategy to a certain demographic and not everyone. For example, you sell oak vanity units. That means you only need to direct your marketing strategy to the people who are most likely to buy from your field of business.
  3. Use your competitors’ strategies. When you study your competition, you would know which strategies they use and which strategies work for them. It would definitely be a good idea to mimic these strategies.
  4. Launch several internet marketing campaigns at once. That way, you would get to know which strategies work and which don’t.
  5. Develop your brand name and image. Before you start with internet marketing, you should first solidify your image and brand because they make you recognizable in the business world.
  6. Track and evaluate. Make sure to track the performance and the success of your marketing campaigns and strategies as well as your ROI.

How To Create Strong Relationships With The Target Audience

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One of the tools that can grab the attention of potential customers is internet marketing. The most remarkable feature of internet marketing is its ability to communicate directly with a target audience. However, communication is not sufficient enough because it is also critical to build relationships.

Building relationships with the target audience requires Customer Relation Management (CRM). CRM is software solution designed to help businesses with basic features that are scalable as the business grows. Aside from CRM there are other basic tools that can be integrated into the internet marketing strategy like social media marketing, content marketing, mobile marketing and email marketing.

When designing the online marketing campaign, it is important to have objectives like increased brand awareness, increase in profits and online lead generation. However, there are also important elements that are often overlooked like the impact of the campaign strategy on the target audience, the degree of audience engagement, brand loyalty on the target audience and building connection between the online store and the audience.

When it comes to online marketing, the business requires content that will give value to new and potential audience. When the audience finds value in the company’s efforts, it can lead to a mutually benficial environment. Mutually beneficial environment means that the customers gain value while the business gains leads and conversions. The ideal approach in the creation of content is to provide readers with quality and relevant information so that they will keep on coming back for more.

When the business builds relationships through online marketing, respect for the needs and requirements of its customers is conveyed. Web users have clear preferences that must be satisfied but before the business can make use of its marketing tools, it has to understand the wants of its audience. Hear out the feedbacks and suggestions from the audience to be able to develop a system for the online marketing strategy.

The Major Benefits Of Internet Marketing

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The Major Benefits Of Internet Marketing

Internet marketing is very critical to the success of a business endeavor as it aligns with the purchasing decisions of the consumers. Studies done by analysts like Gartner indicate that there is an increasing number of consumers who makes use of the internet in researching first for the products that they would want to buy before making the final decision. Internet marketing will enable the business owners to build relationship with customers as well as prospects through the process of regular and low-cost personalized e-mail.

Convenience

Through internet marketing, you will be enabled to open your business around the clock without having to worry about the normal store opening hours and the overtime payments that you need to pay your staff with. It is also convenient for your customers to be offered products on the internet. They can readily browse on what your store have to offer at any place and time and order from you when it is convenient for them.

Reach

If you leverage the internet for marketing your products and services, you can overcome the barrier created by distance. You can easily sell goods in any part of the region without having to set up local outlets thus widening your entire target market. You may also build an export kind of business without having to open a network of distributors coming from different countries. However, if you really wish to sell on a global scale, you need to localize services in order to make sure that your products will be suitable for local markets and will comply with the local business regulations. Localization of the services typically includes translation as well as modification of the product in order to reflect the difference in the market.

Cost

Marketing your products and services through the internet will cost lesser compared to marketing them through a physical store. You will not have the recurring costs of property rental as well as maintenance. You also do not have to purchase stock for just a display in your store. You can also order the stock in line with the demand and thus keep your inventory costs very low. Whether you are marketing 10th response alarms or other products, it is advisable to make use of the internet as a marketing tool.

Avoid These Website Design Mistakes

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Avoid These Website Design Mistakes

For small business, a website can play a big role when it comes to marketing and making the brand visible to other people. Visitors will check out a certain website because a purpose and in order to make them into sales, the website should be able to provide what they are looking for or answer any questions they have regarding the services or products offered. A website that is not designed properly could lose the business a lot of starting money and in the meantime lose the visitors that should have been potential clients bringing in revenue to the business.

This can easily be avoided by ensuring that a website is properly designed. Here are some common mistakes that should be avoided:

  • Do not build a website in haste. If you wanted to have your website up and running before you have taken the initiative to get to know your target market then you are in for a big trouble. The target market of your business should be researched thoroughly and should be the basis of how your website will be created. Take for example those businesses that are selling products targeted for the senior citizens; the font size of the web contents should be larger. For website’s that are targeted for the younger generation should have a responsive design that could adapt with mobile devices commonly used by youngsters.
  • Avoid flashy web designs and over crammed contents. To have visitors check out your page is not enough, they should also stay long enough to purchase a product or hire a particular service. It is said that online users would only allot 2 seconds in a page before leaving. The 2-second window should make sure that your website does not present as too flashy or display too many information in a single page which can be confusing.
  • Contents should be updated. As with technology, the website’s content should be update frequently. It will give the visitors a sense that the people behind the website are always at work or that the business is still in operation.

For a well designed e-commerce website, interest clients who are near or local to Perth may visit http://www.perth-web-design.com.au/perth-web-design-services/web-design/.

 

Online Marketing – The Optimum Solution for Small Businesses

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ONLINE MARKETING on price labels

Internet marketing is not something new because a lot of businesses have jumped on the online bandwagon. Ten years ago, it was all right for small businesses to overlook the importance of online marketing but with over 85% of searches for products and services happening online, it is absolutely insane for a business not to make use of online marketing strategies.

Being online today means that the website must be responsive and search optimized.Engaging with social media and email marketing must be a part of the marketing mix. If you think these strategies are difficult or expensive, they aren’t. However, businesses that do not directly sell products online complain that online marketing takes too much effort. However, consumers always turn to online search if they need to find anything.

For a small business, gaining visibility among consumers means leveraging online and offline marketing together. For example, you can promote your Facebook page in the physical store location by reminding your customers to “like” the Facebook page through a signage. Hash tags can also be used in offline ads so that customers can connect with the business through Twitter. Customers can be informed about an in-store event through an online tweet, post or blog post so that both online and offline strategies can be connected.

In the United States, four Americans are making at least one online purchase a week with 70% of Facebook users interacting with Facebook daily. A smartphone user picks up the phone at least 1,500 times a week which means that a business without online presence will lose the opportunity to be profitable from Facebook, Twitter and mobile users.

It is important for a small business to set aside a budget for online marketing because consumers have many choices today and they have to be constantly reminded that your business exists. For example, a consumer that is searching for hair extensions in Leicester can easily access the product through www.PlatinumHairExtensionsLeicester.co.uk in just a few clicks of the mouse. There are countless reasons for being online but the main objective is to be easily visible to the target audience to ensure that a profitable business relationship is built.